The problem
Unhappy customers don't always come looking for you
A prospect frustrated with their current tool might post a negative review on G2, complain publicly on social, or quietly stop posting about the product they used to champion. These are real signals — but only if you're watching for them. Most companies aren't.
How it works
Three steps. No manual work.
RocketSDR monitors competitor dissatisfaction signals
Review site sentiment, social mentions, champion departures, rapid team turnover, competitor contract renewal timing. When dissatisfaction surfaces, RocketSDR flags the account.
Accounts are scored and researched before outreach
Not every dissatisfied customer is ready to switch. RocketSDR scores accounts by fit and readiness, researches the specific person who would make the buying decision, and identifies their current pain context.
Outreach acknowledges the pain without naming competitors
The message references their situation — the problem category, the typical frustration — without making it feel like surveillance. Prospects respond because the email is relevant to what they're actually experiencing.
For STEP, the challenge is reaching sponsors with different angles at speed. When RocketSDR started identifying accounts that had run dissatisfied conference campaigns elsewhere, our pitch practically wrote itself. Those meetings booked at a completely different rate.
