The problem with Instantly
Why teams switch
You still have to build your own list
Instantly doesn't prospect. You need to bring your own leads — from Apollo, ZoomInfo, Sales Nav, or wherever. That's a separate subscription, separate workflow, and someone's time. RocketSDR has 1B+ real-time profiles built in.
Email personalisation is still manual
Instantly has basic variable insertion but no AI research layer. You write the templates; you figure out personalisation. RocketSDR researches every prospect before writing — job postings, recent news, funding history — and writes from that context.
Email-only in a multichannel world
Top performers use email and social together. Instantly is email only. RocketSDR runs coordinated multichannel sequences — email, social, and more — from a single campaign builder.
Feature comparison
Head to head
Why RocketSDR
What makes the difference
Prospecting included, not extra
1B+ real-time profiles with signal intelligence built in. No Apollo subscription, no ZoomInfo seat, no CSV uploads. Your prospects are already there.
AI that actually writes, not just fills variables
RocketSDR researches each prospect and writes emails that reference real context — their company's recent hire, the job posting they published, their latest funding round. Instantly fills {first_name}.
Multichannel where Instantly is email-only
Email + social + more, coordinated from one campaign. Reach prospects on the channels they actually use, in the sequence that makes sense for your ICP.
"Instantly was great for infrastructure but we were spending as much time building lead lists and writing emails as we saved on sending. RocketSDR does the whole thing — prospecting, writing, sending, replies. It's a completely different product."
More comparisons