Every Major B2B Phone Number Provider Compared (With Real Pricing)

Why we wrote this

We built an outbound platform that aggregates 30+ data sources. To do that, we evaluated every phone number provider on the market — not from sales decks, but by testing them against real prospect lists across the US, Europe, and India.

Clay published excellent benchmark data comparing 10 providers across three regions — we reference that data throughout (source: Clay blog, 'Best Mobile Phone Data Providers'). On top of Clay's benchmarks, we've added real pricing from published pages and actual quotes, plus providers Clay didn't test.

All pricing as of May 2026.

Cost per phone number (normalized across all providers)

Every provider uses a different model. Here's what one phone number actually costs, sorted cheapest to most expensive:

ZoomInfo

The enterprise standard for US direct dials. Based on a real quote we received:

Professional: $10,000/year — 5,000 export credits. Mobile & direct dials included. No intent data.

Advanced: $15,000/year — 46,000 export credits. Mobile & direct dials included. 3 Intent & WebSights clusters.

Enterprise: $15,000/year (limited-time offer) — 80,000 export credits (Bulk + Recurring). 10 Intent clusters. AI Account Summaries.

The sales rep will push hard to close within the week — 'if we move forward now, I can secure Enterprise at the Advanced price point, giving you 80,000 credits at ~$0.18/contact.' This is standard ZoomInfo.

Best for: US-focused enterprise teams. Genuinely the deepest US direct dial database. Weak outside North America.

Cognism

The European mobile number specialist. Estimated $16,500+/year (web-sourced; actual range $15–25K depending on seats and features).

The differentiator: Diamond Data. Cognism has a team that actually calls phone numbers to verify they're active before adding them to the database. Nobody else does this at scale. The result: significantly higher connect rates on European mobile numbers vs any competitor.

GDPR, CCPA, and DSGVO compliant by design — they maintain a do-not-call database and consent tracking that matters if you're selling into Germany.

Best for: Teams selling into UK, DACH, Nordics, France. The only choice that takes European compliance seriously enough for risk-conscious buyers.

Apollo

Phone data included in the outreach platform. The default starting point for most teams.

Phone numbers cost 8 credits each. Effective cost: ~$0.16/phone across all paid tiers.

260M+ contacts. Good for SMB and mid-market US. Accuracy drops noticeably at enterprise level (VP+ at Fortune 500) and outside North America.

Best for: Teams that want phone data bundled with their outreach tool at no extra cost. The value is convenience, not best-in-class accuracy.

SalesQL

The cheapest per-prospect phone data available. LinkedIn-sourced.

Monthly: $39 / $79 / $119.

1 credit = 1 prospect including verified email + phone number + enriched data. That's $0.007–0.02 per prospect with phone included — by far the cheapest option on this list.

The catch: LinkedIn-sourced, so coverage depends on what's on LinkedIn profiles. Works well for LinkedIn-active professionals (tech, sales, marketing). Weaker for industries where LinkedIn adoption is low.

Best for: Budget-conscious teams that want high volume. The Organization plan at $89/month gives 15 seats and 144K credits/year — hard to beat on economics.

ContactOut

Originally a recruiting tool, now strong for sales. Good global mobile coverage including India.

Strong on personal mobile numbers for LinkedIn-active professionals. Better India/APAC coverage than most US/European providers — one of the few with meaningful hits in these regions.

Best for: Teams that need global mobile coverage including India, and are willing to pay the $99/month annual price for ~1,000 phones.

Lusha

The mid-market default. Chrome extension model.

Pro: $36/user/month — 480 credits/month. Premium: $59/user/month — 960 credits/month.

Good US and European coverage. Consistent quality — not the best at anything, but reliable across geographies. Better on recently-changed numbers than providers serving older cached data.

Best for: Teams of 3–15 that want a simple per-seat add-on for phone data without the complexity of API integration or waterfall setup.

EasyLeadz

The India specialist. Annual billing only.

All plans include 25% bonus credits. Chrome extension (Mr. E) works on LinkedIn + Indian business registries (Zaubacorp, Tofler).

The unique feature: DIN/CIN director lookup. You can find phone numbers for company directors through Indian government company filings. No other provider has this.

Best for: Any team selling into India. This is the only provider with deep Indian company registry integration.

BetterContact

Managed waterfall across 20+ providers. Pay only when they find a valid number.

1 email = 1 credit ($0.049–0.075). Credit roll-over. CCPA + GDPR compliant.

In our India testing, BetterContact produced the best results of any single tool — likely because the waterfall routes through ContactOut and other India-aware sources under the hood. The per-phone cost ($0.49–0.75) is higher than single-source providers, but you're buying 80–90% coverage vs 40–60% from any individual source.

Best for: Teams that want the widest possible coverage without managing multiple provider subscriptions. The pay-per-valid model means zero credit waste.

FullEnrich

Same waterfall model as BetterContact, similar pricing.

Landlines always returned free. Credits roll over 3 months. Integrates with Zapier, Make, n8n, Clay.

Best for: Teams already using Clay or Make for their enrichment workflow who want a waterfall provider that plugs in natively.

LeadMagic

API-first, slider-based pricing. The cheapest per-phone in the enrichment category.

100 free credits to start. No card required.

Pay-per-lookup (not pay-per-result) — you pay whether they find a number or not. This means effective cost depends on hit rate: at 50% hit rate, your real cost per found phone is ~$0.20.

Decent APAC coverage — 33.5% quality in Clay's benchmark (ranked #2 in APAC). Low volume (109 numbers found vs ContactOut's 713) but good value.

Best for: Engineering teams that want a clean API for high-volume enrichment at the lowest per-lookup cost.

Quality benchmarks: Clay's provider test

Clay published benchmark data testing 10 phone providers against real prospect lists across three regions. This is the most rigorous public comparison available.

Quality score = % of P1 (verified good) + P2 (likely good) numbers. Cost = price per good (P1+P2) number.

Source: Clay blog, 'Best Mobile Phone Data Providers for B2B in 2026.'

North America results

Forager leads on quality. Nimbler leads on value. RocketReach finds the most numbers but quality is mediocre.

• Forager — 46.9% quality, 375 good numbers, $0.22/good. Best quality by far.
• Nimbler — 36.7% quality, 403 good, $0.05/good. Best value.
• Wiza — 34.7% quality, 654 good, $0.19/good. High volume.
• Datagma — 34.4% quality, 679 good, $0.69/good. Expensive.
• LeadMagic — 32.7% quality, 465 good, $0.16/good.
• RocketReach — 28.0% quality, 629 good, $0.18. Most found (1,600) but 39% good.
• PDL — 25.5% quality, 580 good, $0.16.
• Prospeo — 26.8% quality, 592 good, $0.30.
• Findymail — 21.8% quality, 568 good, $0.31.
• ContactOut — 23.3% quality, 596 good, $0.51. Most expensive per good number.

EMEA results

Quality drops significantly. Fewer providers, more expensive per good number.

• Forager — 38.8% quality, 361 good, $0.27. Still #1.
• Prospeo — 31.0% quality, 279 good, $0.38.
• Datagma — 27.5% quality, 236 good, $0.93. Nearly $1/good number.
• LeadMagic — 25.6% quality, 52 good, $0.22. Low volume.
• ContactOut — 17.2% quality, 165 good, $0.53.
• PDL — 16.3% quality, 48 good, $0.22.
• Clay — 12.1% quality, 36 good, $0.17. Lowest quality.

APAC results

The hardest region. Only Forager breaks 50% quality.

• Forager — 59.4% quality, 234 good, $0.22. Dominates.
• LeadMagic — 33.5% quality, 44 good, $0.18.
• Clay — 29.6% quality, 28 good, $0.18.
• ContactOut — 26.0% quality, 216 good, $0.59.
• Datagma — 25.8% quality, 157 good, $0.56.
• Wiza — 15.1% quality, 50 good, $0.30.

The cost nobody talks about: bad numbers

Every wrong number wastes 2–3 minutes of SDR time: dial, wait, wrong person, update CRM. At $40/hour fully loaded = $1.50–2.00 per bad number.

A provider with 40% quality on 1,000 lookups = 600 bad numbers = $900–1,200/month in wasted time. That dwarfs any subscription.

This is why cost-per-good-number matters more than cost-per-lookup. Nimbler at $0.05/good and Forager at $0.22/good both look cheap next to $1.50 wasted per bad dial.

Which provider for your situation

US-only, budget-conscious: Apollo (included) + SalesQL ($29/mo). ~$78/mo total.

US-only, want quality: ZoomInfo ($10K+/yr). Or Apollo + Forager/Nimbler through Clay's waterfall.

Europe-focused: Cognism ($16K+/yr). Nobody else has human-verified European mobiles.

India-focused: EasyLeadz (from ~$29/mo) + ContactOut ($99/mo annual). BetterContact waterfall as alternative.

Global, don't want multiple tools: BetterContact Pro ($49/mo) or FullEnrich Pro ($55/mo). Or RocketSDR — we run the waterfall across 30+ providers natively.

Maximum volume, minimum cost: SalesQL Organization ($89/mo, 144K credits/yr, 15 seats).

Sources and methodology

Quality benchmarks: Clay's published blog post 'Best Mobile Phone Data Providers for B2B in 2026.'

Pricing: published pricing pages (SalesQL, BetterContact, FullEnrich, LeadMagic, Apollo, EasyLeadz, ContactOut, Lusha, Kaspr), a real ZoomInfo quote we received, and web-sourced estimates for Cognism.

India coverage: our own testing building RocketSDR's enrichment pipeline, 2025–2026.

We use several of these providers in RocketSDR. We've recommended providers we don't have commercial relationships with where they're the best option. All pricing verified May 2026.

Frequently asked questions