Upcoming · exhibitor list · Hotels, Lodging & Travel

Fitur 2027: 554 exhibitors & sponsors

Fitur 2027 has 554 exhibitors and sponsors listed so far, heading to Madrid, Spain from 47 countries. Travel Arrangements is the biggest block on the floor at 30% of the companies we matched, ahead of hospitality and software development. 353 of them were also at Fitur 2026; 5,176 from that list aren’t on this one yet.

20–24 Jan 2027IFEMA Madrid, Madrid, SpainOrganised by IFEMA MADRIDOfficial site ↗
554
exhibitors & sponsors listed so far
as of 3 Nov 2026
47
headquarters countries
most from Spain
6.4%
of Fitur 2026's exhibitors are back
353 companies
53
industries represented

The show floor, by industry

Each square is a company we matched to a profile, grouped by industry. Travel Arrangements makes up 30% of Fitur 2027; the gray block is the other 47 industries combined.

  • Travel Arrangements 92 · 30%
  • Hospitality 42 · 14%
  • Software Development 18 · 5.8%
  • Government Administration 18 · 5.8%
  • Leisure, Travel & Tourism 17 · 5.5%
  • IT Services and IT Consulting 16 · 5.1%
  • Everything else 108 · 35%

Each square is one company.

Who exhibits at Fitur

Company size and headquarters for the 319 exhibitors we matched. A mid-market floor: 41% have 51–1,000 employees.

Company size (employees)
  • 12 · <1%
  • 2–1055 · 18%
  • 11–5069 · 23%
  • 51–20066 · 22%
  • 201–50033 · 11%
  • 501–1,00025 · 8.2%
  • 1,001–5,00024 · 7.8%
  • 5,001–10,00011 · 3.6%
  • 10,001+21 · 6.9%
Headquarters country
  • Spain149 · 47%
  • United States21 · 6.6%
  • Italy19 · 6%
  • United Kingdom9 · 2.8%
  • France8 · 2.5%
  • United Arab Emirates6 · 1.9%
  • Germany5 · 1.6%
  • India5 · 1.6%
  • Egypt5 · 1.6%
  • Brazil4 · 1.3%

353 came back from 2026

Comparing Fitur 2027’s list with Fitur 2026. For organisers, the companies that haven’t re-booked yet are the warmest list there is — they already know the show.

Not listed yet5,176were at Fitur 2026, not on the list so far Fitur 2027
Returning353at both — 6.4% of Fitur 2026’s companies
New201first seen at Fitur 2027 — 36% of this year’s list
At 2026, not listed yet
  • Palladium Hotel GroupHospitality · 10,001+ staff · Spain
  • Bahia Principe Hotels & ResortsHospitality · 10,001+ staff · Spain
  • Vincci HotelesHospitality · 1,001–5,000 staff · Spain
  • SEPTEOSoftware Development · 1,001–5,000 staff · France
  • Only YOU HotelsHospitality · 201–500 staff · Spain
  • Visit OmanTravel Arrangements · 51–200 staff · Oman
  • Magic TravelsTravel Arrangements · 201–500 staff · United Arab Emirates
  • Centauro Rent a Car - Alquiler de cochesTravel Arrangements · 201–500 staff · Spain
New for 2027
  • TravTalkTravel Arrangements · 11–50 staff · India
  • EMBRATUR - Brazilian Tourist BoardTravel Arrangements · 201–500 staff · Brazil
  • Celebrity CruisesTravel Arrangements · 10,001+ staff · United States
  • Oceania CruisesTravel Arrangements · 10,001+ staff · United States
  • Hong Kong Tourism BoardTravel Arrangements · 201–500 staff · Hong Kong
  • LopesanHospitality · 1,001–5,000 staff · Spain
  • AmenitizIT Services and IT Consulting · 201–500 staff · Spain
  • HoliduIT Services and IT Consulting · 501–1,000 staff · Germany

Fitur 2027 exhibitor list

The first 25 of 554: sponsors and exhibitors from the show’s core industries first. The full list adds every company, its website, and the people to contact.

CompanyIndustrySizeHQRole
TravTalk
travtalkindia.com
Travel Arrangements11–50IndiaSponsor
EMBRATUR - Brazilian Tourist Board
embratur.com.br
Travel Arrangements201–500BrazilExhibitor
AEDH-Asociación Española Directores Hotel
aedh.es
Hospitality2–10SpainExhibitor
Escalabeds
escalabeds.com
Travel Arrangements51–200United StatesExhibitor
Asociación Grupo Europa Viajes
grupoeuropa.com
Leisure, Travel & Tourism2–10SpainExhibitor
Amadeus
amadeus.com
IT Services and IT Consulting10,001+Spain—
Celebrity Cruises
celebritycruises.com
Travel Arrangements10,001+United States—
Cloudbeds
cloudbeds.com
Hospitality501–1,000United States—
Cvent
utm.io
Software Development5,001–10,000United States—
Hilton
stories.hilton.com
Hospitality10,001+United States—
Hyatt
hyatt.com
Hospitality10,001+United States—
Meliá Hotels International
Hospitality10,001+Spain—
Norwegian Cruise Line Holdings Ltd.
nclhltd.com
Travel Arrangements10,001+United States—
Costa Crociere S.p.A.
career.costacrociere.it
Travel Arrangements10,001+Italy—
Hertz
hertz.com
Travel Arrangements10,001+United States—
Avis Budget Group
avisbudgetgroup.com
Travel Arrangements10,001+United States—
Catalonia Hotels & Resorts
cataloniahotels.com
Hospitality5,001–10,000Spain—
Mews
mews.com
Software Development1,001–5,000United States—
Duetto
duettocloud.com
Hospitality51–200United States—
Civitatis
civitatis.com
Software Development201–500Spain—
Europcar Mobility Group
europcar-mobility-group.com
Travel Arrangements5,001–10,000France—
Oceania Cruises
oceaniacruises.com
Travel Arrangements10,001+United States—
Lighthouse
mylighthouse.com
Hospitality501–1,000United States—
H10 Hotels
h10hotels.com
Hospitality1,001–5,000Spain—
Hong Kong Tourism Board
discoverhongkong.com
Travel Arrangements201–500Hong Kong—
See all 554 Fitur companies — with the people to contact

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Fitur exhibitors also show up at

The events sharing the most exhibitors with Fitur 2027. 30% of the companies we matched here also exhibit at World Travel Market (WTM) London 2026.

What people do with this list

Selling to exhibitors

Book meetings before Fitur opens

Get all 554 companies with the decision-makers at each, then let RocketSDR research every account and write the outreach. Start now and you’re in their calendar before the show floor fills up.

Running an event

Find sponsors among companies that exhibit at shows like this

Exhibitors at Fitur and World Travel Market (WTM) London already budget for events in your space. We find the ones that fit your audience and the person who signs off on sponsorship.

Fitur 2027: quick answers

How many companies exhibit at Fitur 2027?

554 companies are listed as exhibitors or sponsors at Fitur 2027 so far, as of 3 Nov 2026. Of those, 35 are listed as sponsors and 6 as exhibitors; the rest come from combined exhibitor and sponsor lists. We matched 319 of them to a company profile with industry, size and headquarters.

What industries exhibit at Fitur 2027?

Among the 311 exhibitors we matched, the largest groups are Travel Arrangements (30%), Hospitality (14%), Software Development (5.8%). In total they span 53 industries.

Where are Fitur exhibitors from?

Exhibitors we matched are headquartered in 47 countries. The most represented are Spain (149), United States (21), Italy (19).

How many Fitur 2026 exhibitors returned for 2027?

353 companies from Fitur 2026's list of 5,529 are on the Fitur 2027 list so far (6.4%). 201 companies are new this year, and 5,176 are not listed yet.

Turn the Fitur list into meetings

RocketSDR finds the right person at every exhibitor, researches each account, and runs personalised outreach across email and LinkedIn — so you walk into the show with meetings booked.