Exhibitor list · Ecommerce & Online Retail

Shopping Today 2026: 116 exhibitors & sponsors

Shopping Today 2026 had 116 exhibitors and sponsors in Utrecht, Netherlands from 15 countries. Performance / Growth / Adtech is the biggest block on the floor at 12% of the companies we matched, ahead of it services & consulting and advertising & media agencies. 66 of them were also at Shopping Today 2025; 39 from that list didn’t come back.

8 Oct 2026The Fabrique, Utrecht, NetherlandsOfficial site ↗
116
exhibitors & sponsors
as of 5 Nov 2026
15
headquarters countries
most from Netherlands
63%
of Shopping Today 2025's exhibitors are back
66 companies
1,400
expected visitors
organiser’s figure

The show floor, by sector

Each square is a company we matched to a profile, grouped by its main sector. Performance / Growth / Adtech makes up 12% of Shopping Today 2026; the gray block is the other 36 sectors combined.

  • Performance / Growth / Adtech 11 · 12%
  • IT Services & Consulting 6 · 6.7%
  • Advertising & Media Agencies 5 · 5.6%
  • AI / ML 5 · 5.6%
  • Ecommerce & Online Retail 5 · 5.6%
  • Payments & Fintech 4 · 4.5%
  • Everything else 53 · 60%

Each square is one company.

Who exhibits at Shopping Today

Company size and headquarters for the 100 exhibitors we matched. A mid-market floor: 41% have 51–1,000 employees.

Company size (employees)
  • 2–1015 · 15%
  • 11–5022 · 22%
  • 51–20025 · 26%
  • 201–5005 · 5.1%
  • 501–1,00010 · 10%
  • 1,001–5,00012 · 12%
  • 5,001–10,0002 · 2%
  • 10,001+7 · 7.1%
Headquarters country
  • Netherlands61 · 61%
  • United States10 · 10%
  • United Kingdom5 · 5%
  • Germany5 · 5%
  • Denmark3 · 3%
  • Sweden1 · 1%
  • France1 · 1%
  • Canada1 · 1%
  • United Arab Emirates1 · 1%
  • Slovakia1 · 1%

66 came back from 2025

Comparing Shopping Today 2026’s list with Shopping Today 2025. For organisers, the companies that didn’t return are the warmest list there is — they already know the show.

Didn’t return39were at Shopping Today 2025, not at Shopping Today 2026
Returning66at both — 63% of Shopping Today 2025’s companies
New50first seen at Shopping Today 2026 — 43% of this year’s list
At 2025, not at 2026
  • IPG MediabrandsAdvertising & Media Agencies · 10,001+ staff · United States
  • ChannablePerformance / Growth / Adtech · 201–500 staff · Netherlands
  • EPI CompanyPayments & Fintech · 201–500 staff · Belgium
  • VaimoEcommerce & Online Retail · 501–1,000 staff · Sweden
  • OpvallersAdvertising & Media Agencies · 51–200 staff · Netherlands
  • in3Payments & Fintech · 11–50 staff · Netherlands
  • Abovomaxlead | B-CorpAdvertising & Media Agencies · 201–500 staff · Netherlands
  • FosbyPerformance / Growth / Adtech · 11–50 staff · Netherlands
New for 2026
  • WPPAdvertising & Media Agencies · 10,001+ staff · United Kingdom
  • MastercardPayments & Fintech · 10,001+ staff · United States
  • VMLAdvertising & Media Agencies · 10,001+ staff · United States
  • KlaviyoPerformance / Growth / Adtech · 1,001–5,000 staff · United States
  • BazaarvoicePerformance / Growth / Adtech · 1,001–5,000 staff · United States
  • IncubetaAdvertising & Media Agencies · 501–1,000 staff · United Kingdom
  • Awin GlobalPerformance / Growth / Adtech · 1,001–5,000 staff · Germany
  • s360Performance / Growth / Adtech · 201–500 staff · Denmark

Shopping Today 2026 exhibitor list

The first 25 of 116: sponsors and exhibitors from the show’s core sectors first. The full list adds every company, its website, and the people to contact.

CompanyIndustrySizeHQRole
Buckaroo
buckaroo.eu
Payments & Fintech51–200NetherlandsExhibitor
Pay.
pay.nl
Payments & Fintech51–200NetherlandsExhibitor
VML
vml.com
Advertising & Media Agencies10,001+United States—
Amazon
Ecommerce & Online Retail10,001+United States—
Mastercard
mastercard.com
Payments & Fintech10,001+United States—
Shopify
shopify.com
Ecommerce & Online Retail10,001+Canada—
WPP
wpp.com
Advertising & Media Agencies10,001+United Kingdom—
Klaviyo
klaviyo.com
Performance / Growth / Adtech1,001–5,000United States—
Bazaarvoice
bazaarvoice.com
Performance / Growth / Adtech1,001–5,000United States—
Mollie
mollie.com
Payments & Fintech1,001–5,000Netherlands—
Bloomreach
bloomreach.com
Ecommerce & Online Retail501–1,000United States—
Incubeta
Advertising & Media Agencies501–1,000United Kingdom—
Algolia
algolia.com
AI / ML501–1,000United States—
Awin Global
awin.link
Performance / Growth / Adtech1,001–5,000Germany—
valantic
valantic.com
IT Services & Consulting1,001–5,000Germany—
Emixa
emixa.com
IT Services & Consulting501–1,000Netherlands—
ChannelEngine
channelengine.com
Ecommerce & Online Retail51–200Netherlands—
s360
s360digital.com
Performance / Growth / Adtech201–500Denmark—
Adwise - Your Digital Brain
Performance / Growth / Adtech51–200Netherlands—
De Nieuwe Zaak | United Playgrounds
denieuwezaak.nl
Advertising & Media Agencies51–200Netherlands—
Thuiswinkel.org
thuiswinkel.org
Ecommerce & Online Retail11–50Netherlands—
Billy Grace
billygrace.com
Performance / Growth / Adtech11–50Netherlands—
Luigi's Box
luigisbox.com
Performance / Growth / Adtech51–200Slovakia—
Online Dialogue
onlinedialogue.nl
Performance / Growth / Adtech11–50Netherlands—
Spotler
spotler.com
Performance / Growth / Adtech201–500Netherlands—
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Shopping Today exhibitors also show up at

The events sharing the most exhibitors with Shopping Today 2026. 15% of the companies we matched here also exhibit at Shoptalk Europe 2027.

What people do with this list

Selling to exhibitors

Follow up with Shopping Today exhibitors

We'll walk you through all 116 companies and the decision-makers at each, then RocketSDR can research every account and write the outreach. Reach them while the show is still fresh.

Running an event

Find sponsors among companies that exhibit at shows like this

Exhibitors at Shopping Today and Shoptalk Europe already budget for events in your space. We find the ones that fit your audience and the person who signs off on sponsorship.

Shopping Today 2026: quick answers

How many companies exhibit at Shopping Today 2026?

116 companies are listed as exhibitors or sponsors at Shopping Today 2026, as of 5 Nov 2026. Of those, 2 are listed as sponsors and 6 as exhibitors; the rest come from combined exhibitor and sponsor lists. We matched 100 of them to a company profile with industry, size and headquarters.

What industries exhibit at Shopping Today 2026?

Among the 89 exhibitors we matched, the largest groups are Performance / Growth / Adtech (12%), IT Services & Consulting (6.7%), Advertising & Media Agencies (5.6%). In total they span 42 sectors.

Where are Shopping Today exhibitors from?

Exhibitors we matched are headquartered in 15 countries. The most represented are Netherlands (61), United States (10), United Kingdom (5).

How many Shopping Today 2025 exhibitors returned for 2026?

66 companies from Shopping Today 2025's list of 105 are on the Shopping Today 2026 list (63%). 50 companies are new this year, and 39 did not return.

Turn the Shopping Today list into meetings

RocketSDR finds the right person at every exhibitor, researches each account, and runs personalised outreach across email and LinkedIn — so you walk into the show with meetings booked.