Upcoming · exhibitor list · Fitness, Sports & Recreation

Shot Show 2027: 3,155 exhibitors & sponsors

Shot Show 2027 has 3,155 exhibitors and sponsors listed so far, heading to TBA from 52 countries. Sporting Goods Manufacturing is the biggest block on the floor at 12% of the companies we matched, ahead of manufacturing and defense and space manufacturing. 2,540 of them were also at Shot Show 2026; 147 from that list aren’t on this one yet.

19–22 Jan 2027TBAOrganised by NSSFOfficial site ↗
3,155
exhibitors & sponsors listed so far
as of 3 Nov 2026
52
headquarters countries
most from United States
95%
of Shot Show 2026's exhibitors are back
2,540 companies
164
industries represented

The show floor, by industry

Each square is a company we matched to a profile, grouped by industry. Sporting Goods Manufacturing makes up 12% of Shot Show 2027; the gray block is the other 158 industries combined.

  • Sporting Goods Manufacturing 215 · 12%
  • Manufacturing 183 · 10%
  • Defense and Space Manufacturing 165 · 9.2%
  • Machinery Manufacturing 117 · 6.5%
  • Industrial Machinery Manufacturing 81 · 4.5%
  • Retail 56 · 3.1%
  • Everything else 971 · 54%

Each square is 2 companies.

Who exhibits at SHOT Show

Company size and headquarters for the 1,829 exhibitors we matched. Small companies dominate: 50% have 50 or fewer employees.

Company size (employees)
  • 15 · <1%
  • 2–10298 · 17%
  • 11–50587 · 33%
  • 51–200486 · 27%
  • 201–500195 · 11%
  • 501–1,00073 · 4.1%
  • 1,001–5,00086 · 4.8%
  • 5,001–10,00020 · 1.1%
  • 10,001+41 · 2.3%
Headquarters country
  • United States1,196 · 65%
  • United Kingdom37 · 2%
  • Türkiye36 · 2%
  • Germany34 · 1.9%
  • Italy30 · 1.6%
  • Canada30 · 1.6%
  • India27 · 1.5%
  • France17 · <1%
  • China11 · <1%
  • Australia9 · <1%

2,540 came back from 2026

Comparing Shot Show 2027’s list with Shot Show 2026. For organisers, the companies that haven’t re-booked yet are the warmest list there is — they already know the show.

Not listed yet147were at Shot Show 2026, not on the list so far Shot Show 2027
Returning2,540at both — 95% of Shot Show 2026’s companies
New615first seen at Shot Show 2027 — 19% of this year’s list
At 2026, not listed yet
  • CBC - Companhia Brasileira de CartuchosDefense and Space Manufacturing · 1,001–5,000 staff · Brazil
  • General Dynamics Ordnance and Tactical SystemsDefense and Space Manufacturing · 5,001–10,000 staff · United States
  • Scott SafetyIndustrial Machinery Manufacturing · 501–1,000 staff · United States
  • CervusDefense and Space Manufacturing · 11–50 staff · United Kingdom
  • Wayland AdditiveMachinery Manufacturing · 51–200 staff · United Kingdom
  • AimLockDefense and Space Manufacturing · 11–50 staff · United States
  • Vertical Supply GroupRetail · 201–500 staff · United States
  • KADIA - Honing & DeburringMachinery Manufacturing · 201–500 staff · Germany
New for 2027
  • TargetRetail · 10,001+ staff · United States
  • GracoMachinery Manufacturing · 1,001–5,000 staff · United States
  • RadiciGroupManufacturing · 1,001–5,000 staff · Italy
  • Edmund OpticsIndustrial Machinery Manufacturing · 1,001–5,000 staff · United States
  • EMUGE-FRANKEN USAMachinery Manufacturing · 51–200 staff
  • Hyperion Materials & TechnologiesIndustrial Machinery Manufacturing · 1,001–5,000 staff · United States
  • SAKO LtdSporting Goods Manufacturing · 201–500 staff · Finland
  • Gentex Corp.Defense and Space Manufacturing · 501–1,000 staff · United States

Shot Show 2027 exhibitor list

The first 25 of 3,155: sponsors and exhibitors from the show’s core industries first. The full list adds every company, its website, and the people to contact.

CompanyIndustrySizeHQRole
Daniel Defense, LLC
danieldefense.com
Manufacturing201–500United StatesExhibitor
Precision Laser Technology, LLC
precisionlasertech.com
Manufacturing2–10United StatesExhibitor
Chalkless, Inc.
chalkless.com
Sporting Goods Manufacturing2–10United StatesExhibitor
General Dynamics
generaldynamics.com
Defense and Space Manufacturing10,001+United States—
H-E-B
careers.heb.com
Retail10,001+United States—
Reebok
reebok.com
Manufacturing1,001–5,000United States—
L3Harris Technologies
l3harris.com
Defense and Space Manufacturing10,001+United States—
EDGE
edgegroup.ae
Defense and Space Manufacturing10,001+United Arab Emirates—
Target
target.com
Retail10,001+United States—
YETI
yeti.com
Manufacturing1,001–5,000United States—
TRUMPF
trumpf.com
Machinery Manufacturing10,001+——
Walmart Marketplace
marketplace.walmart.com
Retail5,001–10,000United States—
Kennametal
kennametal.com
Machinery Manufacturing10,001+United States—
Nucor Corporation
nucor.com
Manufacturing10,001+United States—
Smith & Wesson
smith-wesson.com
Retail1,001–5,000United States—
3D Systems Corporation
3dsystems.com
Industrial Machinery Manufacturing1,001–5,000United States—
Oerlikon
Industrial Machinery Manufacturing5,001–10,000Switzerland—
EOS
eos.info
Machinery Manufacturing1,001–5,000Germany—
Graco
graco.com
Machinery Manufacturing1,001–5,000United States—
Black Diamond Equipment
blackdiamondequipment.com
Sporting Goods Manufacturing201–500United States—
Teledyne FLIR
teledyneflir.com
Defense and Space Manufacturing1,001–5,000United States—
RadiciGroup
radicigroup.com
Manufacturing1,001–5,000Italy—
Beretta USA
beretta.com
Sporting Goods Manufacturing201–500United States—
Nikon SLM Solutions
nikon-slm-solutions.com
Industrial Machinery Manufacturing501–1,000Germany—
MKU
mku.com
Defense and Space Manufacturing501–1,000India—
See all 3,155 SHOT Show companies — with the people to contact

Filter by industry, size or country, find the decision-maker at each, and start outreach before the show. Free to start, no card.

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SHOT Show exhibitors also show up at

The events sharing the most exhibitors with Shot Show 2027. 6% of the companies we matched here also exhibit at IACP 2025.

What people do with this list

Selling to exhibitors

Book meetings before SHOT Show opens

Get all 3,155 companies with the decision-makers at each, then let RocketSDR research every account and write the outreach. Start now and you’re in their calendar before the show floor fills up.

Running an event

Find sponsors among companies that exhibit at shows like this

Exhibitors at SHOT Show and IACP already budget for events in your space. We find the ones that fit your audience and the person who signs off on sponsorship.

Shot Show 2027: quick answers

How many companies exhibit at Shot Show 2027?

3,155 companies are listed as exhibitors or sponsors at Shot Show 2027 so far, as of 3 Nov 2026. Of those, 1 are listed as sponsors and 15 as exhibitors; the rest come from combined exhibitor and sponsor lists. We matched 1,829 of them to a company profile with industry, size and headquarters.

What industries exhibit at Shot Show 2027?

Among the 1,788 exhibitors we matched, the largest groups are Sporting Goods Manufacturing (12%), Manufacturing (10%), Defense and Space Manufacturing (9.2%). In total they span 164 industries.

Where are SHOT Show exhibitors from?

Exhibitors we matched are headquartered in 52 countries. The most represented are United States (1,196), United Kingdom (37), Türkiye (36).

How many Shot Show 2026 exhibitors returned for 2027?

2,540 companies from Shot Show 2026's list of 2,687 are on the Shot Show 2027 list so far (95%). 615 companies are new this year, and 147 are not listed yet.

Turn the SHOT Show list into meetings

RocketSDR finds the right person at every exhibitor, researches each account, and runs personalised outreach across email and LinkedIn — so you walk into the show with meetings booked.