Upcoming · exhibitor list · D2C / Consumer Brands

Spielwarenmesse 2027: 2,291 exhibitors & sponsors

Spielwarenmesse 2027 has 2,291 exhibitors and sponsors listed so far, heading to TBA from 58 countries. Manufacturing is the biggest block on the floor at 24% of the companies we matched, ahead of wholesale and retail. 1,964 of them were also at Spielwarenmesse 2026; 317 from that list aren’t on this one yet.

2–6 Feb 2027TBAOfficial site ↗
2,291
exhibitors & sponsors listed so far
as of 3 Nov 2026
58
headquarters countries
most from Germany
86%
of Spielwarenmesse 2026's exhibitors are back
1,964 companies
120
industries represented

The show floor, by industry

Each square is a company we matched to a profile, grouped by industry. Manufacturing makes up 24% of Spielwarenmesse 2027; the gray block is the other 114 industries combined.

  • Manufacturing 189 · 24%
  • Wholesale 86 · 11%
  • Retail 48 · 6%
  • Consumer Goods 45 · 5.7%
  • Entertainment Providers 29 · 3.7%
  • Book and Periodical Publishing 28 · 3.5%
  • Everything else 369 · 46%

Each square is one company.

Who exhibits at Spielwarenmesse

Company size and headquarters for the 811 exhibitors we matched. Small companies dominate: 58% have 50 or fewer employees.

Company size (employees)
  • 16 · <1%
  • 2–10149 · 19%
  • 11–50298 · 38%
  • 51–200185 · 24%
  • 201–50054 · 6.9%
  • 501–1,00031 · 3.9%
  • 1,001–5,00040 · 5.1%
  • 5,001–10,0005 · <1%
  • 10,001+18 · 2.3%
Headquarters country
  • Germany119 · 15%
  • United States117 · 14%
  • United Kingdom88 · 11%
  • France54 · 6.7%
  • Italy48 · 5.9%
  • Netherlands39 · 4.8%
  • Spain39 · 4.8%
  • India34 · 4.2%
  • China19 · 2.3%
  • Hong Kong14 · 1.7%

1,964 came back from 2026

Comparing Spielwarenmesse 2027’s list with Spielwarenmesse 2026. For organisers, the companies that haven’t re-booked yet are the warmest list there is — they already know the show.

Not listed yet317were at Spielwarenmesse 2026, not on the list so far Spielwarenmesse 2027
Returning1,964at both — 86% of Spielwarenmesse 2026’s companies
New327first seen at Spielwarenmesse 2027 — 14% of this year’s list
At 2026, not listed yet
  • Mighty JaxxEntertainment Providers · 51–200 staff · Singapore
  • Hunter Price International LtdManufacturing · 51–200 staff · United Kingdom
  • Cerdá Group InternationalManufacturing · 51–200 staff · Spain
  • Zimpli KidsManufacturing · 51–200 staff · United Kingdom
  • Fluid WorldManufacturing · 2–10 staff · United Kingdom
  • Club Green & HootyballooManufacturing · 11–50 staff · United Kingdom
  • ToopizWholesale · 2–10 staff · France
  • The Noble Collection UKRetail · 11–50 staff · United Kingdom
New for 2027
  • FAMOSAManufacturing · 501–1,000 staff · Spain
  • SmartechRetail · 51–200 staff · United Kingdom
  • SMOBY TOYS S.A.SManufacturing · 201–500 staff · France
  • Razor USA LLCConsumer Goods · 51–200 staff · United States
  • PlaymobilConsumer Goods · 1 staff · Germany
  • Make It Real LLCConsumer Goods · 51–200 staff · United States
  • PuckatorWholesale · 51–200 staff · United Kingdom
  • PuremindEntertainment Providers · 51–200 staff · United States

Spielwarenmesse 2027 exhibitor list

The first 25 of 2,291: sponsors and exhibitors from the show’s core industries first. The full list adds every company, its website, and the people to contact.

CompanyIndustrySizeHQRole
SES Creative
ses-creative.com
Consumer Goods51–200NetherlandsExhibitor
Hasbro
hasbro.com
Manufacturing5,001–10,000United States—
Mattel, Inc.
about.mattel.com
Manufacturing10,001+United States—
the LEGO Group
lego.com
Manufacturing10,001+Denmark—
The Pokémon Company International
corporate.pokemon.com
Entertainment Providers1,001–5,000United States—
Wesco
wesco.com
Wholesale10,001+United States—
Lakeshore Learning Materials
lakeshorelearning.com
Retail1,001–5,000United States—
asmodee
asmodee.com
Entertainment Providers1,001–5,000France—
Funko
Consumer Goods1,001–5,000United States—
Games Workshop
jobs.games-workshop.com
Retail1,001–5,000United Kingdom—
Moose Toys
moosetoys.com
Manufacturing501–1,000Australia—
Chronicle Books
chroniclebooks.com
Book and Periodical Publishing201–500United States—
Jazwares, LLC
jazwares.com
Manufacturing1,001–5,000United States—
Kids2
kids2.com
Manufacturing501–1,000United States—
Clementoni
clementoni.com
Manufacturing501–1,000Italy—
FAMOSA
famosa.es
Manufacturing501–1,000Spain—
Nathan
nathan.fr
Book and Periodical Publishing201–500France—
Ravensburger
ravensburger-group.com
Book and Periodical Publishing1,001–5,000Germany—
PlayShifu
playshifu.com
Manufacturing51–200India—
Science4you
science4youtoys.com
Manufacturing201–500Portugal—
Bologna Children’s Book Fair
bolognachildrensbookfair.com
Book and Periodical Publishing51–200Italy—
Cartamundi
cartamundi.com
Entertainment Providers1,001–5,000Belgium—
Giochi Preziosi
giochipreziosi.com
Manufacturing501–1,000Italy—
Horizon Group USA
horizongroupusa.com
Manufacturing201–500United States—
Basic Fun!
basicfun.com
Manufacturing51–200United States—
See all 2,291 Spielwarenmesse companies — with the people to contact

Filter by industry, size or country, find the decision-maker at each, and start outreach before the show. Free to start, no card.

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Spielwarenmesse exhibitors also show up at

The events sharing the most exhibitors with Spielwarenmesse 2027. 8% of the companies we matched here also exhibit at Atlanta Market ANDMORE Winter 2026.

What people do with this list

Selling to exhibitors

Book meetings before Spielwarenmesse opens

Get all 2,291 companies with the decision-makers at each, then let RocketSDR research every account and write the outreach. Start now and you’re in their calendar before the show floor fills up.

Running an event

Find sponsors among companies that exhibit at shows like this

Exhibitors at Spielwarenmesse and Atlanta Market ANDMORE Winter already budget for events in your space. We find the ones that fit your audience and the person who signs off on sponsorship.

Spielwarenmesse 2027: quick answers

How many companies exhibit at Spielwarenmesse 2027?

2,291 companies are listed as exhibitors or sponsors at Spielwarenmesse 2027 so far, as of 3 Nov 2026. Of those, 8 as exhibitors; the rest come from combined exhibitor and sponsor lists. We matched 811 of them to a company profile with industry, size and headquarters.

What industries exhibit at Spielwarenmesse 2027?

Among the 794 exhibitors we matched, the largest groups are Manufacturing (24%), Wholesale (11%), Retail (6%). In total they span 120 industries.

Where are Spielwarenmesse exhibitors from?

Exhibitors we matched are headquartered in 58 countries. The most represented are Germany (119), United States (117), United Kingdom (88).

How many Spielwarenmesse 2026 exhibitors returned for 2027?

1,964 companies from Spielwarenmesse 2026's list of 2,281 are on the Spielwarenmesse 2027 list so far (86%). 327 companies are new this year, and 317 are not listed yet.

Turn the Spielwarenmesse list into meetings

RocketSDR finds the right person at every exhibitor, researches each account, and runs personalised outreach across email and LinkedIn — so you walk into the show with meetings booked.