Upcoming · exhibitor list · Automotive & Mobility Manufacturing

The Detroit Auto Show 2027: 86 exhibitors & sponsors

The Detroit Auto Show 2027 has 86 exhibitors and sponsors listed so far, heading to Detroit, United States from 6 countries. Automotive & Mobility Manufacturing is the biggest block on the floor at 26% of the companies we matched, ahead of government & public sector and hotels, lodging & travel. 54 of them were also at The Detroit Auto Show 2026; 4 from that list aren’t on this one yet.

12–24 Jan 2027Huntington Place, Detroit, United StatesOfficial site ↗
86
exhibitors & sponsors listed so far
as of 5 Nov 2026
6
headquarters countries
most from United States
93%
of The Detroit Auto Show 2026's exhibitors are back
54 companies
26
sectors represented

The show floor, by sector

Each square is a company we matched to a profile, grouped by its main sector. Automotive & Mobility Manufacturing makes up 26% of The Detroit Auto Show 2027; the gray block is the other 20 sectors combined.

  • Automotive & Mobility Manufacturing 12 · 26%
  • Government & Public Sector 5 · 11%
  • Hotels, Lodging & Travel 2 · 4.3%
  • Industrial Automation & Robotics 2 · 4.3%
  • Freight, Trucking & Logistics 2 · 4.3%
  • Gambling, Casinos & Lottery 2 · 4.3%
  • Everything else 22 · 47%

Each square is one company.

Who exhibits at The Detroit Auto Show

Company size and headquarters for the 56 exhibitors we matched. An enterprise-heavy floor: 45% have more than 1,000 employees.

Company size (employees)
  • 2–104 · 7.1%
  • 11–509 · 16%
  • 51–2006 · 11%
  • 201–5005 · 8.9%
  • 501–1,0007 · 13%
  • 1,001–5,0009 · 16%
  • 5,001–10,0001 · 1.8%
  • 10,001+15 · 27%
Headquarters country
  • United States48 · 86%
  • Japan2 · 3.6%
  • Germany2 · 3.6%
  • Iceland1 · 1.8%
  • Sweden1 · 1.8%
  • Austria1 · 1.8%

54 came back from 2026

Comparing The Detroit Auto Show 2027’s list with The Detroit Auto Show 2026. For organisers, the companies that haven’t re-booked yet are the warmest list there is — they already know the show.

Not listed yet4were at The Detroit Auto Show 2026, not on the list so far The Detroit Auto Show 2027
Returning54at both — 93% of The Detroit Auto Show 2026’s companies
New32first seen at The Detroit Auto Show 2027 — 37% of this year’s list
New for 2027
  • General MotorsAutomotive & Mobility Manufacturing · 10,001+ staff · United States
  • Wayne State UniversityK-12 & Higher Education · 5,001–10,000 staff · United States
  • Eastern Michigan UniversityHigher Education · 1,001–5,000 staff · United States
  • Oakland UniversityHigher Education · 1,001–5,000 staff · United States
  • University of Michigan-DearbornHigher Education · 1,001–5,000 staff · United States
  • University of Detroit MercyHigher Education · 501–1,000 staff · United States
  • Lawrence Technological UniversityHigher Education · 501–1,000 staff · United States
  • Kettering UniversityHigher Education · 501–1,000 staff · United States

The Detroit Auto Show 2027 exhibitor list

The first 25 of 86: sponsors and exhibitors from the show’s core sectors first. The full list adds every company, its website, and the people to contact.

CompanyIndustrySizeHQRole
FedEx
careers.fedex.com
Freight, Trucking & Logistics10,001+United StatesSponsor
US Army
army.mil
Government & Public Sector10,001+United StatesSponsor
Autoliv
autoliv.com
Automotive & Mobility Manufacturing10,001+SwedenSponsor
Schaeffler
schaeffler.com
Automotive & Mobility Manufacturing10,001+GermanySponsor
General Motors
gm.com
Automotive & Mobility Manufacturing10,001+United StatesSponsor
Ford Motor Company
careers.ford.com
Automotive & Mobility Manufacturing10,001+United StatesSponsor
United States Marine Corps
marines.mil
Government & Public Sector10,001+United StatesSponsor
Astemo Ltd.
astemo.com
Automotive & Mobility Manufacturing10,001+JapanSponsor
Apptronik
apptronik.com
Industrial Automation & Robotics201–500United StatesSponsor
AISIN
aisin.com
Automotive & Mobility Manufacturing10,001+JapanSponsor
American Expedition Vehicles
aev-conversions.com
Automotive & Mobility Manufacturing51–200United StatesSponsor
Mayco International
maycointernational.com
Automotive & Mobility Manufacturing1,001–5,000United StatesSponsor
Capital Vacations
capitalvacations.com
Hotels, Lodging & Travel501–1,000United StatesSponsor
DTE
dte.ai
Industrial Automation & Robotics11–50IcelandSponsor
Michigan Lottery
michiganlottery.com
Gambling, Casinos & Lottery51–200United StatesSponsor
Green Light Growth Partners
glgp.com
Automotive & Mobility Manufacturing2–10United StatesSponsor
BENTELER Group
benteler.com
Automotive & Mobility Manufacturing10,001+Austria—
MGM Resorts International
mgmresorts.com
Gambling, Casinos & Lottery10,001+United States—
Michigan Economic Development Corporation
michiganbusiness.org
Government & Public Sector201–500United States—
Oakland County, Michigan Government
oaklandcountymi.gov
Government & Public Sector1,001–5,000United States—
Visit Detroit
visitdetroit.com
Hotels, Lodging & Travel51–200United States—
MEMA Original Equipment Suppliers
oesa.org
Automotive & Mobility Manufacturing11–50United States—
Auto Hauler Exchange
autohaulerexchange.com
Freight, Trucking & Logistics11–50United States—
MichAuto
michauto.org
Automotive & Mobility Manufacturing51–200United States—
Delta Air Lines
delta.com
Aviation & Aerospace Services10,001+United StatesSponsor
Want all 86 The Detroit Auto Show companies, with the people to contact?

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The Detroit Auto Show exhibitors also show up at

The events sharing the most exhibitors with The Detroit Auto Show 2027. 9% of the companies we matched here also exhibit at Automate 2026.

What people do with this list

Selling to exhibitors

Book meetings before The Detroit Auto Show opens

We'll walk you through all 86 companies and the decision-makers at each, then RocketSDR can research every account and write the outreach. Start now and you’re in their calendar before the show floor fills up.

Running an event

Find sponsors among companies that exhibit at shows like this

Exhibitors at The Detroit Auto Show and Automate already budget for events in your space. We find the ones that fit your audience and the person who signs off on sponsorship.

The Detroit Auto Show 2027: quick answers

How many companies exhibit at The Detroit Auto Show 2027?

86 companies are listed as exhibitors or sponsors at The Detroit Auto Show 2027 so far, as of 5 Nov 2026. Of those, 56 are listed as sponsors; the rest come from combined exhibitor and sponsor lists. We matched 56 of them to a company profile with industry, size and headquarters.

What industries exhibit at The Detroit Auto Show 2027?

Among the 47 exhibitors we matched, the largest groups are Automotive & Mobility Manufacturing (26%), Government & Public Sector (11%), Hotels, Lodging & Travel (4.3%). In total they span 26 sectors.

Where are The Detroit Auto Show exhibitors from?

Exhibitors we matched are headquartered in 6 countries. The most represented are United States (48), Japan (2), Germany (2).

How many The Detroit Auto Show 2026 exhibitors returned for 2027?

54 companies from The Detroit Auto Show 2026's list of 58 are on the The Detroit Auto Show 2027 list so far (93%). 32 companies are new this year, and 4 are not listed yet.

Turn the The Detroit Auto Show list into meetings

RocketSDR finds the right person at every exhibitor, researches each account, and runs personalised outreach across email and LinkedIn — so you walk into the show with meetings booked.