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Toy Fair 2027: 215 exhibitors & sponsors

Toy Fair 2027 has 215 exhibitors and sponsors listed so far, heading to London, United Kingdom from 22 countries. Diversified / Other Manufacturing is the biggest block on the floor at 21% of the companies we matched, ahead of d2c / consumer brands and gaming & esports. 121 of them were also at Toy Fair 2026; 123 from that list aren’t on this one yet.

19–21 Jan 2027Olympia, London, United KingdomOrganised by British Toy & Hobby AssociationOfficial site ↗
215
exhibitors & sponsors listed so far
as of 5 Nov 2026
22
headquarters countries
most from United Kingdom
50%
of Toy Fair 2026's exhibitors are back
121 companies
46
sectors represented

The show floor, by sector

Each square is a company we matched to a profile, grouped by its main sector. Diversified / Other Manufacturing makes up 21% of Toy Fair 2027; the gray block is the other 40 sectors combined.

  • Diversified / Other Manufacturing 27 · 21%
  • D2C / Consumer Brands 19 · 15%
  • Gaming & Esports 17 · 13%
  • Childcare & Family 5 · 4%
  • Office Supplies & Business Equipment 3 · 2.4%
  • Home, Furniture & Décor 3 · 2.4%
  • Everything else 52 · 41%

Each square is one company.

Who exhibits at Toy Fair

Company size and headquarters for the 135 exhibitors we matched. Small companies dominate: 56% have 50 or fewer employees.

Company size (employees)
  • 12 · 1.5%
  • 2–1027 · 21%
  • 11–5044 · 34%
  • 51–20030 · 23%
  • 201–50011 · 8.4%
  • 501–1,0006 · 4.6%
  • 1,001–5,0009 · 6.9%
  • 10,001+2 · 1.5%
Headquarters country
  • United Kingdom71 · 53%
  • United States22 · 16%
  • France6 · 4.4%
  • Netherlands3 · 2.2%
  • Australia3 · 2.2%
  • Germany3 · 2.2%
  • Hong Kong2 · 1.5%
  • Türkiye2 · 1.5%
  • Denmark2 · 1.5%
  • Spain1 · <1%

121 came back from 2026

Comparing Toy Fair 2027’s list with Toy Fair 2026. For organisers, the companies that haven’t re-booked yet are the warmest list there is — they already know the show.

Not listed yet123were at Toy Fair 2026, not on the list so far Toy Fair 2027
Returning121at both — 50% of Toy Fair 2026’s companies
New94first seen at Toy Fair 2027 — 44% of this year’s list
At 2026, not listed yet
  • ZURUDiversified / Other Manufacturing · 1,001–5,000 staff · Hong Kong
  • ToysmithDiversified / Other Manufacturing · 51–200 staff · United States
  • The WooblesHome, Furniture & Décor · 51–200 staff · United States
  • Igloo Books LtdD2C / Consumer Brands · 51–200 staff · United Kingdom
  • Professor Puzzle LtdD2C / Consumer Brands · 51–200 staff · United Kingdom
  • MakedoD2C / Consumer Brands · 11–50 staff · Australia
  • Axis Toys & Gifts - WholesaleD2C / Consumer Brands · 2–10 staff · Australia
  • McMiLLERGaming & Esports · 2–10 staff · United States
New for 2027
  • Igloo Products Corp.Diversified / Other Manufacturing · 1,001–5,000 staff · United States
  • STAEDTLEROffice Supplies & Business Equipment · 1,001–5,000 staff · Germany
  • Juratoys SASChildcare & Family · 51–200 staff · France
  • Mind CandyGaming & Esports · 11–50 staff · United Kingdom
  • Iron StudiosDiversified / Other Manufacturing · 201–500 staff · Brazil
  • Enesco, LLCHome, Furniture & Décor · 501–1,000 staff · United States
  • Lucky EggGaming & Esports · 11–50 staff · United Kingdom
  • ThreeSixty Group Ltd.D2C / Consumer Brands · 501–1,000 staff · Hong Kong

Toy Fair 2027 exhibitor list

The first 25 of 215: sponsors and exhibitors from the show’s core sectors first. The full list adds every company, its website, and the people to contact.

CompanyIndustrySizeHQRole
Mojo Nation
mojo-nation.com
Gaming & Esports2–10United KingdomExhibitor
the LEGO Group
lego.com
Diversified / Other Manufacturing10,001+Denmark—
Konami Digital Entertainment
konami.com
Gaming & Esports1,001–5,000Japan—
Jazwares, LLC
jazwares.com
Diversified / Other Manufacturing1,001–5,000United States—
Igloo Products Corp.
igloocoolers.com
Diversified / Other Manufacturing1,001–5,000United States—
Mighty Jaxx
mightyjaxxgroup.com
D2C / Consumer Brands51–200Singapore—
Clementoni
clementoni.com
Diversified / Other Manufacturing501–1,000Italy—
Ravensburger
ravensburger-group.com
Gaming & Esports1,001–5,000Germany—
Cartamundi
cartamundi.com
Gaming & Esports1,001–5,000Belgium—
Basic Fun!
basicfun.com
Diversified / Other Manufacturing51–200United States—
Learning Resources
learningresources.com
Diversified / Other Manufacturing51–200United States—
STAEDTLER
staedtler.com
Office Supplies & Business Equipment1,001–5,000Germany—
Funrise
funrise.com
Diversified / Other Manufacturing51–200United States—
Just Play
justplayproducts.com
Diversified / Other Manufacturing201–500United States—
Big Potato Games | B Corp™
bigpotato.co.uk
Gaming & Esports51–200United Kingdom—
Djeco
djeco.com
Home, Furniture & Décor51–200France—
Juratoys SAS
janod.com
Childcare & Family51–200France—
WildCard Games
wildcardmobile.com
Gaming & Esports11–50United States—
Mind Candy
mindcandy.com
Gaming & Esports11–50United Kingdom—
Iron Studios
ironstudios.com
Diversified / Other Manufacturing201–500Brazil—
Bigjigs Toys Ltd
bigjigstoys.co.uk
Diversified / Other Manufacturing11–50United Kingdom—
Skillmatics
skillmaticsworld.com
D2C / Consumer Brands201–500United States—
Enesco, LLC
enescobusiness.com
Home, Furniture & Décor501–1,000United States—
Lucky Egg
luckyegg.co
Gaming & Esports11–50United Kingdom—
ThreeSixty Group Ltd.
thethreesixtygroup.com
D2C / Consumer Brands501–1,000Hong Kong—
Want all 215 Toy Fair companies, with the people to contact?

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Toy Fair exhibitors also show up at

The events sharing the most exhibitors with Toy Fair 2027. 48% of the companies we matched here also exhibit at Spielwarenmesse 2026.

What people do with this list

Selling to exhibitors

Book meetings before Toy Fair opens

We'll walk you through all 215 companies and the decision-makers at each, then RocketSDR can research every account and write the outreach. Start now and you’re in their calendar before the show floor fills up.

Running an event

Find sponsors among companies that exhibit at shows like this

Exhibitors at Toy Fair and Spielwarenmesse already budget for events in your space. We find the ones that fit your audience and the person who signs off on sponsorship.

Toy Fair 2027: quick answers

How many companies exhibit at Toy Fair 2027?

215 companies are listed as exhibitors or sponsors at Toy Fair 2027 so far, as of 5 Nov 2026. Of those, 18 as exhibitors; the rest come from combined exhibitor and sponsor lists. We matched 135 of them to a company profile with industry, size and headquarters.

What industries exhibit at Toy Fair 2027?

Among the 126 exhibitors we matched, the largest groups are Diversified / Other Manufacturing (21%), D2C / Consumer Brands (15%), Gaming & Esports (13%). In total they span 46 sectors.

Where are Toy Fair exhibitors from?

Exhibitors we matched are headquartered in 22 countries. The most represented are United Kingdom (71), United States (22), France (6).

How many Toy Fair 2026 exhibitors returned for 2027?

121 companies from Toy Fair 2026's list of 244 are on the Toy Fair 2027 list so far (50%). 94 companies are new this year, and 123 are not listed yet.

Turn the Toy Fair list into meetings

RocketSDR finds the right person at every exhibitor, researches each account, and runs personalised outreach across email and LinkedIn — so you walk into the show with meetings booked.