Product analytics · updated Nov 2026

Companies using Optimizely: 1,388 found

We found Optimizely on the websites or inside the Android apps of 1,388 companies. The biggest group is Software Development (11%), 60% are headquartered in United States, and 29% have more than 1,000 employees. Teams that use Optimizely are 20.6× more likely than the average company to also use Sendbird.

Optimizely by Optimizely — A/B testing and digital experience platform.
  • Website 1,205 87%
  • Website + Android app 26 1.9%
  • Android app 157 11%
1,388
companies using Optimizely
29%
have 1,000+ employees
48
countries
213
Android apps we scanned embed it

Who uses Optimizely

Every company we found, grouped by industry. 22 companies without a listed industry are left out of this chart.

By industry
  • Software Development 151 · 11%
  • Financial Services 93 · 6.8%
  • Retail 66 · 4.8%
  • Technology, Information and Internet 65 · 4.8%
  • Hospitals and Health Care 43 · 3.1%
  • Medical Practices 39 · 2.9%
  • Everything else 909 · 67%

Each square is 2 companies.

By company size (employees)
  • 17 · <1%
  • 2–10105 · 7.7%
  • 11–50231 · 17%
  • 51–200292 · 22%
  • 201–500194 · 14%
  • 501–1,000136 · 10%
  • 1,001–5,000242 · 18%
  • 5,001–10,00050 · 3.7%
  • 10,001+101 · 7.4%
By headquarters country
  • United States721 · 60%
  • United Kingdom129 · 11%
  • Australia72 · 6%
  • Canada58 · 4.9%
  • Germany35 · 2.9%
  • Netherlands29 · 2.4%
  • India18 · 1.5%
  • Spain14 · 1.2%
  • Sweden11 · <1%
  • Denmark11 · <1%

What else Optimizely users run

How much more likely a Optimizely user is to also run each tool, compared with the average of the 281,225 companies across our technology pages. 20.6× means Sendbird shows up 20.6 times as often among Optimizely users as among everyone else.

Optimizely users, largest first

The 25 companies with the biggest LinkedIn following, with the evidence behind each one. The other 1,363 are a free account away.

CompanyIndustrySizeHQSeen onEvidence
BBC News
bbc.com
Broadcast Media Production and Distribution10,001+United KingdomAppAndroid app: BBC Sport - News & Live Scores (1M+ installs)
American Express
americanexpress.com
Financial Services10,001+United StatesAppAndroid app: Amex Japan (500K+ installs)
IKEA
ikea.com
Retail10,001+NetherlandsAppAndroid app: IKEA (50M+ installs)
CNN
cnn.com
Broadcast Media Production and Distribution1,001–5,000United StatesAppAndroid app: CNN: Live & Breaking News (50M+ installs)
Starbucks
starbucks.com
Retail10,001+United StatesWebsiteLoads a6558036.cdn.optimizely.com
JLL
co.jll
Real Estate10,001+United StatesWebsiteLoads a16488430484.cdn.optimizely.com
Porsche AG
porsche.click
Motor Vehicle Manufacturing10,001+GermanyWebsiteLoads a16488430484.cdn.optimizely.com
BBC
bbc.co.uk
Broadcast Media Production and Distribution10,001+United KingdomAppAndroid app: BBC Weather (10M+ installs)
Slack
slack.com
Technology, Information and Internet1,001–5,000United StatesWebsiteLoads cdn3.optimizely.com
Takeda
takeda.com
Pharmaceutical Manufacturing10,001+JapanWebsiteLoads cdn.optimizely.com
American Heart Association
heart.org
Wellness and Fitness Services1,001–5,000United StatesWebsiteLoads cdn.optimizely.com
LG Electronics
lg.com
Appliances, Electrical, and Electronics Manufacturing10,001+South KoreaWebsiteLoads cdn.optimizely.com
Grupo Modelo S.A. de C.V.
gmodelo.com.mx
Food & Beverages10,001+MexicoAppAndroid app: BEES Mexico (1M+ installs)
Kforce Inc
kfrc.co
IT Services and IT Consulting1,001–5,000United StatesWebsiteLoads a16488430484.cdn.optimizely.com
Tableau
tableau.com
Software Development1,001–5,000United StatesWebsiteWebsite scan
GitLab
about.gitlab.com
IT Services and IT Consulting1,001–5,000United StatesWebsiteWebsite scan
BTG Pactual
l.btgpactual.com
Financial Services10,001+BrazilWebsiteLoads a16488430484.cdn.optimizely.com
NPR
npr.org
Broadcast Media Production and Distribution1,001–5,000United StatesWebsiteLoads cdn.optimizely.com
Arizona State University
asu.edu
Higher Education10,001+United StatesWebsiteLoads cdn.optimizely.com
CARE
care.org
Non-profit Organizations5,001–10,000United StatesWebsiteWebsite scan
JCB India Ltd.
jcb.com
Agriculture, Construction, Mining Machinery Manufacturing1,001–5,000IndiaWebsiteLoads a5479927831592960.cdn.optimizely.com
New Balance
newbalance.com
Sporting Goods Manufacturing10,001+United StatesWebsiteSets Optimizely cookies
Cleveland Clinic
clevelandclinic.org
Hospitals and Health Care10,001+United StatesWebsiteLoads cdn.optimizely.com
MongoDB
mongodb.com
Software Development5,001–10,000United StatesWebsiteLoads cdn.optimizely.com
InfoJobs
infojobs.net
Internet Publishing51–200SpainAppAndroid app: InfoJobs - Job Search (10M+ installs)
1,363 more Optimizely users

Filter by industry, size and country, find the decision makers, and turn the list into a campaign in RocketSDR. Free to start.

See all 1,388 companies →

How we saw Optimizely

Each company is counted once, under the strongest evidence we found for it.

Website evidence
  • Script tag856 · 73%
  • Inline script99 · 8.4%
  • JavaScript global89 · 7.6%
  • Network request74 · 6.3%
  • Cookie33 · 2.8%
  • Tag manager20 · 1.7%
  • Segment integration7 · <1%
Biggest Android apps with Optimizely
  • Wattpad - Read & Write Stories100M+ installs
  • Nike Run Club - Running Coach50M+ installs
  • AutoScout24: Automobile market50M+ installs
  • CNN: Live & Breaking News50M+ installs
  • DB Navigator50M+ installs
  • IKEA50M+ installs
  • InfoJobs - Job Search10M+ installs
  • iHerb: Vitamins & Supplements10M+ installs
9companies added it to an app, last 12 months
19removed it from an app, last 12 months

Optimizely usage: common questions

How many companies use Optimizely?

We found Optimizely on the websites or inside the Android apps of 1,388 companies, as of 3 November 2026. 1,231 were detected on their website and 183 inside an Android app (26 both). This counts companies we can tie to a LinkedIn company page, so it is a floor, not a market total.

Which well-known companies use Optimizely?

By LinkedIn following, the largest include BBC News, American Express, IKEA, CNN and Starbucks. The table above lists more, with the evidence for each.

What industries use Optimizely the most?

Software Development (151 companies), Financial Services (93) and Retail (66) lead, out of 1,366 companies with a known industry.

Which countries have the most Optimizely users?

United States (60%), United Kingdom (11%) and Australia (6%). We see Optimizely at companies headquartered in 48 countries.

What tools do Optimizely users also use?

Compared with the average company in our data, Optimizely users are most over-represented on Sendbird (20.6×), Qualified (15.7×), 6sense (11.0×). The multiplier is how much more likely they are than average to run that tool too.

How do you know a company uses Optimizely?

We load company websites and look for Optimizely's fingerprints: the scripts and network requests it makes, its cookies and response headers, DNS records, and tags configured inside Google Tag Manager containers. We download and decompile Android apps from Google Play and look for Optimizely's SDK in the code and manifest (213 scanned apps embed it), then match each app to the company that publishes it. A company is only counted when we can tie the domain or app to its LinkedIn company page, and shared domains (link shorteners, site builders) are excluded, so a domain scan of bit.ly never counts as evidence about a brand that links to it.

Can I export the full list of Optimizely users?

Yes. Create a free RocketSDR account to filter all 1,388 companies by industry, size and country, find the right contacts, and start outreach. Developers can query the same data through the gtm.dev who_uses_tech API.

Turn Optimizely users into pipeline

Filter all 1,388 companies by industry, size and country, find the decision makers, and let RocketSDR write and send the first touch.