Advertiser study · headquarters country · Nov 2026

Companies using Google Ads in the Netherlands: 16,517 found

Of the 380,779 companies using Google Ads we found, 16,517 are headquartered in the Netherlands (4.3%). The biggest group sells Industrial Machinery & Equipment (8.2%). 3.1% have more than 1,000 employees.

By Ayush Pateria, Co-founderRe-scanned monthly · this snapshot 1 Nov 2026 · published 7 November 2026
16,517
companies using Google Ads
4.3%
of all 380,779 Google Ads advertisers
in our data
3.1%
have 1,000+ employees
8.2%
Industrial Machinery & Equipment

Who they are

Every company in this group, by sector, business model, size. Sector and business-model tags can overlap.

By sector
  • Industrial Machinery & Equipment1,318 · 8.2%
  • Management & Strategy Consulting1,194 · 7.4%
  • Events & Experiences1,127 · 7%
  • Building Materials1,069 · 6.6%
  • HR, Staffing & Recruiting1,067 · 6.6%
  • Construction & Contracting1,030 · 6.4%
  • Training, Coaching & Vocational999 · 6.2%
  • IT Services & Consulting799 · 4.9%
By business model
  • B2B3,136 · 61%
  • Agency / Services1,888 · 37%
  • B2C1,042 · 20%
  • Manufacturer835 · 16%
  • SaaS818 · 16%
  • Enterprise / Sales-led763 · 15%
By company size (employees)
  • 1137 · <1%
  • 2–104,371 · 26%
  • 11–506,974 · 42%
  • 51–2003,175 · 19%
  • 201–500937 · 5.7%
  • 501–1,000400 · 2.4%
  • 1,001–5,000402 · 2.4%
  • 5,001–10,00057 · <1%
  • 10,001+50 · <1%

Companies using Google Ads in the Netherlands

20 of the 16,517, ordered by LinkedIn following. Inclusion means a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQSeen in
Arcadis
arcadis.com
Engineering & Technical Services10,001+NetherlandsTag manager
Brunel
brunel.net
HR, Staffing & Recruiting10,001+NetherlandsTag manager
Booking.com
careers.booking.com
Hotels, Lodging & Travel10,001+NetherlandsTag manager
Omdenken
omdenken.nl
Training, Coaching & Vocational11–50NetherlandsTag manager
Greenpeace
greenpeace.org
Nonprofits & NGOs1NetherlandsTag manager
The Ocean Cleanup
theoceancleanup.com
Environmental Services & Waste51–200NetherlandsTag manager
FrieslandCampina
careers.frieslandcampina.com
Food & Beverage (CPG / manufacturing)10,001+NetherlandsTag manager
JDE Peet's
jdepeets.com
Food & Beverage (CPG / manufacturing)10,001+NetherlandsTag manager
University of Amsterdam
uva.nl
Research Services1,001–5,000NetherlandsTag manager
Fugro
fugro.com
Engineering & Technical Services10,001+NetherlandsTag manager
Wolters Kluwer
wolterskluwer.com
Enterprise Software10,001+NetherlandsTag manager
Het Financieele Dagblad
fd.nl
Publishing & News201–500NetherlandsLive on site + tag manager
Utrecht University
uu.nl
K-12 & Higher Education5,001–10,000NetherlandsTag manager
BearingPoint
bearingpoint.com
Management & Strategy Consulting5,001–10,000NetherlandsTag manager
Leiden University
universiteitleiden.nl
Higher Education5,001–10,000NetherlandsTag manager
Nouryon
nouryon.com
Chemicals & Materials5,001–10,000NetherlandsTag manager
Vrije Universiteit Amsterdam (VU Amsterdam)
vu.nl
Higher Education5,001–10,000NetherlandsTag manager
Optiver
optiver.com
Investment Banking & Capital Markets1,001–5,000NetherlandsTag manager
Damen
damen.com
Maritime & Rail10,001+NetherlandsTag manager
Erasmus University Rotterdam
eur.nl
Higher Education1,001–5,000NetherlandsTag manager
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Companies using Google Ads in the Netherlands: common questions

How many companies in the Netherlands use Google Ads?

16,517, as of 7 November 2026 — 4.3% of the 380,779 companies we found carrying the Google Ads tag. This counts companies we can tie to a company profile, so it is a floor, not a market total.

Which companies in the Netherlands advertise on Google?

They include Arcadis, Brunel, Booking.com, Omdenken and Greenpeace. The table on this page shows 20; the full list has all 16,517.

What do these Google Ads advertisers sell?

Industrial Machinery & Equipment (1,318 companies), Management & Strategy Consulting (1,194) and Events & Experiences (1,127) are the largest sectors among the 16,162 we could classify.

How big are they?

3.1% have more than 1,000 employees; the most common size band is 11–50 employees.

How do you know a company runs Google Ads?

We find the Google Ads tag in the company's tag-manager container (attributed to the container's owner) or live on its pages, then match the domain to its company profile. A tag means measurement is set up, not that a campaign is running today. Full method on the Google Ads study page.

Sell to the 16,517 companies running Google Ads in the Netherlands

Each one has a marketing team that buys media and measures it. RocketSDR finds the right person at every company on this list and writes the outreach.

More companies using Google Ads

By headquarters country
By sector
By company size

The full Google Ads study →