Advertiser study · sector · Nov 2026

Fitness, Sports & Recreation companies using Google DV360: 764 found

Of the 22,457 companies using Google DV360 we found, 764 are in Fitness, Sports & Recreation (3.4%). 46% are based in United States. 15% have more than 1,000 employees.

By Ayush Pateria, Co-founderRe-scanned monthly · this snapshot 1 Nov 2026 · published 7 November 2026
764
Fitness, Sports & Recreation companies using Google DV360
3.4%
of all 22,457 Google DV360 advertisers
in our data
15%
have 1,000+ employees
46%
headquartered in United States

Who the Fitness, Sports & Recreation advertisers are

Every company in this group, by business model, size, headquarters country. Sector and business-model tags can overlap.

By business model
  • B2C362 · 83%
  • B2B75 · 17%
  • Retailer49 · 11%
  • Subscription42 · 9.7%
  • D2C36 · 8.3%
  • Manufacturer29 · 6.7%
By company size (employees)
  • 2–1054 · 7.1%
  • 11–50192 · 25%
  • 51–200199 · 26%
  • 201–500112 · 15%
  • 501–1,00092 · 12%
  • 1,001–5,00099 · 13%
  • 5,001–10,0009 · 1.2%
  • 10,001+6 · <1%
By headquarters country
  • United States326 · 46%
  • Canada81 · 12%
  • United Kingdom73 · 10%
  • Australia52 · 7.4%
  • Spain26 · 3.7%
  • Netherlands24 · 3.4%
  • France20 · 2.8%
  • Germany14 · 2%

Fitness, Sports & Recreation companies using Google DV360

20 of the 764, ordered by LinkedIn following. Inclusion means a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQSeen in
Major League Baseball (MLB)
mlb.com
Fitness, Sports & Recreation1,001–5,000United StatesTag manager
FC Barcelona
fcbarcelona.com
Fitness, Sports & Recreation201–500SpainTag manager
Vuori
vuoriclothing.com
Fashion & Apparel1,001–5,000United StatesTag manager
Chelsea Football Club
chelseafc.com
Fitness, Sports & Recreation1,001–5,000United KingdomTag manager
Strava
strava.com
Fitness, Sports & Recreation501–1,000United StatesTag manager
LALIGA
laliga.com
Fitness, Sports & Recreation501–1,000SpainTag manager
Juventus Football Club
juventus.com
Fitness, Sports & Recreation501–1,000ItalyTag manager
Formula E
fiaformulae.com
Fitness, Sports & Recreation201–500United KingdomTag manager
Tottenham Hotspur Football Club
tottenhamhotspur.com
Fitness, Sports & Recreation501–1,000United KingdomTag manager
LA28 Olympic & Paralympic Games
la28.org
Events & Experiences201–500United StatesTag manager
U.S. Soccer Federation
ussoccer.com
Fitness, Sports & Recreation201–500United StatesTag manager
Nuffield Health
nuffieldhealth.com
Hospitals & Health Systems10,001+United KingdomTag manager
Nesine
nesine.com
Gambling, Casinos & Lottery501–1,000TürkiyeTag manager
Ultimate Fighting Championship
ufc.com
Arts, Culture & Live Entertainment201–500—Tag manager
AFL - Australian Football League
afl.com.au
Fitness, Sports & Recreation501–1,000AustraliaTag manager
New Era Cap
neweracap.com
Fashion & Apparel1,001–5,000United StatesTag manager
Camping World
campingworld.com
Retail (physical / general)10,001+United StatesTag manager
Virgin Active
virginactive.co.uk
Fitness, Sports & Recreation5,001–10,000United KingdomTag manager
Cricket Australia
cricket.com.au
Fitness, Sports & Recreation201–500AustraliaTag manager
Caloi
caloi.com
Fitness, Sports & Recreation201–500BrazilTag manager
Get all 764 Fitness, Sports & Recreation companies using Google DV360

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Fitness, Sports & Recreation companies using Google DV360: common questions

How many Fitness, Sports & Recreation companies use Google DV360?

764, as of 7 November 2026 — 3.4% of the 22,457 companies we found carrying the Google DV360 tag. A company counts here when Fitness, Sports & Recreation is one of its sectors in our classifier, so it can also appear under other sectors. This counts companies we can tie to a company profile, so it is a floor, not a market total.

Which Fitness, Sports & Recreation companies advertise with Google DV360?

They include Major League Baseball (MLB), FC Barcelona, Vuori, Chelsea Football Club and Strava. The table on this page shows 20; the full list has all 764.

Where are they headquartered?

United States (46%) and Canada (12%) lead, out of 704 companies with a known HQ.

How big are they?

15% have more than 1,000 employees; the most common size band is 51–200 employees.

How do you know a company runs Google DV360?

We find the Google DV360 tag in the company's tag-manager container (attributed to the container's owner) or live on its pages, then match the domain to its company profile. A tag means measurement is set up, not that a campaign is running today. Full method on the Google DV360 study page.

Sell to the 764 Fitness, Sports & Recreation companies running Google DV360

Each one has a marketing team that buys media and measures it. RocketSDR finds the right person at every company on this list and writes the outreach.

More companies using Google DV360

By sector
By headquarters country
By company size

The full Google DV360 study →