Advertiser study · sector · Nov 2026

D2C / Consumer Brands companies using TikTok Ads: 1,689 found

Of the 34,338 companies using TikTok Ads we found, 1,689 are in D2C / Consumer Brands (4.9%). 27% are based in United States. 4.6% have more than 1,000 employees.

By Ayush Pateria, Co-founderRe-scanned monthly · this snapshot 1 Nov 2026 · published 7 November 2026
1,689
D2C / Consumer Brands companies using TikTok Ads
4.9%
of all 34,338 TikTok Ads advertisers
in our data
4.6%
have 1,000+ employees
27%
headquartered in United States

Who the D2C / Consumer Brands advertisers are

Every company in this group, by business model, size, headquarters country. Sector and business-model tags can overlap.

By business model
  • D2C607 · 85%
  • Ecommerce377 · 53%
  • B2C259 · 36%
  • Manufacturer253 · 35%
  • Retailer187 · 26%
  • Subscription77 · 11%
By company size (employees)
  • 111 · <1%
  • 2–10361 · 21%
  • 11–50584 · 35%
  • 51–200426 · 25%
  • 201–500153 · 9.1%
  • 501–1,00072 · 4.3%
  • 1,001–5,00059 · 3.5%
  • 5,001–10,00010 · <1%
  • 10,001+9 · <1%
By headquarters country
  • United States409 · 27%
  • United Kingdom146 · 9.7%
  • Brazil136 · 9%
  • Netherlands99 · 6.6%
  • France87 · 5.8%
  • Spain63 · 4.2%
  • Canada60 · 4%
  • Türkiye59 · 3.9%

D2C / Consumer Brands companies using TikTok Ads

20 of the 1,689, ordered by LinkedIn following. Inclusion means a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQSeen in
Royal Enfield
royalenfield.com
Automotive & Mobility Manufacturing5,001–10,000IndiaTag manager
BALENCIAGA
balenciaga.com
Fashion & Apparel1,001–5,000FranceTag manager
Revlon
revlon.com
Beauty & Personal Care1,001–5,000United StatesTag manager
poppi
drinkpoppi.com
Food & Beverage (CPG / manufacturing)201–500United StatesTag manager
Quince
quince.com
D2C / Consumer Brands1,001–5,000United StatesTag manager
OUAI
theouai.com
Beauty & Personal Care51–200United StatesLive on site + tag manager
O Boticário
oboticario.com.br
Beauty & Personal Care1,001–5,000BrazilTag manager
Alexander McQueen
alexandermcqueen.com
Fashion & Apparel1,001–5,000United KingdomTag manager
Bombril
bombril.com.br
D2C / Consumer Brands1,001–5,000BrazilTag manager
The Honest Company
honest.com
Beauty & Personal Care201–500United StatesTag manager
Scarlett Indonesia
scarlettofficial.id
Beauty & Personal Care501–1,000IndonesiaTag manager
Laverne Group | مجموعة لافيرن
laverne.com
Beauty & Personal Care501–1,000Saudi ArabiaTag manager
Golden Goose
goldengoose.com
Fashion & Apparel1,001–5,000ItalyTag manager
NUDE PROJECT
nude-project.com
Fashion & Apparel51–200SpainLive on site
Sacoor Brothers
sacoorbrothers.com
Fashion & Apparel501–1,000PortugalTag manager
Sunday Riley
sundayriley.com
Beauty & Personal Care201–500United StatesLive on site
NIVEA INDIA
nivea.in
Beauty & Personal Care501–1,000IndiaTag manager
Reformation
thereformation.com
Fashion & Apparel501–1,000United StatesTag manager
BIMBA Y LOLA
bimbaylola.com
Fashion & Apparel1,001–5,000SpainTag manager
KAYALI
kayali.com
Beauty & Personal Care51–200—Tag manager
Get all 1,689 D2C / Consumer Brands companies using TikTok Ads

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D2C / Consumer Brands companies using TikTok Ads: common questions

How many D2C / Consumer Brands companies use TikTok Ads?

1,689, as of 7 November 2026 — 4.9% of the 34,338 companies we found carrying the TikTok Ads tag. A company counts here when D2C / Consumer Brands is one of its sectors in our classifier, so it can also appear under other sectors. This counts companies we can tie to a company profile, so it is a floor, not a market total.

Which D2C / Consumer Brands companies advertise on TikTok?

They include Royal Enfield, BALENCIAGA, Revlon, poppi and Quince. The table on this page shows 20; the full list has all 1,689.

Where are they headquartered?

United States (27%) and United Kingdom (9.7%) lead, out of 1,510 companies with a known HQ.

How big are they?

4.6% have more than 1,000 employees; the most common size band is 11–50 employees.

How do you know a company runs TikTok Ads?

We find the TikTok Ads tag in the company's tag-manager container (attributed to the container's owner) or live on its pages, then match the domain to its company profile. A tag means measurement is set up, not that a campaign is running today. Full method on the TikTok Ads study page.

Sell to the 1,689 D2C / Consumer Brands companies running TikTok Ads

Each one has a marketing team that buys media and measures it. RocketSDR finds the right person at every company on this list and writes the outreach.

More companies using TikTok Ads

By sector
By headquarters country
By company size

The full TikTok Ads study →