Who advertises on TikTok?
A study of 11,366 company websites with the TikTok Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#5 of 14By tag adoption in the comparison panel, ahead of Reddit Ads, ChatGPT Ads (OpenAI) and X Ads.
67%of sites with the Snapchat Ads tag also carry the TikTok Ads tag, compared with 7% across the panel.
- 1,008,359
- company websites analysed
- 11,366
- domains with the TikTok Ads tag
- #5
- of 14 ad platforms same websites for every platform
- 44%
- headquartered in United States
Where TikTok ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. TikTok appears on 9,732 of these sites. Snapshot: 1 Nov 2026.
Who advertises on TikTok
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Snapchat Ads tag are 9.2× as likely to carry the TikTok Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Snapchat Ads67% · 9.2×
- Spotify Ads51% · 7.1×
- Pinterest Ads40% · 5.6×
- Nextdoor Ads31% · 4.2×
- Reddit Ads26% · 3.6×
- The Trade Desk26% · 3.6×
- X Ads25% · 3.5×
- ChatGPT Ads (OpenAI)22% · 3.0×
- Quora Ads20% · 2.7×
- Microsoft Ads17% · 2.3×
- Meta Ads14% · 2.0×
- LinkedIn Ads9.4% · 1.3×
- Google Ads7.7% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Nestlé nestle.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Switzerland |
Sanofi sanofi.com | Pharmaceuticals | 10,001+ | France |
Vale vale.com | Oil, Gas & Mining | 10,001+ | Brazil |
Banco Bradesco banco.bradesco | Banking | 10,001+ | Brazil |
TP tp.com | Business Support & BPO | 10,001+ | France |
GE Vernova linktree.com | Renewable Energy & Cleantech | 10,001+ | United States |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
Grupo Boticário grupoboticario.com.br | Beauty & Personal Care | 10,001+ | Brazil |
Sicoob sicoob.com.br | Banking | 10,001+ | Brazil |
Cacau Show cacaushow.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
World Food Programme wfp.org | Nonprofits & NGOs | 10,001+ | Italy |
YPF ypf.com | Oil, Gas & Mining | 10,001+ | Argentina |
Sony Pictures Entertainment sonypictures.com | Film, Video & Production | 5,001–10,000 | United States |
Mashreq mashreq.com | Banking | 1,001–5,000 | United Arab Emirates |
Assaí Atacadista assai.com.br | Grocery & Convenience | 10,001+ | Brazil |
Almarai - المراعي almarai.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Saudi Arabia |
NES Fircroft nesfircroft.com | HR, Staffing & Recruiting | 1,001–5,000 | United Kingdom |
ACCIONA acciona.com | Renewable Energy & Cleantech | 10,001+ | Spain |
Riot Games riotgames.com | Gaming & Esports | 1,001–5,000 | United States |
C&A Brasil cea.com.br | Retail (physical / general) | 10,001+ | Brazil |
Sika sika.com | Chemicals & Materials | 10,001+ | Switzerland |
Valor Econômico S/A valor.globo.com | Publishing & News | 201–500 | Brazil |
Alpina alpina.com | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Colombia |
Mercedes-AMG PETRONAS Formula One Team mercedesamgf1.com | Automotive & Mobility Manufacturing | 1,001–5,000 | United Kingdom |
Chubb chubb.com | Insurance & Insurtech | 10,001+ | — |
Votorantim Cimentos votorantimcimentos.com.br | Building Materials | 10,001+ | Brazil |
Maaden maaden.com | Oil, Gas & Mining | 5,001–10,000 | Saudi Arabia |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
ASUS asus.com | Hardware, Semiconductors & IoT | 10,001+ | Taiwan |
SHRM shrm.org | Civic, Religious & Membership | 201–500 | United States |
McLaren Racing mclaren.com | Fitness, Sports & Recreation | 1,001–5,000 | United Kingdom |
Universal Music Group universalmusic.com | Music & Audio | 10,001+ | United States |
talabat talabat.com | Last-Mile & Delivery | 1,001–5,000 | United Arab Emirates |
Tokopedia tokopedia.com | Ecommerce & Online Retail | 5,001–10,000 | Indonesia |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
The London School of Economics and Political Science (LSE) lse.ac.uk | Higher Education | 1,001–5,000 | United Kingdom |
Chalhoub Group chalhoubgroup.com | Retail (physical / general) | 10,001+ | United Arab Emirates |
repsol repsol.com | Oil, Gas & Mining | 10,001+ | Spain |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →How to check a site for the TikTok Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for analytics.tiktok.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for analytics.tiktok.com.
TikTok advertisers: common questions
Is this the total number of TikTok advertisers?
No. We detected the TikTok Ads tag on 11,366 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use TikTok?
In our comparison panel, 67% of sites with the Snapchat Ads tag also carry the TikTok Ads tag, against 7.2% of the full panel. Next come Spotify Ads (51%), Pinterest Ads (40%) and Nextdoor Ads (31%).
Which companies use TikTok for advertising?
They include Nestlé, Sanofi, Vale, Banco Bradesco and TP. The table on this page lists more.
How does TikTok compare to other ad platforms?
Within our 134,794-site tag-manager panel, TikTok ranks #5 of 14 major ad platforms by detected sites — ahead of Reddit Ads, ChatGPT Ads (OpenAI), X Ads, The Trade Desk and Pinterest Ads, behind Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads.
What is analytics.tiktok.com?
It serves TikTok pixel — the tag advertisers add so TikTok can measure ad clicks and conversions on their own site. Its presence means a site has set up TikTok Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the TikTok Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "analytics.tiktok.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
Selling to TikTok advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.