Who advertises on Reddit?
A study of 7,536 company websites with the Reddit Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#6 of 14By tag adoption in the comparison panel, ahead of ChatGPT Ads (OpenAI), X Ads and The Trade Desk.
36%of sites with the Nextdoor Ads tag also carry the Reddit Ads tag, compared with 6% across the panel.
- 1,008,359
- company websites analysed
- 7,536
- domains with the Reddit Ads tag
- #6
- of 14 ad platforms same websites for every platform
- 64%
- headquartered in United States
Where Reddit ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Reddit appears on 7,533 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Reddit
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Nextdoor Ads tag are 6.4× as likely to carry the Reddit Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Nextdoor Ads36% · 6.4×
- Spotify Ads35% · 6.3×
- Quora Ads28% · 5.0×
- Snapchat Ads25% · 4.5×
- X Ads24% · 4.4×
- ChatGPT Ads (OpenAI)23% · 4.2×
- The Trade Desk20% · 3.7×
- TikTok Ads20% · 3.6×
- Pinterest Ads18% · 3.2×
- Microsoft Ads17% · 3.0×
- LinkedIn Ads12% · 2.1×
- Meta Ads9.3% · 1.7×
- Google Ads6.0% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Deloitte deloitte.com | Management & Strategy Consulting | 10,001+ | United States |
Crossover crossover.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
Sanofi sanofi.com | Pharmaceuticals | 10,001+ | France |
Novartis novartis.com | Pharmaceuticals | 10,001+ | Switzerland |
Hewlett Packard Enterprise hpe.com | IT Services & Consulting | 10,001+ | United States |
GE Vernova linktree.com | Renewable Energy & Cleantech | 10,001+ | United States |
A.P. Moller - Maersk maersk.com | Freight, Trucking & Logistics | 10,001+ | Denmark |
JLL co.jll | Real Estate (brokerage & services) | 10,001+ | United States |
Porsche AG porsche.click | Automotive & Mobility Manufacturing | 10,001+ | Germany |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
NielsenIQ niq.com | Market Research & Insights | 10,001+ | United States |
TASC Outsourcing tascoutsourcing.com | HR, Staffing & Recruiting | 10,001+ | United Arab Emirates |
Boston Scientific bostonscientific.com | Medical Devices & Diagnostics | 10,001+ | United States |
MIT Technology Review technologyreview.com | Publishing & News | 51–200 | United States |
Snowflake snowflake.com | Data & Analytics | 5,001–10,000 | United States |
Meesho meesho.io | Ecommerce & Online Retail | 1,001–5,000 | India |
lululemon corporate.lululemon.com | Fashion & Apparel | 10,001+ | Canada |
Tieto tieto.com | IT Services & Consulting | 10,001+ | — |
Kforce Inc kfrc.co | IT Services & Consulting | 1,001–5,000 | United States |
Booking.com careers.booking.com | Hotels, Lodging & Travel | 10,001+ | Netherlands |
BTG Pactual l.btgpactual.com | Banking | 10,001+ | Brazil |
Universal Music Group universalmusic.com | Music & Audio | 10,001+ | United States |
talabat talabat.com | Last-Mile & Delivery | 1,001–5,000 | United Arab Emirates |
Micron Technology micron.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
The London School of Economics and Political Science (LSE) lse.ac.uk | Higher Education | 1,001–5,000 | United Kingdom |
SAS sas.com | Data & Analytics | 10,001+ | United States |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
United Nations Population Fund (UNFPA) unfpa.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Mindrift mindrift.ai | AI / ML | 501–1,000 | — |
Duolingo duolingo.com | EdTech & E-Learning | 501–1,000 | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
Docker, Inc docker.com | Developer Tools & Platforms | 501–1,000 | United States |
Thoughtworks thoughtworks.com | IT Services & Consulting | 10,001+ | United States |
Comcast comca.st | Telecom & Connectivity | 10,001+ | United States |
Rockstar Games rockstargames.com | Gaming & Esports | 1,001–5,000 | United States |
The Australian Financial Review afr.com | Publishing & News | 201–500 | Australia |
United States Air Force airforce.com | Aerospace & Defense | 10,001+ | United States |
Sherwin-Williams sherwin-williams.com | Chemicals & Materials | 10,001+ | United States |
Okta okta.com | Cybersecurity | 5,001–10,000 | United States |
Zendesk zdsk.co | SaaS / Cloud | 5,001–10,000 | United States |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →How to check a site for the Reddit Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for www.redditstatic.com. A request to it (or alb.reddit.com) means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for www.redditstatic.com.
Reddit advertisers: common questions
Is this the total number of Reddit advertisers?
No. We detected the Reddit Ads tag on 7,536 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Reddit?
In our comparison panel, 36% of sites with the Nextdoor Ads tag also carry the Reddit Ads tag, against 5.6% of the full panel. Next come Spotify Ads (35%), Quora Ads (28%) and Snapchat Ads (25%).
Which companies use Reddit for advertising?
They include Deloitte, Crossover, Sanofi, Novartis and Hewlett Packard Enterprise. The table on this page lists more.
How does Reddit compare to other ad platforms?
Within our 134,794-site tag-manager panel, Reddit ranks #6 of 14 major ad platforms by detected sites — ahead of ChatGPT Ads (OpenAI), X Ads, The Trade Desk, Pinterest Ads and Snapchat Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is www.redditstatic.com?
It serves Reddit pixel — the tag advertisers add so Reddit can measure ad clicks and conversions on their own site. Its presence means a site has set up Reddit Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Reddit Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "www.redditstatic.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
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