Who advertises on Pinterest?
A study of 5,610 company websites with the Pinterest Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#10 of 14By tag adoption in the comparison panel, ahead of Snapchat Ads, Quora Ads and Spotify Ads.
40%of sites with the Quora Ads tag also carry the Pinterest Ads tag, compared with 3% across the panel.
- 1,008,359
- company websites analysed
- 5,610
- domains with the Pinterest Ads tag
- #10
- of 14 ad platforms same websites for every platform
- 51%
- headquartered in United States
Where Pinterest ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Pinterest appears on 4,626 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Pinterest
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Quora Ads tag are 11.6× as likely to carry the Pinterest Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Quora Ads40% · 11.6×
- Snapchat Ads27% · 7.9×
- TikTok Ads19% · 5.6×
- Nextdoor Ads19% · 5.5×
- Spotify Ads18% · 5.3×
- X Ads15% · 4.4×
- The Trade Desk14% · 4.2×
- ChatGPT Ads (OpenAI)14% · 4.1×
- Reddit Ads11% · 3.2×
- Microsoft Ads11% · 3.2×
- Meta Ads6.4% · 1.9×
- LinkedIn Ads4.6% · 1.3×
- Google Ads3.7% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Vale vale.com | Oil, Gas & Mining | 10,001+ | Brazil |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
C&A Brasil cea.com.br | Retail (physical / general) | 10,001+ | Brazil |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Universal Music Group universalmusic.com | Music & Audio | 10,001+ | United States |
talabat talabat.com | Last-Mile & Delivery | 1,001–5,000 | United Arab Emirates |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
CARE care.org | Nonprofits & NGOs | 5,001–10,000 | United States |
Persona personatalent.com | HR, Staffing & Recruiting | 501–1,000 | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
Nedbank nedbank.co.za | Banking | 10,001+ | South Africa |
Sherwin-Williams sherwin-williams.com | Chemicals & Materials | 10,001+ | United States |
Arla Foods arla.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Denmark |
BALENCIAGA balenciaga.com | Fashion & Apparel | 1,001–5,000 | France |
American Nurses Association nursingworld.org | Civic, Religious & Membership | 201–500 | United States |
U.S. Bank usbank.com | Banking | 10,001+ | United States |
Interior Design Magazine interiordesign.net | Publishing & News | 201–500 | United States |
Revlon revlon.com | Beauty & Personal Care | 1,001–5,000 | United States |
Seara seara.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Bauducco bauducco.com.br | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Brazil |
Otis Elevator Co. otis.com | Passenger Transport & Mobility | 10,001+ | — |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Van Cleef & Arpels vancleefarpels.com | Fashion & Apparel | 1,001–5,000 | France |
Wildlife Conservation Society wcs.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Motorola Mobility (a Lenovo Company) motorola.com | Consumer Electronics | 1,001–5,000 | United States |
Cyrela cyrela.com.br | Real Estate Investment & Development | 5,001–10,000 | Brazil |
Farmácias Pague Menos paguemenos.com.br | Pharmaceuticals | 10,001+ | Brazil |
Licious licious.in | Food & Beverage (CPG / manufacturing) | 1,001–5,000 | India |
Outlier outlier.ai | AI / ML | 10,001+ | United States |
Visual Capitalist t.mtrbio.com | Publishing & News | 11–50 | Canada |
Universal Pictures universalpictures.com | Film, Video & Production | 10,001+ | United States |
Career Group careergroupcompanies.com | HR, Staffing & Recruiting | 51–200 | United States |
WGSN wgsn.com | Market Research & Insights | 501–1,000 | United Kingdom |
Kia México kia.com | Automotive & Mobility Manufacturing | 1,001–5,000 | Mexico |
Sodimac Colombia homecenter.com.co | Retail (physical / general) | 5,001–10,000 | Colombia |
Momentum momentum.co.za | Financial Services (diversified) | 10,001+ | South Africa |
Affirm affirm.com | Lending & Credit | 1,001–5,000 | United States |
Saga Falabella falabella.com.pe | Retail (physical / general) | 5,001–10,000 | Peru |
Cobasi cobasi.com.br | Retail (physical / general) | 5,001–10,000 | Brazil |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →How to check a site for the Pinterest Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for s.pinimg.com. A request to it (or ct.pinterest.com) means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for s.pinimg.com.
Pinterest advertisers: common questions
Is this the total number of Pinterest advertisers?
No. We detected the Pinterest Ads tag on 5,610 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Pinterest?
In our comparison panel, 40% of sites with the Quora Ads tag also carry the Pinterest Ads tag, against 3.4% of the full panel. Next come Snapchat Ads (27%), TikTok Ads (19%) and Nextdoor Ads (19%).
Which companies use Pinterest for advertising?
They include Vale, Starbucks, Inter, C&A Brasil and International Rescue Committee. The table on this page lists more.
How does Pinterest compare to other ad platforms?
Within our 134,794-site tag-manager panel, Pinterest ranks #10 of 14 major ad platforms by detected sites — ahead of Snapchat Ads, Quora Ads, Spotify Ads and Nextdoor Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is s.pinimg.com?
It serves Pinterest tag (core.js) — the tag advertisers add so Pinterest can measure ad clicks and conversions on their own site. Its presence means a site has set up Pinterest Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Pinterest Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "s.pinimg.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
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