Who advertises on Snapchat?
A study of 3,299 company websites with the Snapchat Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#11 of 14By tag adoption in the comparison panel, ahead of Quora Ads, Spotify Ads and Nextdoor Ads.
21%of sites with the Spotify Ads tag also carry the Snapchat Ads tag, compared with 2% across the panel.
- 1,008,359
- company websites analysed
- 3,299
- domains with the Snapchat Ads tag
- #11
- of 14 ad platforms same websites for every platform
- 43%
- headquartered in United States
Where Snapchat ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Snapchat appears on 2,669 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Snapchat
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Spotify Ads tag are 10.7× as likely to carry the Snapchat Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Spotify Ads21% · 10.7×
- TikTok Ads18% · 9.2×
- Pinterest Ads16% · 7.9×
- Quora Ads13% · 6.7×
- The Trade Desk11% · 5.4×
- X Ads10% · 5.1×
- Nextdoor Ads9.9% · 5.0×
- Reddit Ads9.0% · 4.5×
- ChatGPT Ads (OpenAI)5.4% · 2.7×
- Microsoft Ads5.0% · 2.5×
- Meta Ads4.0% · 2.0×
- LinkedIn Ads3.2% · 1.6×
- Google Ads2.2% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Boeing boeing.com | Aerospace & Defense | 10,001+ | United States |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
Sony Pictures Entertainment sonypictures.com | Film, Video & Production | 5,001–10,000 | United States |
Almarai - المراعي almarai.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Saudi Arabia |
etisalat UAE etisalat.ae | Telecom & Connectivity | 10,001+ | United Arab Emirates |
Maaden maaden.com | Oil, Gas & Mining | 5,001–10,000 | Saudi Arabia |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Universal Music Group universalmusic.com | Music & Audio | 10,001+ | United States |
talabat talabat.com | Last-Mile & Delivery | 1,001–5,000 | United Arab Emirates |
Chalhoub Group chalhoubgroup.com | Retail (physical / general) | 10,001+ | United Arab Emirates |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
Kering kering.com | Fashion & Apparel | 10,001+ | France |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
Rockstar Games rockstargames.com | Gaming & Esports | 1,001–5,000 | United States |
United States Air Force airforce.com | Aerospace & Defense | 10,001+ | United States |
Macy's macysjobs.com | Retail (physical / general) | 10,001+ | United States |
Arla Foods arla.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Denmark |
BALENCIAGA balenciaga.com | Fashion & Apparel | 1,001–5,000 | France |
Riyad Bank riyadbank.com | Banking | 5,001–10,000 | Saudi Arabia |
OPPO oppo.com | Consumer Electronics | 10,001+ | China |
Expo 2020 Dubai expo2020dubai.com | Events & Experiences | 501–1,000 | United Arab Emirates |
The University of British Columbia ubc.ca | Higher Education | 10,001+ | Canada |
London Business School london.edu | Higher Education | 501–1,000 | United Kingdom |
Revlon revlon.com | Beauty & Personal Care | 1,001–5,000 | United States |
Michigan State University msu.edu | Higher Education | 10,001+ | United States |
Cleveland Clinic Abu Dhabi clevelandclinicabudhabi.ae | Hospitals & Health Systems | 1,001–5,000 | United Arab Emirates |
Nakheel nakheel.com | Real Estate Investment & Development | 1,001–5,000 | United Arab Emirates |
alinma alinma.com | Banking | 1,001–5,000 | Saudi Arabia |
GEMS Education gemseducation.com | Education Administration Programs | 10,001+ | United Arab Emirates |
University of Central Florida ucf.edu | K-12 & Higher Education | 10,001+ | United States |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Van Cleef & Arpels vancleefarpels.com | Fashion & Apparel | 1,001–5,000 | France |
AD Ports Group adportsgroup.com | Freight, Trucking & Logistics | 1,001–5,000 | United Arab Emirates |
Mediclinic Middle East mediclinic.ae | Hospitals & Health Systems | 5,001–10,000 | United Arab Emirates |
Motorola Mobility (a Lenovo Company) motorola.com | Consumer Electronics | 1,001–5,000 | United States |
ALPLA Group alpla.com | Packaging | 10,001+ | Austria |
Major League Baseball (MLB) mlb.com | Fitness, Sports & Recreation | 1,001–5,000 | United States |
HelloFresh hellofresh.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
Financial Conduct Authority fca.org.uk | Government & Public Sector | 1,001–5,000 | United Kingdom |
du du.ae | Telecom & Connectivity | 1,001–5,000 | United Arab Emirates |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →How to check a site for the Snapchat Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for sc-static.net. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for sc-static.net.
Snapchat advertisers: common questions
Is this the total number of Snapchat advertisers?
No. We detected the Snapchat Ads tag on 3,299 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Snapchat?
In our comparison panel, 21% of sites with the Spotify Ads tag also carry the Snapchat Ads tag, against 2.0% of the full panel. Next come TikTok Ads (18%), Pinterest Ads (16%) and Quora Ads (13%).
Which companies use Snapchat for advertising?
They include Boeing, Starbucks, Sony Pictures Entertainment, Almarai - المراعي and etisalat UAE. The table on this page lists more.
How does Snapchat compare to other ad platforms?
Within our 134,794-site tag-manager panel, Snapchat ranks #11 of 14 major ad platforms by detected sites — ahead of Quora Ads, Spotify Ads and Nextdoor Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is sc-static.net?
It serves Snap pixel — the tag advertisers add so Snapchat can measure ad clicks and conversions on their own site. Its presence means a site has set up Snapchat Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Snapchat Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "sc-static.net". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
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