Advertiser study · headquarters country · Nov 2026

Companies using Google Ads in Italy: 11,735 found

Of the 380,779 companies using Google Ads we found, 11,735 are headquartered in Italy (3.1%). The biggest group sells Industrial Machinery & Equipment (11%). 2.4% have more than 1,000 employees.

By Ayush Pateria, Co-founderRe-scanned monthly · this snapshot 1 Nov 2026 · published 7 November 2026
11,735
companies using Google Ads
3.1%
of all 380,779 Google Ads advertisers
in our data
2.4%
have 1,000+ employees
11%
Industrial Machinery & Equipment

Who they are

Every company in this group, by sector, business model, size. Sector and business-model tags can overlap.

By sector
  • Industrial Machinery & Equipment1,253 · 11%
  • Diversified / Other Manufacturing816 · 7.1%
  • Management & Strategy Consulting777 · 6.8%
  • IT Services & Consulting745 · 6.5%
  • Events & Experiences691 · 6%
  • Hotels, Lodging & Travel685 · 6%
  • Advertising & Media Agencies657 · 5.7%
  • Food & Beverage (CPG / manufacturing)629 · 5.5%
By business model
  • B2B2,655 · 57%
  • Agency / Services1,616 · 35%
  • Manufacturer1,144 · 25%
  • B2C1,057 · 23%
  • Enterprise / Sales-led689 · 15%
  • SaaS646 · 14%
By company size (employees)
  • 1118 · 1%
  • 2–103,057 · 26%
  • 11–505,096 · 44%
  • 51–2002,324 · 20%
  • 201–500605 · 5.2%
  • 501–1,000229 · 2%
  • 1,001–5,000222 · 1.9%
  • 5,001–10,00033 · <1%
  • 10,001+30 · <1%

Companies using Google Ads in Italy

20 of the 11,735, ordered by LinkedIn following. Inclusion means a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQSeen in
Gucci
careers.gucci.com
Fashion & Apparel10,001+ItalyTag manager
World Food Programme
wfp.org
Nonprofits & NGOs10,001+ItalyTag manager
Eni
eni.com
Oil, Gas & Mining10,001+ItalyTag manager
Pirelli
pirelli.com
Automotive & Mobility Manufacturing10,001+ItalyLive on site
UMANA SPA
umana.it
HR, Staffing & Recruiting1,001–5,000ItalyTag manager
Forbes Italia
forbes.it
Publishing & News51–200ItalyTag manager
Cerco Lavoro CercoLavoro.com
cercolavoro.com
HR, Staffing & Recruiting11–50ItalyTag manager
Trenitalia
trenitalia.com
Passenger Transport & Mobility10,001+ItalyLive on site
MENARINI Group
menarini.com
Pharmaceuticals10,001+ItalyTag manager
ManpowerGroup Italia
manpowergroup.it
HR, Staffing & Recruiting1,001–5,000ItalyTag manager
Reply
reply.com
IT Services & Consulting10,001+ItalyTag manager
Synergie Italia
synergie-italia.it
HR, Staffing & Recruiting501–1,000ItalyTag manager
Joinrs
joinrs.com
HR, Staffing & Recruiting11–50ItalyTag manager
Brembo
brembo.com
Automotive & Mobility Manufacturing10,001+ItalyTag manager
Milano Finanza
milanofinanza.it
Publishing & News201–500ItalyTag manager
PQE Group
www2.pqegroup.com
IT Services & Consulting1,001–5,000ItalyTag manager
Will Media
willmedia.it
Internet Media & Social Platforms11–50ItalyTag manager
In Job
injob.com
HR, Staffing & Recruiting1,001–5,000ItalyTag manager
Comau
comau.com
Industrial Automation & Robotics1,001–5,000ItalyTag manager
Istituto Europeo di Design
ied.edu
K-12 & Higher Education501–1,000ItalyTag manager
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Companies using Google Ads in Italy: common questions

How many companies in Italy use Google Ads?

11,735, as of 7 November 2026 — 3.1% of the 380,779 companies we found carrying the Google Ads tag. This counts companies we can tie to a company profile, so it is a floor, not a market total.

Which companies in Italy advertise on Google?

They include Gucci, World Food Programme, Eni, Pirelli and UMANA SPA. The table on this page shows 20; the full list has all 11,735.

What do these Google Ads advertisers sell?

Industrial Machinery & Equipment (1,253 companies), Diversified / Other Manufacturing (816) and Management & Strategy Consulting (777) are the largest sectors among the 11,459 we could classify.

How big are they?

2.4% have more than 1,000 employees; the most common size band is 11–50 employees.

How do you know a company runs Google Ads?

We find the Google Ads tag in the company's tag-manager container (attributed to the container's owner) or live on its pages, then match the domain to its company profile. A tag means measurement is set up, not that a campaign is running today. Full method on the Google Ads study page.

Sell to the 11,735 companies running Google Ads in Italy

Each one has a marketing team that buys media and measures it. RocketSDR finds the right person at every company on this list and writes the outreach.

More companies using Google Ads

By headquarters country
By sector
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The full Google Ads study →