Advertiser study · Connected TV · Nov 2026

Who advertises on MNTN?

A study of 850 company websites with the MNTN tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#3 of 4Among connected TV platforms, ahead of Roku Ads.

Where adoption concentrates

8%of sites with the Vibe tag also carry the MNTN tag, compared with 0% across the panel.

1,008,359
company websites analysed
850
domains with the MNTN tag
#3
of 4 connected TV platforms
same websites for every platform
93%
headquartered in United States

Where MNTN ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. MNTN appears on 609 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • MNTN0.5%
  • Nextdoor Ads0.4%
Connected TV
  • TVSquared0.6%
  • Vibe0.5%
  • MNTN0.5%
  • Roku Ads0.2%

Who advertises on MNTN

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Events & Experiences62 · 8.8%
  • SaaS / Cloud47 · 6.7%
  • Nonprofits & NGOs46 · 6.5%
  • Enterprise Software45 · 6.4%
  • D2C / Consumer Brands43 · 6.1%
  • IT Services & Consulting38 · 5.4%
  • Arts, Culture & Live Entertainment36 · 5.1%
  • Fashion & Apparel36 · 5.1%
  • Food & Beverage (CPG / manufacturing)35 · 5%
  • Fitness, Sports & Recreation35 · 5%
By business model
  • B2B277 · 48%
  • B2C196 · 34%
  • SaaS118 · 21%
  • Agency / Services111 · 19%
  • D2C89 · 16%
  • Manufacturer78 · 14%
  • Enterprise / Sales-led73 · 13%
  • Ecommerce57 · 9.9%
By company size (employees)
  • 12 · <1%
  • 2–1054 · 7.1%
  • 11–50216 · 28%
  • 51–200234 · 31%
  • 201–500101 · 13%
  • 501–1,00070 · 9.2%
  • 1,001–5,00064 · 8.4%
  • 5,001–10,00010 · 1.3%
  • 10,001+9 · 1.2%
By headquarters country
  • United States661 · 93%
  • United Kingdom12 · 1.7%
  • Canada10 · 1.4%
  • United Arab Emirates6 · <1%
  • France4 · <1%
  • Spain2 · <1%
  • India2 · <1%
  • Italy2 · <1%
  • Netherlands1 · <1%
  • Mongolia1 · <1%

Which advertising audiences overlap most?

Sites with the Vibe tag are 17.5× as likely to carry the MNTN tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.5%)
  • Vibe7.9% · 17.5×
  • Spotify Ads6.1% · 13.6×
  • Nextdoor Ads5.6% · 12.4×
  • TVSquared4.7% · 10.4×
  • Reddit Ads2.6% · 5.8×
  • Roku Ads2.5% · 5.5×
  • The Trade Desk2.5% · 5.5×
  • TikTok Ads2.0% · 4.5×
  • ChatGPT Ads (OpenAI)1.9% · 4.3×
  • Snapchat Ads1.9% · 4.2×
  • Microsoft Ads1.4% · 3.1×
  • X Ads1.3% · 2.9×
  • Pinterest Ads1.3% · 2.8×
  • Quora Ads1.0% · 2.3×
  • Meta Ads0.8% · 1.7×
  • LinkedIn Ads0.7% · 1.5×
  • Google Ads0.5% · 1.1×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Korn Ferry
kornferry.com
Management & Strategy Consulting10,001+United States
Arm
arm.com
Hardware, Semiconductors & IoT5,001–10,000United Kingdom
PPD
ppd.com
Pharmaceuticals10,001+United States
Fever
feverup.com
Events & Experiences1,001–5,000Spain
American Express Global Business Travel
go.amexgbt.com
Hotels, Lodging & Travel10,001+United States
Oxfam International
oxfam.org
Nonprofits & NGOs51–200Kenya
Duke Energy Corporation
duke-energy.com
Utilities & Power10,001+United States
Franklin Templeton
franklinresources.com
Asset & Wealth Management5,001–10,000United States
iHire
ihire.com
HR, Staffing & Recruiting51–200United States
Ocean Conservancy
oceanconservancy.org
Nonprofits & NGOs51–200United States
International Medical Corps
internationalmedicalcorps.org
Nonprofits & NGOs5,001–10,000United States
Maven Clinic
mavenclinic.com
Digital Health & Telehealth201–500United States
ConnectWise
connectwise.com
SaaS / Cloud1,001–5,000United States
Smartsheet
smartsheet.com
Enterprise Software1,001–5,000United States
Samaritan's Purse
samaritanspurse.org
Nonprofits & NGOs1,001–5,000United States
Wrike
wrike.com
Enterprise Software1,001–5,000United States
OutSystems
outsystems.com
Enterprise Software1,001–5,000United States
James Madison University
jmu.edu
K-12 & Higher Education1,001–5,000United States
Shield AI
shield.ai
Aerospace & Defense1,001–5,000United States
Northern Arizona University
nau.edu
K-12 & Higher Education1,001–5,000United States
EXPRESS
express.com
Fashion & Apparel5,001–10,000United States
American Public Health Association
apha.org
Public Health51–200United States
Rice University
rice.edu
Higher Education1,001–5,000United States
Tim Tebow Foundation
timtebowfoundation.org
Nonprofits & NGOs51–200United States
Illumio
illumio.com
Cybersecurity501–1,000United States
Sol de Janeiro
soldejaneiro.com
Beauty & Personal Care201–500United States
AVI-SPL
avispl.com
IT Services & Consulting5,001–10,000United States
MNTN
mountain.com
Performance / Growth / Adtech201–500United States
Action Against Hunger USA
actionagainsthunger.org
Nonprofits & NGOs1,001–5,000United States
Salesloft
salesloft.com
SaaS / Cloud501–1,000United States
Hofstra University
hofstra.edu
Higher Education1,001–5,000United States
Boys & Girls Clubs of America
bgca.org
Nonprofits & NGOs501–1,000United States
FARO INSIGHT
faro.com
Hardware, Semiconductors & IoT1,001–5,000United States
Planned Parenthood Federation of America
plannedparenthood.org
Medical Practices & Clinics501–1,000United States
ButterflyMX
butterflymx.com
Property Management & Leasing201–500United States
Flock
flocksafety.com
Government & Public Sector1,001–5,000United States
Lattice
lattice.com
HR, Staffing & Recruiting501–1,000United States
HIAS
hias.org
Nonprofits & NGOs1,001–5,000United States
Velvet Caviar
velvetcaviar.com
Fashion & Apparel11–50United States
Cyera
cyera.com
Cybersecurity1,001–5,000United States
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MNTN advertisers: common questions

Is this the total number of MNTN advertisers?

No. We detected the MNTN tag on 850 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use MNTN?

In our comparison panel, 8% of sites with the Vibe tag also carry the MNTN tag, against 0.5% of the full panel. Next come Spotify Ads (6%), Nextdoor Ads (6%) and TVSquared (5%).

Which companies use MNTN for advertising?

They include Korn Ferry, Arm, PPD, Fever and American Express Global Business Travel. The table on this page lists more.

How does MNTN compare to other ad platforms?

Within our 134,794-site tag-manager panel, MNTN ranks #3 of 4 connected TV platforms by detected sites — ahead of Roku Ads, behind TVSquared and Vibe.

More advertiser studies

Put the research to work

Selling to MNTN advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.