Advertiser study · Connected TV · Nov 2026

Who advertises on Vibe?

A study of 847 company websites with the Vibe tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#2 of 4Among connected TV platforms, ahead of MNTN and Roku Ads.

Where adoption concentrates

8%of sites with the MNTN tag also carry the Vibe tag, compared with 0% across the panel.

1,008,359
company websites analysed
847
domains with the Vibe tag
#2
of 4 connected TV platforms
same websites for every platform
98%
headquartered in United States

Where Vibe ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Vibe appears on 633 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Vibe0.5%
  • Nextdoor Ads0.4%
Connected TV
  • TVSquared0.6%
  • Vibe0.5%
  • MNTN0.5%
  • Roku Ads0.2%

Who advertises on Vibe

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • AI / ML55 · 8.2%
  • Construction & Contracting49 · 7.3%
  • SaaS / Cloud44 · 6.5%
  • Facilities & Building Services41 · 6.1%
  • Medical Practices & Clinics40 · 5.9%
  • Advertising & Media Agencies34 · 5%
  • Enterprise Software33 · 4.9%
  • Nonprofits & NGOs32 · 4.7%
  • Wellness, Fitness & Alternative31 · 4.6%
  • Events & Experiences31 · 4.6%
By business model
  • B2B225 · 48%
  • Agency / Services149 · 32%
  • B2C125 · 27%
  • SaaS109 · 23%
  • Enterprise / Sales-led77 · 16%
  • Manufacturer67 · 14%
  • AI-native40 · 8.5%
  • Distributor / Wholesale34 · 7.3%
By company size (employees)
  • 16 · <1%
  • 2–10116 · 15%
  • 11–50280 · 36%
  • 51–200230 · 29%
  • 201–50083 · 11%
  • 501–1,00038 · 4.8%
  • 1,001–5,00023 · 2.9%
  • 5,001–10,0002 · <1%
  • 10,001+6 · <1%
By headquarters country
  • United States690 · 98%
  • Canada4 · <1%
  • Puerto Rico2 · <1%
  • United Kingdom2 · <1%
  • Uzbekistan1 · <1%
  • Australia1 · <1%
  • Finland1 · <1%
  • United Arab Emirates1 · <1%
  • France1 · <1%
  • Italy1 · <1%

Which advertising audiences overlap most?

Sites with the MNTN tag are 17.5× as likely to carry the Vibe tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.5%)
  • MNTN8.2% · 17.5×
  • Nextdoor Ads5.2% · 11.2×
  • TVSquared3.9% · 8.3×
  • Spotify Ads3.9% · 8.2×
  • Roku Ads2.5% · 5.3×
  • Reddit Ads2.0% · 4.2×
  • ChatGPT Ads (OpenAI)1.6% · 3.5×
  • TikTok Ads1.6% · 3.5×
  • The Trade Desk1.4% · 3.0×
  • Snapchat Ads1.4% · 3.0×
  • Pinterest Ads1.4% · 2.9×
  • Quora Ads1.2% · 2.6×
  • X Ads1.1% · 2.4×
  • Microsoft Ads1.0% · 2.2×
  • Meta Ads0.8% · 1.6×
  • LinkedIn Ads0.5% · 1.2×
  • Google Ads0.5% · 1.1×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Micron Technology
micron.com
Hardware, Semiconductors & IoT10,001+United States
Miami Dade College
mdc.edu
K-12 & Higher Education5,001–10,000United States
Nextiva
nextiva.com
SaaS / Cloud1,001–5,000United States
Runway
runway.com
AI / ML201–500United States
Acumatica
acumatica.com
Enterprise Software501–1,000United States
Veterans of Foreign Wars (VFW)
vfw.org
Civic, Religious & Membership10,001+United States
City of Los Angeles
linkpages.pro
Government & Public Sector10,001+United States
Cresta
cresta.com
AI / ML501–1,000United States
A Place for Mom
aplaceformom.com
Home & Elder Care501–1,000United States
Wispr Flow
wisprflow.ai
AI / ML51–200United States
M/I Homes, Inc.
mihomes.com
Construction & Contracting1,001–5,000United States
CFP Board
cfp.net
Civic, Religious & Membership51–200United States
Upside
upside.com
Performance / Growth / Adtech201–500United States
fetchr
fetchr.us
Last-Mile & Delivery1,001–5,000United Arab Emirates
Turning Point USA
tpusa.com
Nonprofits & NGOs201–500United States
IPG
itape.com
Packaging1,001–5,000United States
onXmaps, Inc.
onxmaps.com
Software Development (custom / web / mobile)201–500United States
Color
color.com
Digital Health & Telehealth201–500United States
Leupold + Stevens, Inc.
leupold.com
Diversified / Other Manufacturing501–1,000United States
Rillet
rillet.com
Accounting & Tax201–500United States
John Carroll University
jcu.edu
K-12 & Higher Education501–1,000United States
Pie Insurance
pieinsurance.com
Insurance & Insurtech201–500United States
Second Front
secondfront.com
Cybersecurity51–200United States
Lumafield
lumafield.com
Hardware, Semiconductors & IoT51–200United States
Modula
modula.com
Industrial Automation & Robotics501–1,000Italy
Hooters of America
hooters.com
Restaurants & Food Service10,001+United States
Aras Corporation
aras.com
Enterprise Software501–1,000United States
Rocky Mountain Elk Foundation
rmef.org
Nonprofits & NGOs51–200United States
Iru
iru.com
Cybersecurity201–500—
The Boldt Company
boldt.com
Construction & Contracting1,001–5,000United States
ABA Centers of America
abacenters.com
Mental & Behavioral Health501–1,000United States
Vasion
vasion.com
SaaS / Cloud201–500United States
Realty ONE Group
realtyonegroup.com
Real Estate (brokerage & services)10,001+United States
HockeyStack
hockeystack.com
Performance / Growth / Adtech51–200United States
Athelas
athelas.com
Digital Health & Telehealth201–500United States
Félix
felixpago.com
Payments & Fintech51–200United States
BRINC Drones
brincdrones.com
Aerospace & Defense201–500United States
BluSky Restoration Contractors
goblusky.com
Construction & Contracting1,001–5,000United States
Logos
logos.com
Civic, Religious & Membership201–500United States
Rawlings Sporting Goods
rawlings.com
Fitness, Sports & Recreation501–1,000—
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Vibe advertisers: common questions

Is this the total number of Vibe advertisers?

No. We detected the Vibe tag on 847 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Vibe?

In our comparison panel, 8% of sites with the MNTN tag also carry the Vibe tag, against 0.5% of the full panel. Next come Nextdoor Ads (5%), TVSquared (4%) and Spotify Ads (4%).

Which companies use Vibe for advertising?

They include Micron Technology, Miami Dade College, Nextiva, Runway and Acumatica. The table on this page lists more.

How does Vibe compare to other ad platforms?

Within our 134,794-site tag-manager panel, Vibe ranks #2 of 4 connected TV platforms by detected sites — ahead of MNTN and Roku Ads, behind TVSquared.

More advertiser studies

Put the research to work

Selling to Vibe advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.