Advertiser study · Connected TV · Nov 2026

Who advertises on TVSquared?

A study of 1,246 company websites with the TVSquared tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#1 of 4Among connected TV platforms, ahead of Vibe, MNTN and Roku Ads.

Where adoption concentrates

9%of sites with the Nextdoor Ads tag also carry the TVSquared tag, compared with 1% across the panel.

1,008,359
company websites analysed
1,246
domains with the TVSquared tag
#1
of 4 connected TV platforms
same websites for every platform
91%
headquartered in United States

Where TVSquared ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. TVSquared appears on 744 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • TVSquared0.6%
  • Nextdoor Ads0.4%
Connected TV
  • TVSquared0.6%
  • Vibe0.5%
  • MNTN0.5%
  • Roku Ads0.2%

Who advertises on TVSquared

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Nonprofits & NGOs68 · 6.8%
  • Construction & Contracting57 · 5.7%
  • Facilities & Building Services53 · 5.3%
  • Retail (physical / general)53 · 5.3%
  • Social & Family Services52 · 5.2%
  • Lending & Credit52 · 5.2%
  • Events & Experiences51 · 5.1%
  • Medical Practices & Clinics50 · 5%
  • Hotels, Lodging & Travel47 · 4.7%
  • Building Materials46 · 4.6%
By business model
  • B2C315 · 43%
  • B2B299 · 41%
  • Agency / Services207 · 28%
  • Enterprise / Sales-led101 · 14%
  • Manufacturer89 · 12%
  • SaaS79 · 11%
  • D2C58 · 7.9%
  • Distributor / Wholesale50 · 6.8%
By company size (employees)
  • 11 · <1%
  • 2–1072 · 6.2%
  • 11–50270 · 23%
  • 51–200337 · 29%
  • 201–500178 · 15%
  • 501–1,000103 · 8.9%
  • 1,001–5,000156 · 13%
  • 5,001–10,00023 · 2%
  • 10,001+16 · 1.4%
By headquarters country
  • United States953 · 91%
  • United Kingdom55 · 5.3%
  • Germany8 · <1%
  • Canada7 · <1%
  • Australia4 · <1%
  • Ireland3 · <1%
  • Czechia2 · <1%
  • Switzerland2 · <1%
  • Mexico2 · <1%
  • Finland1 · <1%

Which advertising audiences overlap most?

Sites with the Nextdoor Ads tag are 16.1× as likely to carry the TVSquared tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.6%)
  • Nextdoor Ads8.9% · 16.1×
  • Roku Ads8.1% · 14.7×
  • MNTN5.7% · 10.4×
  • Spotify Ads5.1% · 9.2×
  • Vibe4.6% · 8.3×
  • The Trade Desk4.4% · 8.0×
  • Snapchat Ads3.7% · 6.8×
  • Pinterest Ads2.4% · 4.3×
  • TikTok Ads2.3% · 4.1×
  • Reddit Ads1.9% · 3.4×
  • Microsoft Ads1.4% · 2.5×
  • ChatGPT Ads (OpenAI)1.3% · 2.4×
  • X Ads1.1% · 2.0×
  • Meta Ads1.0% · 1.8×
  • Google Ads0.6% · 1.0×
  • Quora Ads0.5% · 1.0×
  • LinkedIn Ads0.5% · 1.0×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
talabat
talabat.com
Last-Mile & Delivery1,001–5,000United Arab Emirates
Avery Dennison
averydennison.com
Packaging10,001+United States
HelloFresh
hellofresh.com
Food & Beverage (CPG / manufacturing)10,001+Germany
SentinelOne
sentinelone.com
Cybersecurity1,001–5,000United States
Franklin Templeton
franklinresources.com
Asset & Wealth Management5,001–10,000United States
Carnegie Mellon University
cmu.edu
K-12 & Higher Education5,001–10,000United States
The University of Texas at Arlington
uta.edu
K-12 & Higher Education1,001–5,000United States
Allica Bank
allica.bank
Banking501–1,000United Kingdom
Syracuse University
syracuse.edu
K-12 & Higher Education1,001–5,000United States
Hill's Pet Nutrition
hillspet.com
Food & Beverage (CPG / manufacturing)1,001–5,000United States
Miami Dade College
mdc.edu
K-12 & Higher Education5,001–10,000United States
Sonos, Inc.
sonos.com
Consumer Electronics1,001–5,000United States
CooperVision
coopervision.com
Medical Devices & Diagnostics5,001–10,000United States
Scout Motors Inc.
scoutmotors.com
Automotive & Mobility Manufacturing1,001–5,000United States
Taboola
taboola.com
Performance / Growth / Adtech1,001–5,000United States
Generac
generac.com
Electrical & Electronics Manufacturing5,001–10,000United States
Shield AI
shield.ai
Aerospace & Defense1,001–5,000United States
Klaviyo
klaviyo.com
Performance / Growth / Adtech1,001–5,000United States
Randstad UK
randstad.co.uk
HR, Staffing & Recruiting1,001–5,000United Kingdom
Old Dominion University
odu.edu
K-12 & Higher Education1,001–5,000United States
The University of Akron
uakron.edu
K-12 & Higher Education1,001–5,000United States
American Diabetes Association
diabetes.org
Nonprofits & NGOs201–500United States
Sam Houston State University
shsu.edu
K-12 & Higher Education5,001–10,000United States
Persimmon Homes
persimmonhomes.com
Construction & Contracting1,001–5,000United Kingdom
Ariat International
ariat.com
Fashion & Apparel1,001–5,000United States
Valvoline Inc.
vioc.com
Automotive & Mobility Manufacturing10,001+United States
AmTrust Financial Services, Inc.
amtrustfinancial.com
Insurance & Insurtech5,001–10,000United States
Help at Home
helpathome.com
Home & Elder Care10,001+United States
Bright Horizons
brighthorizons.com
Childcare & Family10,001+United States
G Adventures
gadventures.com
Hotels, Lodging & Travel1,001–5,000Canada
TriNet
trinet.com
HR, Staffing & Recruiting1,001–5,000United States
College of DuPage
cod.edu
Higher Education1,001–5,000United States
Feeding America
feedingamerica.org
Nonprofits & NGOs201–500United States
Shelter
shelter.org.uk
Nonprofits & NGOs1,001–5,000United Kingdom
DTE Energy
dteenergy.com
Utilities & Power10,001+United States
Rovio Entertainment
rovio.com
Gaming & Esports501–1,000Finland
Graybar
graybar.com
Electrical & Electronics Manufacturing5,001–10,000United States
Western Illinois University
wiu.edu
K-12 & Higher Education1,001–5,000United States
Coca-Cola Consolidated
cokeconsolidated.com
Food & Beverage (CPG / manufacturing)10,001+United States
CareFirst BlueCross BlueShield
carefirst.com
Insurance & Insurtech5,001–10,000United States
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TVSquared advertisers: common questions

Is this the total number of TVSquared advertisers?

No. We detected the TVSquared tag on 1,246 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use TVSquared?

In our comparison panel, 9% of sites with the Nextdoor Ads tag also carry the TVSquared tag, against 0.6% of the full panel. Next come Roku Ads (8%), MNTN (6%) and Spotify Ads (5%).

Which companies use TVSquared for advertising?

They include talabat, Avery Dennison, HelloFresh, SentinelOne and Franklin Templeton. The table on this page lists more.

How does TVSquared compare to other ad platforms?

Within our 134,794-site tag-manager panel, TVSquared ranks #1 of 4 connected TV platforms by detected sites — ahead of Vibe, MNTN and Roku Ads.

More advertiser studies

Put the research to work

Selling to TVSquared advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.