Advertiser study · Audio · Nov 2026

Who advertises on AdSwizz?

A study of 383 company websites with the AdSwizz tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#15 of 15By tag adoption in the comparison panel, behind Quora Ads, Spotify Ads and Nextdoor Ads.

Where adoption concentrates

6%of sites with the Spotify Ads tag also carry the AdSwizz tag, compared with 0% across the panel.

1,008,359
company websites analysed
383
domains with the AdSwizz tag
#15
of 15 ad platforms
same websites for every platform
68%
headquartered in United States

Where AdSwizz ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. AdSwizz appears on 321 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Nextdoor Ads0.4%
  • AdSwizz0.2%

Who advertises on AdSwizz

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Events & Experiences43 · 14%
  • Arts, Culture & Live Entertainment38 · 12%
  • Fitness, Sports & Recreation23 · 7.4%
  • Hotels, Lodging & Travel20 · 6.4%
  • K-12 & Higher Education20 · 6.4%
  • Music & Audio16 · 5.1%
  • Financial Services (diversified)16 · 5.1%
  • Lending & Credit15 · 4.8%
  • SaaS / Cloud15 · 4.8%
  • Nonprofits & NGOs15 · 4.8%
By business model
  • B2B105 · 48%
  • B2C102 · 46%
  • Agency / Services44 · 20%
  • SaaS29 · 13%
  • Enterprise / Sales-led22 · 10%
  • Manufacturer21 · 9.5%
  • Distributor / Wholesale16 · 7.2%
  • Subscription15 · 6.8%
By company size (employees)
  • 11 · <1%
  • 2–1029 · 8.3%
  • 11–5074 · 21%
  • 51–20089 · 25%
  • 201–50048 · 14%
  • 501–1,00041 · 12%
  • 1,001–5,00057 · 16%
  • 5,001–10,0004 · 1.1%
  • 10,001+8 · 2.3%
By headquarters country
  • United States216 · 68%
  • United Kingdom37 · 12%
  • Australia24 · 7.5%
  • Canada16 · 5%
  • United Arab Emirates7 · 2.2%
  • Spain5 · 1.6%
  • France3 · <1%
  • Sweden2 · <1%
  • New Zealand2 · <1%
  • Austria1 · <1%

Which advertising audiences overlap most?

Sites with the Spotify Ads tag are 27.1× as likely to carry the AdSwizz tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.2%)
  • Spotify Ads6.4% · 27.1×
  • Snapchat Ads2.3% · 9.8×
  • The Trade Desk2.0% · 8.5×
  • Nextdoor Ads2.0% · 8.4×
  • Reddit Ads1.3% · 5.4×
  • TikTok Ads1.3% · 5.3×
  • Pinterest Ads1.0% · 4.0×
  • ChatGPT Ads (OpenAI)0.8% · 3.4×
  • X Ads0.7% · 3.1×
  • Microsoft Ads0.7% · 2.9×
  • Quora Ads0.5% · 2.3×
  • Meta Ads0.5% · 1.9×
  • LinkedIn Ads0.4% · 1.6×
  • Google Ads0.3% · 1.1×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
McCormick & Company
mccormickcorporation.com
Food & Beverage (CPG / manufacturing)10,001+United States
Miro
miro.com
Productivity & Collaboration Tools1,001–5,000United States
Maximus
maximus.com
Government & Public Sector10,001+United States
Northumbria University
northumbria.ac.uk
Higher Education1,001–5,000United Kingdom
Southern Company
southerncompany.com
Utilities & Power10,001+United States
InVision
invisionapp.com
Productivity & Collaboration Tools501–1,000United States
Alzheimer's Society
alzheimers.org.uk
Nonprofits & NGOs1,001–5,000United Kingdom
Nuffield Health
nuffieldhealth.com
Hospitals & Health Systems10,001+United Kingdom
Boise State University
boisestate.edu
Higher Education1,001–5,000United States
Ultimate Fighting Championship
ufc.com
Arts, Culture & Live Entertainment201–500—
Rensselaer Polytechnic Institute
rpi.edu
K-12 & Higher Education1,001–5,000United States
Valvoline Global Operations
valvolineglobal.com
Automotive & Mobility Manufacturing1,001–5,000United States
University of Northampton
northampton.ac.uk
K-12 & Higher Education1,001–5,000United Kingdom
CLEAR
clearme.com
Cybersecurity1,001–5,000United States
Aston Villa Football Club
avfc.co.uk
Fitness, Sports & Recreation201–500United Kingdom
Montgomery College
montgomerycollege.edu
Higher Education1,001–5,000United States
Swiss International Scientific School in Dubai
sisd.ae
K-12 & Higher Education201–500United Arab Emirates
ICSC
icsc.com
Real Estate Investment & Development51–200United States
University of Chester
chester.ac.uk
Higher Education1,001–5,000United Kingdom
OSEA Malibu
oseamalibu.com
Beauty & Personal Care51–200United States
Kwantlen Polytechnic University
kpu.ca
Higher Education1,001–5,000Canada
ChenMed
chenmed.com
Medical Practices & Clinics1,001–5,000United States
fetchr
fetchr.us
Last-Mile & Delivery1,001–5,000United Arab Emirates
NEINOR HOMES
neinorhomes.com
Real Estate Investment & Development201–500Spain
Radio City India
radiocity.in
Broadcasting & Streaming501–1,000India
Malwarebytes
malwarebytes.com
Cybersecurity501–1,000United States
Focus on the Family
focusonthefamily.com
Civic, Religious & Membership501–1,000United States
School of the Art Institute of Chicago
saic.edu
K-12 & Higher Education1,001–5,000United States
CDI College
cdicollege.ca
Training, Coaching & Vocational501–1,000Canada
Kiwa
kiwa.com
Engineering & Technical Services10,001+Netherlands
Fort Hays State University
fhsu.edu
K-12 & Higher Education501–1,000United States
Frazier & Deeter
frazierdeeter.com
Accounting & Tax1,001–5,000United States
Halfords
halfords.com
Retail (physical / general)10,001+United Kingdom
Moneris
moneris.com
Payments & Fintech1,001–5,000Canada
WWT
wwt.org.uk
Nonprofits & NGOs201–500United Kingdom
TFE Hotels
tfehotels.com
Hotels, Lodging & Travel1,001–5,000Australia
Vauxhall Motors Ltd
vauxhall.co.uk
Automotive & Mobility Manufacturing1,001–5,000United Kingdom
KQED
kqed.org
Broadcasting & Streaming201–500United States
Entravision Digital - Global Advertising powered by Technology
entravision.com
Advertising & Media Agencies1,001–5,000Spain
AMN Healthcare Leadership Solutions
amnhealthcare.com
HR, Staffing & Recruiting201–500United States
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AdSwizz advertisers: common questions

Is this the total number of AdSwizz advertisers?

No. We detected the AdSwizz tag on 383 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use AdSwizz?

In our comparison panel, 6% of sites with the Spotify Ads tag also carry the AdSwizz tag, against 0.2% of the full panel. Next come Snapchat Ads (2%), The Trade Desk (2%) and Nextdoor Ads (2%).

Which companies use AdSwizz for advertising?

They include McCormick & Company, Miro, Maximus, Northumbria University and Southern Company. The table on this page lists more.

How does AdSwizz compare to other ad platforms?

Within our 134,794-site tag-manager panel, AdSwizz ranks #15 of 15 major ad platforms by detected sites, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.

More advertiser studies

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