Who advertises with The Trade Desk?
A study of 5,563 company websites with The Trade Desk’s tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#2 of 19Among DSP and programmatic platforms, ahead of StackAdapt, AdRoll and Simpli.fi.
55%of sites with the Amazon DSP tag also carry The Trade Desk’s tag, compared with 4% across the panel.
- 1,008,359
- company websites analysed
- 5,563
- domains with The Trade Desk’s tag
- #2
- of 19 DSP and programmatic platforms same websites for every platform
- 84%
- headquartered in United States
Where The Trade Desk ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. The Trade Desk appears on 5,278 of these sites. Snapshot: 1 Nov 2026.
Who advertises with The Trade Desk
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Amazon DSP tag are 14.0× as likely to carry The Trade Desk’s tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Amazon DSP55% · 14.0×
- Yahoo DSP50% · 12.7×
- Beeswax43% · 11.0×
- Basis43% · 10.9×
- MediaMath38% · 9.8×
- Viant38% · 9.6×
- GroundTruth33% · 8.5×
- Nextdoor Ads31% · 8.0×
- Xandr Invest31% · 7.9×
- Simpli.fi30% · 7.6×
- Quantcast27% · 6.8×
- Spotify Ads25% · 6.5×
- Google DV36025% · 6.4×
- Snapchat Ads21% · 5.4×
- AppLovin Axon19% · 4.8×
- StackAdapt19% · 4.8×
- Pinterest Ads16% · 4.2×
- Reddit Ads14% · 3.7×
- TikTok Ads14% · 3.6×
- AdRoll13% · 3.3×
- Criteo11% · 2.7×
- RTB House9.5% · 2.4×
- Microsoft Ads9.2% · 2.3×
- Feathr9.1% · 2.3×
- X Ads8.8% · 2.3×
- Meta Ads7.0% · 1.8×
- ChatGPT Ads (OpenAI)6.2% · 1.6×
- Adform5.5% · 1.4×
- Quora Ads5.2% · 1.3×
- LinkedIn Ads5.0% · 1.3×
- Google Ads4.1% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Deloitte deloitte.com | Management & Strategy Consulting | 10,001+ | United States |
Lockheed Martin lockheedmartin.com | Aerospace & Defense | 10,001+ | United States |
Starbucks starbucks.com | Restaurants & Food Service | 10,001+ | United States |
GE HealthCare gehealthcare.com | Medical Devices & Diagnostics | 10,001+ | United States |
A.P. Moller - Maersk maersk.com | Freight, Trucking & Logistics | 10,001+ | Denmark |
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
World Food Programme wfp.org | Nonprofits & NGOs | 10,001+ | Italy |
CGI cgi.com | IT Services & Consulting | 10,001+ | Canada |
Sony Pictures Entertainment sonypictures.com | Film, Video & Production | 5,001–10,000 | United States |
Diageo diageo.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United Kingdom |
Teva Pharmaceuticals tevapharm.com | Pharmaceuticals | 10,001+ | Israel |
Vaco by Highspring vaco.com | HR, Staffing & Recruiting | 5,001–10,000 | United States |
Chubb chubb.com | Insurance & Insurtech | 10,001+ | — |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
SHRM shrm.org | Civic, Religious & Membership | 201–500 | United States |
AB InBev ab-inbev.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Belgium |
Genentech gene.com | Biotech & Life Sciences | 10,001+ | United States |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
United Nations Population Fund (UNFPA) unfpa.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
United States Air Force airforce.com | Aerospace & Defense | 10,001+ | United States |
Sherwin-Williams sherwin-williams.com | Chemicals & Materials | 10,001+ | United States |
Discovery Limited discovery.co.za | Insurance & Insurtech | 5,001–10,000 | South Africa |
BALENCIAGA balenciaga.com | Fashion & Apparel | 1,001–5,000 | France |
OPPO oppo.com | Consumer Electronics | 10,001+ | China |
Greenpeace greenpeace.org | Nonprofits & NGOs | 1 | Netherlands |
American Nurses Association nursingworld.org | Civic, Religious & Membership | 201–500 | United States |
MIT Sloan School of Management mitsloan.mit.edu | Higher Education | 10,001+ | United States |
Carrier HVAC carrier.com | HVAC & Refrigeration | 10,001+ | — |
London Business School london.edu | Higher Education | 501–1,000 | United Kingdom |
Grant Thornton Bharat LLP grantthornton.in | Accounting & Tax | 10,001+ | India |
Revlon revlon.com | Beauty & Personal Care | 1,001–5,000 | United States |
Brookfield brookfield.com | Asset & Wealth Management | 1,001–5,000 | United States |
Michigan State University msu.edu | Higher Education | 10,001+ | United States |
Aston Martin Lagonda Ltd astonmartin.com | Automotive & Mobility Manufacturing | 1,001–5,000 | United Kingdom |
McCormick & Company mccormickcorporation.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United States |
MediaTek mediatek.com | Hardware, Semiconductors & IoT | 10,001+ | Taiwan |
Apollo Global Management, Inc. apollo.com | Asset & Wealth Management | 1,001–5,000 | United States |
ALO aloyoga.com | Fashion & Apparel | 501–1,000 | United States |
UiPath uipath.com | AI / ML | 1,001–5,000 | United States |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →The Trade Desk advertisers: common questions
Is this the total number of The Trade Desk advertisers?
No. We detected The Trade Desk’s tag on 5,563 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use The Trade Desk?
In our comparison panel, 55% of sites with the Amazon DSP tag also carry The Trade Desk’s tag, against 3.9% of the full panel. Next come Yahoo DSP (50%), Beeswax (43%) and Basis (43%).
Which companies use The Trade Desk for advertising?
They include Deloitte, Lockheed Martin, Starbucks, GE HealthCare and A.P. Moller - Maersk. The table on this page lists more.
How does The Trade Desk compare to other ad platforms?
Within our 134,794-site tag-manager panel, The Trade Desk ranks #2 of 19 DSP and programmatic platforms by detected sites — ahead of StackAdapt, AdRoll, Simpli.fi, Xandr Invest and Criteo, behind Google DV360.
More advertiser studies
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