Who advertises with Yahoo DSP?
A study of 1,437 company websites with the Yahoo DSP tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#8 of 19Among DSP and programmatic platforms, ahead of Quantcast, Basis and Amazon DSP.
34%of sites with the Amazon DSP tag also carry the Yahoo DSP tag, compared with 1% across the panel.
- 1,008,359
- company websites analysed
- 1,437
- domains with the Yahoo DSP tag
- #8
- of 19 DSP and programmatic platforms same websites for every platform
- 66%
- headquartered in United States
Where Yahoo DSP ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Yahoo DSP appears on 1,269 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Yahoo DSP
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Amazon DSP tag are 35.9× as likely to carry the Yahoo DSP tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Amazon DSP34% · 35.9×
- Basis28% · 29.7×
- Beeswax26% · 27.8×
- GroundTruth19% · 20.5×
- MediaMath17% · 18.4×
- Xandr Invest15% · 16.3×
- The Trade Desk12% · 12.7×
- Quantcast8.9% · 9.5×
- Google DV3608.8% · 9.3×
- Viant8.2% · 8.7×
- Nextdoor Ads7.4% · 7.9×
- Pinterest Ads6.7% · 7.1×
- Spotify Ads6.4% · 6.9×
- Criteo6.2% · 6.6×
- Snapchat Ads5.8% · 6.2×
- AppLovin Axon5.7% · 6.0×
- StackAdapt5.1% · 5.4×
- RTB House5.0% · 5.3×
- Reddit Ads5.0% · 5.3×
- TikTok Ads4.1% · 4.4×
- Quora Ads4.0% · 4.3×
- Adform4.0% · 4.3×
- Simpli.fi3.6% · 3.9×
- X Ads3.4% · 3.6×
- AdRoll3.1% · 3.3×
- Microsoft Ads2.8% · 3.0×
- Feathr2.5% · 2.7×
- ChatGPT Ads (OpenAI)1.9% · 2.0×
- Meta Ads1.8% · 2.0×
- LinkedIn Ads1.3% · 1.4×
- Google Ads1.0% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
GE HealthCare gehealthcare.com | Medical Devices & Diagnostics | 10,001+ | United States |
Cacau Show cacaushow.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
Chubb chubb.com | Insurance & Insurtech | 10,001+ | — |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Nintendo nintendo.com | Gaming & Esports | 1,001–5,000 | United States |
DIB dib.ae | Banking | 5,001–10,000 | United Arab Emirates |
The Australian Financial Review afr.com | Publishing & News | 201–500 | Australia |
United States Air Force airforce.com | Aerospace & Defense | 10,001+ | United States |
Sherwin-Williams sherwin-williams.com | Chemicals & Materials | 10,001+ | United States |
Yahoo yahooinc.com | Internet Media & Social Platforms | 5,001–10,000 | United States |
American Nurses Association nursingworld.org | Civic, Religious & Membership | 201–500 | United States |
Grant Thornton Bharat LLP grantthornton.in | Accounting & Tax | 10,001+ | India |
Semrush semrush.com | Performance / Growth / Adtech | 1,001–5,000 | United States |
UiPath uipath.com | AI / ML | 1,001–5,000 | United States |
GEMS Education gemseducation.com | Education Administration Programs | 10,001+ | United Arab Emirates |
Kenvue kenvue.com | Beauty & Personal Care | 10,001+ | United States |
Cyrela cyrela.com.br | Real Estate Investment & Development | 5,001–10,000 | Brazil |
University of Houston uh.edu | K-12 & Higher Education | 5,001–10,000 | United States |
University of Arizona arizona.edu | K-12 & Higher Education | 10,001+ | United States |
University of California, Davis ucdavis.edu | K-12 & Higher Education | 10,001+ | United States |
Kenya Airways kenya-airways.com | Passenger Transport & Mobility | 1,001–5,000 | — |
Universal Pictures universalpictures.com | Film, Video & Production | 10,001+ | United States |
Odebrecht Engenharia & Construção odebrecht.com | Construction & Contracting | 10,001+ | Brazil |
Oxfam International oxfam.org | Nonprofits & NGOs | 51–200 | Kenya |
Duke Energy Corporation duke-energy.com | Utilities & Power | 10,001+ | United States |
OCBC ocbc.com | Banking | 10,001+ | Singapore |
Employment Hero employmenthero.com | HR, Staffing & Recruiting | 501–1,000 | Australia |
Biosev raizen.com | Farming & Agriculture | 10,001+ | Brazil |
Getinge getinge.com | Medical Devices & Diagnostics | 10,001+ | Sweden |
Wounded Warrior Project woundedwarriorproject.org | Nonprofits & NGOs | 501–1,000 | United States |
Fannie Mae fanniemae.com | Lending & Credit | 5,001–10,000 | United States |
Aljazira Bank | بنك الجزيرة aljazirabank.com.sa | Banking | 1,001–5,000 | Saudi Arabia |
Air New Zealand airnewzealand.com | Passenger Transport & Mobility | 10,001+ | New Zealand |
University of Massachusetts Amherst umass.edu | Higher Education | 1,001–5,000 | United States |
PwC Australia pwc.com.au | Management & Strategy Consulting | 5,001–10,000 | Australia |
Qlik qlik.com | Data & Analytics | 1,001–5,000 | United States |
George Mason University gmu.edu | Higher Education | 5,001–10,000 | United States |
Great Eastern greateasternlife.com | Insurance & Insurtech | 1,001–5,000 | Singapore |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →How to check a site for the Yahoo DSP tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for sp.analytics.yahoo.com. A request to it (or s.yimg.com) means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for sp.analytics.yahoo.com.
Yahoo DSP advertisers: common questions
Is this the total number of Yahoo DSP advertisers?
No. We detected the Yahoo DSP tag on 1,437 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Yahoo DSP?
In our comparison panel, 34% of sites with the Amazon DSP tag also carry the Yahoo DSP tag, against 0.9% of the full panel. Next come Basis (28%), Beeswax (26%) and GroundTruth (19%).
Which companies use Yahoo DSP for advertising?
They include GE HealthCare, Cacau Show, Inter, ADP and Chubb. The table on this page lists more.
How does Yahoo DSP compare to other ad platforms?
Within our 134,794-site tag-manager panel, Yahoo DSP ranks #8 of 19 DSP and programmatic platforms by detected sites — ahead of Quantcast, Basis, Amazon DSP, Beeswax and Adform, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
What is sp.analytics.yahoo.com?
It serves Yahoo DOT / universal pixel — the tag advertisers add so Yahoo DSP can measure ad clicks and conversions on their own site. Its presence means a site has set up Yahoo DSP measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Yahoo DSP tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "sp.analytics.yahoo.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
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