Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with StackAdapt?

A study of 4,547 company websites with the StackAdapt tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#3 of 19Among DSP and programmatic platforms, ahead of AdRoll, Simpli.fi and Xandr Invest.

Where adoption concentrates

25%of sites with the Amazon DSP tag also carry the StackAdapt tag, compared with 3% across the panel.

1,008,359
company websites analysed
4,547
domains with the StackAdapt tag
#3
of 19 DSP and programmatic platforms
same websites for every platform
78%
headquartered in United States

Where StackAdapt ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. StackAdapt appears on 4,325 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • StackAdapt3.2%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Nextdoor Ads0.4%
DSPs & programmatic
  • Google DV3607.1%
  • The Trade Desk3.9%
  • StackAdapt3.2%
  • AdRoll1.7%
  • Simpli.fi1.6%
  • Xandr Invest1.3%
  • Criteo1.2%
  • Yahoo DSP0.9%
  • Quantcast0.5%
  • Basis0.4%
  • Amazon DSP0.4%
  • Beeswax0.4%
  • Adform0.4%
  • Viant0.3%
  • Feathr0.3%
  • GroundTruth0.3%
  • RTB House0.3%
  • MediaMath0.2%
  • AppLovin Axon0.1%

Who advertises with StackAdapt

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Events & Experiences253 · 7%
  • Nonprofits & NGOs250 · 6.9%
  • Enterprise Software223 · 6.1%
  • SaaS / Cloud215 · 5.9%
  • K-12 & Higher Education194 · 5.3%
  • Hotels, Lodging & Travel177 · 4.9%
  • Financial Services (diversified)152 · 4.2%
  • IT Services & Consulting151 · 4.2%
  • Industrial Machinery & Equipment149 · 4.1%
  • Arts, Culture & Live Entertainment148 · 4.1%
By business model
  • B2B1,681 · 58%
  • B2C925 · 32%
  • Agency / Services596 · 21%
  • SaaS563 · 20%
  • Manufacturer401 · 14%
  • Enterprise / Sales-led356 · 12%
  • Enterprise-focused249 · 8.6%
  • Distributor / Wholesale169 · 5.9%
By company size (employees)
  • 18 · <1%
  • 2–10256 · 6.2%
  • 11–50957 · 23%
  • 51–2001,145 · 28%
  • 201–500638 · 16%
  • 501–1,000348 · 8.5%
  • 1,001–5,000547 · 13%
  • 5,001–10,00099 · 2.4%
  • 10,001+100 · 2.4%
By headquarters country
  • United States2,942 · 78%
  • Canada265 · 7%
  • United Kingdom249 · 6.6%
  • Australia80 · 2.1%
  • France24 · <1%
  • Germany22 · <1%
  • New Zealand19 · <1%
  • Netherlands18 · <1%
  • United Arab Emirates18 · <1%
  • Spain17 · <1%

Which advertising audiences overlap most?

Sites with the Amazon DSP tag are 7.7× as likely to carry the StackAdapt tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (3.2%)
  • Amazon DSP25% · 7.7×
  • Viant24% · 7.4×
  • Beeswax23% · 7.0×
  • MediaMath21% · 6.7×
  • GroundTruth21% · 6.5×
  • Basis20% · 6.1×
  • Yahoo DSP17% · 5.4×
  • Spotify Ads17% · 5.4×
  • Xandr Invest17% · 5.4×
  • Nextdoor Ads17% · 5.4×
  • Simpli.fi16% · 4.8×
  • Quantcast15% · 4.8×
  • The Trade Desk15% · 4.8×
  • Feathr13% · 4.1×
  • Snapchat Ads13% · 4.0×
  • Google DV36012% · 3.8×
  • Reddit Ads12% · 3.7×
  • AdRoll10% · 3.1×
  • TikTok Ads9.0% · 2.8×
  • X Ads8.7% · 2.7×
  • Pinterest Ads8.3% · 2.6×
  • Microsoft Ads8.1% · 2.5×
  • ChatGPT Ads (OpenAI)6.8% · 2.1×
  • AppLovin Axon5.7% · 1.8×
  • LinkedIn Ads5.6% · 1.8×
  • Meta Ads5.5% · 1.7×
  • Quora Ads5.4% · 1.7×
  • Criteo4.9% · 1.5×
  • Adform4.0% · 1.3×
  • RTB House3.9% · 1.2×
  • Google Ads3.4% · 1.0×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Sanofi
sanofi.com
Pharmaceuticals10,001+France
GE HealthCare
gehealthcare.com
Medical Devices & Diagnostics10,001+United States
ADP
adp.com
HR, Staffing & Recruiting10,001+United States
NielsenIQ
niq.com
Market Research & Insights10,001+United States
Kuehne+Nagel
kuehne-nagel.com
Freight, Trucking & Logistics10,001+Switzerland
Boston Scientific
bostonscientific.com
Medical Devices & Diagnostics10,001+United States
Chubb
chubb.com
Insurance & Insurtech10,001+—
Micron Technology
micron.com
Hardware, Semiconductors & IoT10,001+United States
Parsons Corporation
parsons.com
Aerospace & Defense10,001+United States
Parexel
parexel.com
Biotech & Life Sciences10,001+United States
JCB India Ltd.
jcb.com
Industrial Machinery & Equipment1,001–5,000India
Deel
deel.com
HR, Staffing & Recruiting5,001–10,000United States
Smurfit Westrock
smurfitwestrock.com
Packaging10,001+Ireland
Human Rights Watch
hrw.org
Nonprofits & NGOs201–500United States
Smith+Nephew
smith-nephew.com
Medical Devices & Diagnostics10,001+United Kingdom
Vertiv
vertiv.com
Hardware, Semiconductors & IoT10,001+United States
Givaudan
givaudan.com
Food & Beverage (CPG / manufacturing)10,001+Switzerland
The University of British Columbia
ubc.ca
Higher Education10,001+Canada
PPD
ppd.com
Pharmaceuticals10,001+United States
American Nurses Association
nursingworld.org
Civic, Religious & Membership201–500United States
Carrier HVAC
carrier.com
HVAC & Refrigeration10,001+—
Grant Thornton Bharat LLP
grantthornton.in
Accounting & Tax10,001+India
CBTS
cbts.com
IT Services & Consulting1,001–5,000United States
Docusign
docusign.com
Legal Services & Legaltech5,001–10,000United States
Aston Martin Lagonda Ltd
astonmartin.com
Automotive & Mobility Manufacturing1,001–5,000United Kingdom
Semrush
semrush.com
Performance / Growth / Adtech1,001–5,000United States
Sprinklr
sprinklr.com
Enterprise Software1,001–5,000United States
The Associated Press
ap.org
Publishing & News1,001–5,000United States
Otis Elevator Co.
otis.com
Passenger Transport & Mobility10,001+—
Apollo Global Management, Inc.
apollo.com
Asset & Wealth Management1,001–5,000United States
University of Minnesota
umn.edu
Higher Education10,001+United States
Twilio
twilio.com
SaaS / Cloud5,001–10,000United States
University of Central Florida
ucf.edu
K-12 & Higher Education10,001+United States
NAMI
nami.org
Mental & Behavioral Health51–200United States
Fever
feverup.com
Events & Experiences1,001–5,000Spain
Rippling
rippling.com
HR, Staffing & Recruiting1,001–5,000United States
Nanyang Technological University Singapore
ntu.edu.sg
K-12 & Higher Education10,001+Singapore
CHEP
chep.com
Freight, Trucking & Logistics10,001+United Kingdom
National Crime Agency (NCA)
nationalcrimeagency.gov.uk
Government & Public Sector5,001–10,000United Kingdom
Rakbank
rakbank.ae
Banking1,001–5,000United Arab Emirates
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StackAdapt advertisers: common questions

Is this the total number of StackAdapt advertisers?

No. We detected the StackAdapt tag on 4,547 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use StackAdapt?

In our comparison panel, 25% of sites with the Amazon DSP tag also carry the StackAdapt tag, against 3.2% of the full panel. Next come Viant (24%), Beeswax (23%) and MediaMath (21%).

Which companies use StackAdapt for advertising?

They include Sanofi, GE HealthCare, ADP, NielsenIQ and Kuehne+Nagel. The table on this page lists more.

How does StackAdapt compare to other ad platforms?

Within our 134,794-site tag-manager panel, StackAdapt ranks #3 of 19 DSP and programmatic platforms by detected sites — ahead of AdRoll, Simpli.fi, Xandr Invest, Criteo and Yahoo DSP, behind Google DV360 and The Trade Desk.

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