Who advertises with AdRoll?
A study of 2,353 company websites with the AdRoll tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#4 of 19Among DSP and programmatic platforms, ahead of Simpli.fi, Xandr Invest and Criteo.
9%of sites with the Nextdoor Ads tag also carry the AdRoll tag, compared with 2% across the panel.
- 1,008,359
- company websites analysed
- 2,353
- domains with the AdRoll tag
- #4
- of 19 DSP and programmatic platforms same websites for every platform
- 75%
- headquartered in United States
Where AdRoll ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. AdRoll appears on 2,352 of these sites. Snapshot: 1 Nov 2026.
Who advertises with AdRoll
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Nextdoor Ads tag are 5.2× as likely to carry the AdRoll tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Nextdoor Ads9.0% · 5.2×
- Feathr8.9% · 5.1×
- MediaMath8.4% · 4.8×
- Spotify Ads7.9% · 4.5×
- GroundTruth7.8% · 4.5×
- Viant7.1% · 4.0×
- Quora Ads6.2% · 3.5×
- The Trade Desk5.8% · 3.3×
- Yahoo DSP5.7% · 3.3×
- AppLovin Axon5.7% · 3.2×
- StackAdapt5.5% · 3.1×
- Simpli.fi5.3% · 3.0×
- Snapchat Ads5.2% · 3.0×
- Xandr Invest5.2% · 3.0×
- Reddit Ads5.0% · 2.9×
- Quantcast5.0% · 2.9×
- Amazon DSP4.8% · 2.8×
- Beeswax4.7% · 2.7×
- X Ads4.7% · 2.7×
- Google DV3604.6% · 2.6×
- Basis4.5% · 2.6×
- TikTok Ads3.8% · 2.1×
- Pinterest Ads3.7% · 2.1×
- Microsoft Ads3.7% · 2.1×
- ChatGPT Ads (OpenAI)3.1% · 1.8×
- Meta Ads2.8% · 1.6×
- LinkedIn Ads2.8% · 1.6×
- Criteo2.0% · 1.1×
- RTB House1.9% · 1.1×
- Google Ads1.8% · 1.0×
- Adform0.6% · 0.3×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Korn Ferry kornferry.com | Management & Strategy Consulting | 10,001+ | United States |
Manpower manpower.com | HR, Staffing & Recruiting | 10,001+ | United States |
Snowflake snowflake.com | Data & Analytics | 5,001–10,000 | United States |
SHRM shrm.org | Civic, Religious & Membership | 201–500 | United States |
International Air Transport Association (IATA) iata.org | Aviation & Aerospace Services | 1,001–5,000 | Switzerland |
Softtek softtek.com | IT Services & Consulting | 10,001+ | Mexico |
Okta okta.com | Cybersecurity | 5,001–10,000 | United States |
Cvent utm.io | Events & Experiences | 5,001–10,000 | United States |
American Nurses Association nursingworld.org | Civic, Religious & Membership | 201–500 | United States |
CBTS cbts.com | IT Services & Consulting | 1,001–5,000 | United States |
Docusign docusign.com | Legal Services & Legaltech | 5,001–10,000 | United States |
Datadog datadoghq.com | Developer Tools & Platforms | 1,001–5,000 | United States |
ALO aloyoga.com | Fashion & Apparel | 501–1,000 | United States |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Wildlife Conservation Society wcs.org | Nonprofits & NGOs | 1,001–5,000 | United States |
International SOS internationalsos.com | Business Support & BPO | 10,001+ | Singapore |
Xylem xylem.com | Industrial Machinery & Equipment | 10,001+ | United States |
CHANDIGARH UNIVERSITY cuchd.in | Education Administration Programs | 10,001+ | India |
ASME (The American Society of Mechanical Engineers) asme.org | Engineering & Technical Services | 201–500 | United States |
Nuvei nuvei.com | Payments & Fintech | 1,001–5,000 | Canada |
Wounded Warrior Project woundedwarriorproject.org | Nonprofits & NGOs | 501–1,000 | United States |
AICPA aicpa-cima.com | Civic, Religious & Membership | 501–1,000 | United States |
CA Technologies ca.com | Enterprise Software | 10,001+ | United States |
Automation Anywhere automationanywhere.com | AI / ML | 1,001–5,000 | United States |
King’s College Hospital London, Dubai kingscollegehospitaldubai.com | Hospitals & Health Systems | 501–1,000 | United Arab Emirates |
George Mason University gmu.edu | Higher Education | 5,001–10,000 | United States |
FDM Group fdmgroup.com | IT Services & Consulting | 1,001–5,000 | United Kingdom |
National Association of Home Builders nahb.org | Civic, Religious & Membership | 201–500 | United States |
iMerit imerit.ai | AI / ML | 10,001+ | United States |
IntouchCX intouchcx.com | Business Support & BPO | 10,001+ | Canada |
Navan navan.com | Hotels, Lodging & Travel | 1,001–5,000 | United States |
Alzheimer's Association® alz.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Virginia Commonwealth University vcu.edu | K-12 & Higher Education | 10,001+ | United States |
TekStream Solutions tekstream.com | IT Services & Consulting | 51–200 | United States |
Rokt rokt.com | Performance / Growth / Adtech | 501–1,000 | United States |
American Banker americanbanker.com | Publishing & News | 201–500 | United States |
AVMA (American Veterinary Medical Association) avma.org | Veterinary | 51–200 | United States |
CSC cscglobal.com | Business Support & BPO | 5,001–10,000 | United States |
Mitratech mitratech.com | Legal Services & Legaltech | 1,001–5,000 | United States |
American Bankers Association aba.com | Banking | 201–500 | United States |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →AdRoll advertisers: common questions
Is this the total number of AdRoll advertisers?
No. We detected the AdRoll tag on 2,353 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use AdRoll?
In our comparison panel, 9% of sites with the Nextdoor Ads tag also carry the AdRoll tag, against 1.7% of the full panel. Next come Feathr (9%), MediaMath (8%) and Spotify Ads (8%).
Which companies use AdRoll for advertising?
They include Korn Ferry, Manpower, Snowflake, SHRM and International Air Transport Association (IATA). The table on this page lists more.
How does AdRoll compare to other ad platforms?
Within our 134,794-site tag-manager panel, AdRoll ranks #4 of 19 DSP and programmatic platforms by detected sites — ahead of Simpli.fi, Xandr Invest, Criteo, Yahoo DSP and Quantcast, behind Google DV360, The Trade Desk and StackAdapt.
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