Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with Simpli.fi?

A study of 2,200 company websites with the Simpli.fi tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#5 of 19Among DSP and programmatic platforms, ahead of Xandr Invest, Criteo and Yahoo DSP.

Where adoption concentrates

17%of sites with the MediaMath tag also carry the Simpli.fi tag, compared with 2% across the panel.

1,008,359
company websites analysed
2,200
domains with the Simpli.fi tag
#5
of 19 DSP and programmatic platforms
same websites for every platform
95%
headquartered in United States

Where Simpli.fi ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Simpli.fi appears on 2,200 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Simpli.fi1.6%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Nextdoor Ads0.4%
DSPs & programmatic
  • Google DV3607.1%
  • The Trade Desk3.9%
  • StackAdapt3.2%
  • AdRoll1.7%
  • Simpli.fi1.6%
  • Xandr Invest1.3%
  • Criteo1.2%
  • Yahoo DSP0.9%
  • Quantcast0.5%
  • Basis0.4%
  • Amazon DSP0.4%
  • Beeswax0.4%
  • Adform0.4%
  • Viant0.3%
  • Feathr0.3%
  • GroundTruth0.3%
  • RTB House0.3%
  • MediaMath0.2%
  • AppLovin Axon0.1%

Who advertises with Simpli.fi

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • K-12 & Higher Education128 · 7.2%
  • Nonprofits & NGOs107 · 6%
  • Construction & Contracting105 · 5.9%
  • Events & Experiences99 · 5.6%
  • Retail (physical / general)97 · 5.5%
  • Arts, Culture & Live Entertainment92 · 5.2%
  • Building Materials87 · 4.9%
  • Home, Furniture & Décor84 · 4.7%
  • Industrial Machinery & Equipment84 · 4.7%
  • IT Services & Consulting79 · 4.4%
By business model
  • B2B636 · 50%
  • B2C474 · 38%
  • Agency / Services326 · 26%
  • Manufacturer212 · 17%
  • Enterprise / Sales-led176 · 14%
  • SaaS155 · 12%
  • Distributor / Wholesale90 · 7.1%
  • Subscription67 · 5.3%
By company size (employees)
  • 14 · <1%
  • 2–10169 · 8.2%
  • 11–50531 · 26%
  • 51–200558 · 27%
  • 201–500324 · 16%
  • 501–1,000167 · 8.1%
  • 1,001–5,000238 · 11%
  • 5,001–10,00042 · 2%
  • 10,001+40 · 1.9%
By headquarters country
  • United States1,746 · 95%
  • Canada47 · 2.5%
  • Australia14 · <1%
  • United Kingdom12 · <1%
  • Germany3 · <1%
  • India3 · <1%
  • Denmark3 · <1%
  • Estonia2 · <1%
  • Ireland2 · <1%
  • Mexico2 · <1%

Which advertising audiences overlap most?

Sites with the MediaMath tag are 10.6× as likely to carry the Simpli.fi tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (1.6%)
  • MediaMath17% · 10.6×
  • Viant17% · 10.2×
  • Nextdoor Ads15% · 9.2×
  • GroundTruth14% · 8.5×
  • Basis13% · 8.2×
  • The Trade Desk12% · 7.6×
  • Quantcast11% · 6.9×
  • Xandr Invest11% · 6.5×
  • Amazon DSP9.8% · 6.0×
  • Beeswax9.5% · 5.8×
  • StackAdapt7.9% · 4.8×
  • Snapchat Ads6.6% · 4.0×
  • Google DV3606.5% · 4.0×
  • Yahoo DSP6.3% · 3.9×
  • Spotify Ads6.0% · 3.7×
  • AdRoll5.0% · 3.0×
  • Reddit Ads3.5% · 2.1×
  • TikTok Ads3.3% · 2.0×
  • Feathr3.0% · 1.9×
  • Pinterest Ads3.0% · 1.8×
  • Microsoft Ads2.8% · 1.7×
  • Meta Ads2.6% · 1.6×
  • X Ads2.5% · 1.5×
  • ChatGPT Ads (OpenAI)2.1% · 1.3×
  • AppLovin Axon1.9% · 1.2×
  • LinkedIn Ads1.7% · 1.1×
  • Google Ads1.6% · 1.0×
  • Quora Ads0.9% · 0.5×
  • Criteo0.7% · 0.5×
  • RTB House0.3% · 0.2×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
GE HealthCare
gehealthcare.com
Medical Devices & Diagnostics10,001+United States
CGI
cgi.com
IT Services & Consulting10,001+Canada
Micron Technology
micron.com
Hardware, Semiconductors & IoT10,001+United States
Smurfit Westrock
smurfitwestrock.com
Packaging10,001+Ireland
Interior Design Magazine
interiordesign.net
Publishing & News201–500United States
Danfoss
danfoss.com
Industrial Machinery & Equipment10,001+Denmark
Wildlife Conservation Society
wcs.org
Nonprofits & NGOs1,001–5,000United States
Cohesity
cohesity.com
SaaS / Cloud5,001–10,000United States
CHEP
chep.com
Freight, Trucking & Logistics10,001+United Kingdom
Ross Stores, Inc.
jobs.rossstores.com
Retail (physical / general)10,001+United States
San José State University
sjsu.edu
K-12 & Higher Education1,001–5,000United States
University of Colorado Boulder
colorado.edu
K-12 & Higher Education5,001–10,000United States
R1 RCM
r1rcm.com
Enterprise Software10,001+United States
Wounded Warrior Project
woundedwarriorproject.org
Nonprofits & NGOs501–1,000United States
Puratos
puratos.com
Food & Beverage (CPG / manufacturing)10,001+Belgium
Phillips 66
phillips66.com
Oil, Gas & Mining10,001+United States
The University of Texas at Arlington
uta.edu
K-12 & Higher Education1,001–5,000United States
University of South Carolina
sc.edu
Higher Education10,001+United States
Design Milk
design-milk.com
Architecture & Design11–50United States
The Manchester Metropolitan University
mmu.ac.uk
K-12 & Higher Education1,001–5,000United Kingdom
University at Buffalo
buffalo.edu
K-12 & Higher Education5,001–10,000United States
Syracuse University
syracuse.edu
K-12 & Higher Education1,001–5,000United States
University of Oklahoma
ou.edu
Higher Education1,001–5,000United States
Dollar Tree Stores
careers.dollartree.com
Retail (physical / general)10,001+United States
Miami Dade College
mdc.edu
K-12 & Higher Education5,001–10,000United States
Alzheimer's Association®
alz.org
Nonprofits & NGOs1,001–5,000United States
University of Delaware
udel.edu
Higher Education1,001–5,000United States
Rochester Institute of Technology
rit.edu
Higher Education1,001–5,000United States
Kennesaw State University
kennesaw.edu
Higher Education1,001–5,000United States
Ivy Tech Community College
ivytech.edu
K-12 & Higher Education5,001–10,000United States
Northern Illinois University
niu.edu
K-12 & Higher Education1,001–5,000United States
Terex Corporation
terex.com
Industrial Machinery & Equipment5,001–10,000United States
University of Manitoba
umanitoba.ca
Higher Education5,001–10,000Canada
Kimley-Horn
kimley-horn.com
Civil & Structural Engineering5,001–10,000United States
National Association of Social Workers
socialworkers.org
Civic, Religious & Membership201–500United States
Nova Southeastern University
nova.edu
Higher Education1,001–5,000United States
Cochlear
cochlear.com
Medical Devices & Diagnostics5,001–10,000Australia
Mississippi State University
msstate.edu
Higher Education1,001–5,000United States
Xcel Energy
xcelenergy.com
Utilities & Power10,001+United States
The University of Akron
uakron.edu
K-12 & Higher Education1,001–5,000United States
Explore the companies behind the study

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Simpli.fi advertisers: common questions

Is this the total number of Simpli.fi advertisers?

No. We detected the Simpli.fi tag on 2,200 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Simpli.fi?

In our comparison panel, 17% of sites with the MediaMath tag also carry the Simpli.fi tag, against 1.6% of the full panel. Next come Viant (17%), Nextdoor Ads (15%) and GroundTruth (14%).

Which companies use Simpli.fi for advertising?

They include GE HealthCare, CGI, Micron Technology, Smurfit Westrock and Interior Design Magazine. The table on this page lists more.

How does Simpli.fi compare to other ad platforms?

Within our 134,794-site tag-manager panel, Simpli.fi ranks #5 of 19 DSP and programmatic platforms by detected sites — ahead of Xandr Invest, Criteo, Yahoo DSP, Quantcast and Basis, behind Google DV360, The Trade Desk, StackAdapt and AdRoll.

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Put the research to work

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