Who advertises with Criteo?
A study of 2,065 company websites with the Criteo tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#7 of 19Among DSP and programmatic platforms, ahead of Yahoo DSP, Quantcast and Basis.
51%of sites with the RTB House tag also carry the Criteo tag, compared with 1% across the panel.
- 1,008,359
- company websites analysed
- 2,065
- domains with the Criteo tag
- #7
- of 19 DSP and programmatic platforms same websites for every platform
- 34%
- headquartered in United States
Where Criteo ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Criteo appears on 1,601 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Criteo
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the RTB House tag are 43.2× as likely to carry the Criteo tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- RTB House51% · 43.2×
- Quora Ads29% · 24.7×
- Pinterest Ads16% · 13.1×
- AppLovin Axon13% · 10.6×
- Beeswax10% · 8.8×
- MediaMath9.9% · 8.3×
- ChatGPT Ads (OpenAI)9.5% · 8.0×
- X Ads9.2% · 7.7×
- Amazon DSP8.7% · 7.3×
- Adform8.0% · 6.8×
- Yahoo DSP7.8% · 6.6×
- TikTok Ads5.4% · 4.6×
- Snapchat Ads5.2% · 4.4×
- GroundTruth5.2% · 4.4×
- Microsoft Ads5.2% · 4.3×
- Google DV3604.2% · 3.6×
- Spotify Ads3.9% · 3.3×
- Xandr Invest3.9% · 3.3×
- The Trade Desk3.2% · 2.7×
- Basis2.9% · 2.4×
- Quantcast2.8% · 2.3×
- Meta Ads2.4% · 2.0×
- Reddit Ads2.1% · 1.8×
- StackAdapt1.8% · 1.5×
- LinkedIn Ads1.8% · 1.5×
- AdRoll1.4% · 1.1×
- Google Ads1.3% · 1.1×
- Nextdoor Ads1.3% · 1.1×
- Viant1.2% · 1.0×
- Simpli.fi0.5% · 0.5×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Inter inter.co | Banking | 1,001–5,000 | Brazil |
C&A Brasil cea.com.br | Retail (physical / general) | 10,001+ | Brazil |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
National Bank of Egypt (NBE) nbe.com.eg | Banking | 10,001+ | Egypt |
Loggi loggi.com | Last-Mile & Delivery | 1,001–5,000 | Brazil |
OPPO oppo.com | Consumer Electronics | 10,001+ | China |
Expo 2020 Dubai expo2020dubai.com | Events & Experiences | 501–1,000 | United Arab Emirates |
Pharma Jobs (Pharma Wisdom Jobs) pharmawisdom.co.in | HR, Staffing & Recruiting | 2–10 | India |
Datadog datadoghq.com | Developer Tools & Platforms | 1,001–5,000 | United States |
Bauducco bauducco.com.br | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Brazil |
Trendyol Group trendyol.com | Ecommerce & Online Retail | 10,001+ | Türkiye |
Motorola Mobility (a Lenovo Company) motorola.com | Consumer Electronics | 1,001–5,000 | United States |
HelloFresh hellofresh.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
Rakbank rakbank.ae | Banking | 1,001–5,000 | United Arab Emirates |
du du.ae | Telecom & Connectivity | 1,001–5,000 | United Arab Emirates |
Iberia iberia.com | Passenger Transport & Mobility | 10,001+ | Spain |
Farmácias Pague Menos paguemenos.com.br | Pharmaceuticals | 10,001+ | Brazil |
Licious licious.in | Food & Beverage (CPG / manufacturing) | 1,001–5,000 | India |
Oman Air omanair.com | Aviation & Aerospace Services | 5,001–10,000 | Oman |
HDFC Life hdfclife.com | Insurance & Insurtech | 10,001+ | India |
Foodics foodics.com | Restaurants & Food Service | 501–1,000 | Saudi Arabia |
El Economista eleconomista.com.mx | Publishing & News | 201–500 | Mexico |
Banco Daycoval daycoval.com.br | Banking | 1,001–5,000 | Brazil |
Sodimac Colombia homecenter.com.co | Retail (physical / general) | 5,001–10,000 | Colombia |
LawSikho lawsikho.com | EdTech & E-Learning | 201–500 | India |
Saga Falabella falabella.com.pe | Retail (physical / general) | 5,001–10,000 | Peru |
Spinny spinny.com | Marketplaces & Sharing Economy | 1,001–5,000 | India |
ICICI Lombard icicilombard.com | Insurance & Insurtech | 5,001–10,000 | India |
Air New Zealand airnewzealand.com | Passenger Transport & Mobility | 10,001+ | New Zealand |
Coppel coppel.com | Retail (physical / general) | 10,001+ | Mexico |
Bisleri International Pvt Ltd bisleri.com | Food & Beverage (CPG / manufacturing) | 1,001–5,000 | India |
Cashfree cashfree.com | Payments & Fintech | 501–1,000 | India |
Quince quince.com | D2C / Consumer Brands | 1,001–5,000 | United States |
ELARABY Group elarabygroup.com | Electrical & Electronics Manufacturing | 10,001+ | Egypt |
FirstCry.com (BrainBees Solutions Ltd.) firstcry.com | Ecommerce & Online Retail | 5,001–10,000 | India |
Arduino arduino.cc | Hardware, Semiconductors & IoT | 51–200 | Italy |
eXtra (United Electronics Co.) extra.com | Consumer Electronics | 1,001–5,000 | Saudi Arabia |
SBI Life Insurance Co. Ltd. sbilife.co.in | Insurance & Insurtech | 10,001+ | India |
Vestel vestel.com.tr | Consumer Electronics | 10,001+ | Türkiye |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →Criteo advertisers: common questions
Is this the total number of Criteo advertisers?
No. We detected the Criteo tag on 2,065 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Criteo?
In our comparison panel, 51% of sites with the RTB House tag also carry the Criteo tag, against 1.2% of the full panel. Next come Quora Ads (29%), Pinterest Ads (16%) and AppLovin Axon (13%).
Which companies use Criteo for advertising?
They include Inter, C&A Brasil, International Rescue Committee, Falabella and National Bank of Egypt (NBE). The table on this page lists more.
How does Criteo compare to other ad platforms?
Within our 134,794-site tag-manager panel, Criteo ranks #7 of 19 DSP and programmatic platforms by detected sites — ahead of Yahoo DSP, Quantcast, Basis, Amazon DSP and Beeswax, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
More advertiser studies
Put the research to work
Selling to Criteo advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.