Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with Quantcast?

A study of 755 company websites with the Quantcast tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#9 of 19Among DSP and programmatic platforms, ahead of Basis, Amazon DSP and Beeswax.

Where adoption concentrates

6%of sites with the Nextdoor Ads tag also carry the Quantcast tag, compared with 1% across the panel.

1,008,359
company websites analysed
755
domains with the Quantcast tag
#9
of 19 DSP and programmatic platforms
same websites for every platform
66%
headquartered in United States

Where Quantcast ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Quantcast appears on 682 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Quantcast0.5%
  • Nextdoor Ads0.4%
DSPs & programmatic
  • Google DV3607.1%
  • The Trade Desk3.9%
  • StackAdapt3.2%
  • AdRoll1.7%
  • Simpli.fi1.6%
  • Xandr Invest1.3%
  • Criteo1.2%
  • Yahoo DSP0.9%
  • Quantcast0.5%
  • Basis0.4%
  • Amazon DSP0.4%
  • Beeswax0.4%
  • Adform0.4%
  • Viant0.3%
  • Feathr0.3%
  • GroundTruth0.3%
  • RTB House0.3%
  • MediaMath0.2%
  • AppLovin Axon0.1%

Who advertises with Quantcast

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Events & Experiences77 · 13%
  • Nonprofits & NGOs65 · 11%
  • Publishing & News55 · 9.5%
  • Arts, Culture & Live Entertainment52 · 9%
  • Hotels, Lodging & Travel42 · 7.3%
  • Advertising & Media Agencies35 · 6.1%
  • Social & Family Services30 · 5.2%
  • Fitness, Sports & Recreation29 · 5%
  • Internet Media & Social Platforms28 · 4.8%
  • Financial Services (diversified)21 · 3.6%
By business model
  • B2C243 · 50%
  • B2B219 · 45%
  • Agency / Services109 · 23%
  • SaaS49 · 10%
  • Manufacturer47 · 9.7%
  • Enterprise / Sales-led47 · 9.7%
  • Subscription35 · 7.2%
  • D2C32 · 6.6%
By company size (employees)
  • 15 · <1%
  • 2–1069 · 10%
  • 11–50180 · 27%
  • 51–200202 · 30%
  • 201–50098 · 15%
  • 501–1,00043 · 6.5%
  • 1,001–5,00050 · 7.5%
  • 5,001–10,00011 · 1.7%
  • 10,001+7 · 1.1%
By headquarters country
  • United States395 · 66%
  • United Kingdom52 · 8.7%
  • Australia37 · 6.2%
  • Canada28 · 4.7%
  • India19 · 3.2%
  • France16 · 2.7%
  • United Arab Emirates6 · 1%
  • Netherlands5 · <1%
  • Spain4 · <1%
  • New Zealand4 · <1%

Which advertising audiences overlap most?

Sites with the Nextdoor Ads tag are 12.2× as likely to carry the Quantcast tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.5%)
  • Nextdoor Ads6.1% · 12.2×
  • AppLovin Axon5.0% · 9.9×
  • Yahoo DSP4.8% · 9.5×
  • Xandr Invest4.5% · 9.0×
  • MediaMath3.7% · 7.3×
  • Spotify Ads3.6% · 7.0×
  • Simpli.fi3.5% · 6.9×
  • The Trade Desk3.4% · 6.8×
  • Google DV3603.0% · 6.0×
  • Snapchat Ads2.8% · 5.5×
  • StackAdapt2.4% · 4.8×
  • Adform2.3% · 4.5×
  • X Ads2.3% · 4.5×
  • Basis2.1% · 4.2×
  • Pinterest Ads1.7% · 3.4×
  • Beeswax1.7% · 3.4×
  • TikTok Ads1.7% · 3.3×
  • Amazon DSP1.7% · 3.3×
  • Viant1.6% · 3.3×
  • Reddit Ads1.6% · 3.2×
  • AdRoll1.4% · 2.9×
  • RTB House1.4% · 2.8×
  • GroundTruth1.3% · 2.6×
  • Feathr1.3% · 2.5×
  • Microsoft Ads1.2% · 2.4×
  • Criteo1.2% · 2.3×
  • ChatGPT Ads (OpenAI)1.2% · 2.3×
  • Meta Ads0.8% · 1.6×
  • Quora Ads0.7% · 1.4×
  • LinkedIn Ads0.7% · 1.3×
  • Google Ads0.5% · 0.9×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
The Female Quotient
thefemalequotient.com
Events & Experiences11–50United States
Arla Foods
arla.com
Food & Beverage (CPG / manufacturing)10,001+Denmark
Vertiv
vertiv.com
Hardware, Semiconductors & IoT10,001+United States
Leidos
leidos.com
Aerospace & Defense10,001+United States
Stanford University Graduate School of Business
gsb.stanford.edu
K-12 & Higher Education201–500United States
ACTION CONTRE LA FAIM
actioncontrelafaim.org
Nonprofits & NGOs1,001–5,000France
Twilio
twilio.com
SaaS / Cloud5,001–10,000United States
Fever
feverup.com
Events & Experiences1,001–5,000Spain
Major League Baseball (MLB)
mlb.com
Fitness, Sports & Recreation1,001–5,000United States
York University
yorku.ca
Higher Education5,001–10,000Canada
Air New Zealand
airnewzealand.com
Passenger Transport & Mobility10,001+New Zealand
Design Milk
design-milk.com
Architecture & Design11–50United States
University of Oklahoma
ou.edu
Higher Education1,001–5,000United States
Foreign Policy
foreignpolicy.com
Publishing & News51–200United States
Alzheimer's Association®
alz.org
Nonprofits & NGOs1,001–5,000United States
The Trevor Project
thetrevorproject.org
Mental & Behavioral Health501–1,000United States
DAV (Disabled American Veterans)
dav.org
Nonprofits & NGOs501–1,000United States
Square Enix
square-enix-games.com
Gaming & Esports1,001–5,000United Kingdom
Australian Institute of Company Directors
aicd.com.au
Non-profit Organizations201–500Australia
The Access Group
theaccessgroup.com
Enterprise Software5,001–10,000United Kingdom
Brunel University of London
brunel.ac.uk
Higher Education1,001–5,000United Kingdom
FARM Rio
farmrio.com
Fashion & Apparel1,001–5,000—
The University of Akron
uakron.edu
K-12 & Higher Education1,001–5,000United States
American Diabetes Association
diabetes.org
Nonprofits & NGOs201–500United States
Plan International France
plan-international.fr
Nonprofits & NGOs11–50France
Lonely Planet
lonelyplanet.com
Hotels, Lodging & Travel51–200United States
Boys & Girls Clubs of America
bgca.org
Nonprofits & NGOs501–1,000United States
Make-A-Wish America
wish.org
Nonprofits & NGOs1,001–5,000United States
HIAS
hias.org
Nonprofits & NGOs1,001–5,000United States
Apprentis d'Auteuil
apprentis-auteuil.org
Social & Family Services5,001–10,000France
Loews Hotels & Co
loewshotels.com
Hotels, Lodging & Travel5,001–10,000United States
Swissôtel Hotels & Resorts
swissotel.com
Hotels, Lodging & Travel5,001–10,000France
Quantcast
quantcast.com
Performance / Growth / Adtech501–1,000United States
QA Ltd
qa.com
Training, Coaching & Vocational1,001–5,000United Kingdom
Grupo Jovem Pan
jovempan.com.br
Broadcasting & Streaming501–1,000Brazil
World Rugby
worldrugby.org
Fitness, Sports & Recreation201–500—
UNICEF Brasil
unicef.org.br
Nonprofits & NGOs51–200Brazil
Bangor University
bangor.ac.uk
Higher Education1,001–5,000United Kingdom
Dallas Fort Worth International Airport (DFW)
dfwairport.com
Aviation & Aerospace Services1,001–5,000United States
Electrek.co
electrek.co
Publishing & News11–50United States
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Quantcast advertisers: common questions

Is this the total number of Quantcast advertisers?

No. We detected the Quantcast tag on 755 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Quantcast?

In our comparison panel, 6% of sites with the Nextdoor Ads tag also carry the Quantcast tag, against 0.5% of the full panel. Next come AppLovin Axon (5%), Yahoo DSP (5%) and Xandr Invest (5%).

Which companies use Quantcast for advertising?

They include The Female Quotient, Arla Foods, Vertiv, Leidos and Stanford University Graduate School of Business. The table on this page lists more.

How does Quantcast compare to other ad platforms?

Within our 134,794-site tag-manager panel, Quantcast ranks #9 of 19 DSP and programmatic platforms by detected sites — ahead of Basis, Amazon DSP, Beeswax, Adform and Viant, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.

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