Who advertises with Xandr?
A study of 1,820 company websites with the Xandr Invest tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#6 of 19Among DSP and programmatic platforms, ahead of Criteo, Yahoo DSP and Quantcast.
30%of sites with the GroundTruth tag also carry the Xandr Invest tag, compared with 1% across the panel.
- 1,008,359
- company websites analysed
- 1,820
- domains with the Xandr Invest tag
- #6
- of 19 DSP and programmatic platforms same websites for every platform
- 63%
- headquartered in United States
Where Xandr ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Xandr appears on 1,716 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Xandr
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the GroundTruth tag are 23.2× as likely to carry the Xandr Invest tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- GroundTruth30% · 23.2×
- Beeswax21% · 16.5×
- Yahoo DSP21% · 16.3×
- Amazon DSP12% · 9.6×
- Adform12% · 9.5×
- Quantcast11% · 9.0×
- MediaMath11% · 8.8×
- The Trade Desk10% · 7.9×
- Viant9.2% · 7.2×
- Google DV3609.1% · 7.1×
- RTB House8.9% · 7.0×
- Simpli.fi8.3% · 6.5×
- Snapchat Ads7.3% · 5.7×
- Spotify Ads7.1% · 5.6×
- Basis7.0% · 5.5×
- StackAdapt6.8% · 5.4×
- Nextdoor Ads6.5% · 5.1×
- AppLovin Axon5.0% · 4.0×
- Pinterest Ads4.8% · 3.8×
- TikTok Ads4.8% · 3.7×
- Criteo4.2% · 3.3×
- AdRoll3.8% · 3.0×
- Reddit Ads3.4% · 2.6×
- X Ads3.3% · 2.6×
- Microsoft Ads3.1% · 2.4×
- Feathr3.0% · 2.4×
- Meta Ads2.2% · 1.8×
- ChatGPT Ads (OpenAI)1.9% · 1.5×
- Quora Ads1.9% · 1.5×
- LinkedIn Ads1.8% · 1.4×
- Google Ads1.3% · 1.0×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Deloitte deloitte.com | Management & Strategy Consulting | 10,001+ | United States |
Cacau Show cacaushow.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
DSV - Global Transport and Logistics dsv.com | Freight, Trucking & Logistics | 10,001+ | Denmark |
Sika sika.com | Chemicals & Materials | 10,001+ | Switzerland |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
Parexel parexel.com | Biotech & Life Sciences | 10,001+ | United States |
The Australian Financial Review afr.com | Publishing & News | 201–500 | Australia |
Omdenken omdenken.nl | Training, Coaching & Vocational | 11–50 | Netherlands |
Zendesk zdsk.co | SaaS / Cloud | 5,001–10,000 | United States |
RWS rws.com | AI / ML | 5,001–10,000 | United Kingdom |
Vertiv vertiv.com | Hardware, Semiconductors & IoT | 10,001+ | United States |
London Business School london.edu | Higher Education | 501–1,000 | United Kingdom |
Grant Thornton Bharat LLP grantthornton.in | Accounting & Tax | 10,001+ | India |
Aston Martin Lagonda Ltd astonmartin.com | Automotive & Mobility Manufacturing | 1,001–5,000 | United Kingdom |
The Associated Press ap.org | Publishing & News | 1,001–5,000 | United States |
Otis Elevator Co. otis.com | Passenger Transport & Mobility | 10,001+ | — |
Conduent conduent.com | Business Support & BPO | 10,001+ | United States |
Apollo Global Management, Inc. apollo.com | Asset & Wealth Management | 1,001–5,000 | United States |
Rare Beauty rarebeauty.com | Beauty & Personal Care | 51–200 | United States |
UiPath uipath.com | AI / ML | 1,001–5,000 | United States |
Elastic elastic.co | Developer Tools & Platforms | 1,001–5,000 | United States |
Huawei Consumer Business Group consumer.huawei.com | Consumer Electronics | 10,001+ | China |
Wildlife Conservation Society wcs.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Major League Baseball (MLB) mlb.com | Fitness, Sports & Recreation | 1,001–5,000 | United States |
du du.ae | Telecom & Connectivity | 1,001–5,000 | United Arab Emirates |
UL Solutions ul.com | Engineering & Technical Services | 10,001+ | United States |
Spencer Stuart spencerstuart.com | Management & Strategy Consulting | 1,001–5,000 | United States |
NICE - National Institute for Health and Care Excellence nice.org.uk | Public Health | 201–500 | United Kingdom |
ASME (The American Society of Mechanical Engineers) asme.org | Engineering & Technical Services | 201–500 | United States |
Wounded Warrior Project woundedwarriorproject.org | Nonprofits & NGOs | 501–1,000 | United States |
Circle K circlek.com | Grocery & Convenience | 10,001+ | Canada |
Banco Pichincha pichincha.com | Banking | 5,001–10,000 | Ecuador |
Air New Zealand airnewzealand.com | Passenger Transport & Mobility | 10,001+ | New Zealand |
Bisleri International Pvt Ltd bisleri.com | Food & Beverage (CPG / manufacturing) | 1,001–5,000 | India |
University of South Carolina sc.edu | Higher Education | 10,001+ | United States |
National Association of Home Builders nahb.org | Civic, Religious & Membership | 201–500 | United States |
Relais & Châteaux relaischateaux.com | Hotels, Lodging & Travel | 10,001+ | France |
HU University of Applied Sciences Utrecht (Hogeschool Utrecht) hu.nl | K-12 & Higher Education | 1,001–5,000 | Netherlands |
THG thg.com | Ecommerce & Online Retail | 1,001–5,000 | United Kingdom |
XPENG xpeng.com | Automotive & Mobility Manufacturing | 10,001+ | China |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →Xandr advertisers: common questions
Is this the total number of Xandr advertisers?
No. We detected the Xandr Invest tag on 1,820 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Xandr?
In our comparison panel, 30% of sites with the GroundTruth tag also carry the Xandr Invest tag, against 1.3% of the full panel. Next come Beeswax (21%), Yahoo DSP (21%) and Amazon DSP (12%).
Which companies use Xandr for advertising?
They include Deloitte, Cacau Show, DSV - Global Transport and Logistics, Sika and Falabella. The table on this page lists more.
How does Xandr compare to other ad platforms?
Within our 134,794-site tag-manager panel, Xandr ranks #6 of 19 DSP and programmatic platforms by detected sites — ahead of Criteo, Yahoo DSP, Quantcast, Basis and Amazon DSP, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
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