Who advertises on Spotify?
A study of 1,472 company websites with the Spotify Ads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#13 of 14By tag adoption in the comparison panel, ahead of Nextdoor Ads.
26%of sites with the AdSwizz tag also carry the Spotify Ads tag, compared with 1% across the panel.
- 1,008,359
- company websites analysed
- 1,472
- domains with the Spotify Ads tag
- #13
- of 14 ad platforms same websites for every platform
- 56%
- headquartered in United States
Where Spotify ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Spotify appears on 1,318 of these sites. Snapshot: 1 Nov 2026.
Who advertises on Spotify
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the AdSwizz tag are 27.1× as likely to carry the Spotify Ads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- AdSwizz26% · 27.1×
- Snapchat Ads10% · 10.7×
- Nextdoor Ads8.1% · 8.3×
- TikTok Ads6.9% · 7.1×
- The Trade Desk6.3% · 6.5×
- Reddit Ads6.1% · 6.3×
- Quora Ads5.7% · 5.8×
- Pinterest Ads5.2% · 5.3×
- ChatGPT Ads (OpenAI)4.2% · 4.3×
- X Ads3.5% · 3.6×
- Microsoft Ads2.8% · 2.9×
- Meta Ads1.9% · 2.0×
- LinkedIn Ads1.8% · 1.8×
- Google Ads1.1% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
GE Vernova linktree.com | Renewable Energy & Cleantech | 10,001+ | United States |
Votorantim Cimentos votorantimcimentos.com.br | Building Materials | 10,001+ | Brazil |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
NPR npr.org | Publishing & News | 1,001–5,000 | United States |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
CARE care.org | Nonprofits & NGOs | 5,001–10,000 | United States |
The Australian Financial Review afr.com | Publishing & News | 201–500 | Australia |
Arm arm.com | Hardware, Semiconductors & IoT | 5,001–10,000 | United Kingdom |
Discovery Limited discovery.co.za | Insurance & Insurtech | 5,001–10,000 | South Africa |
Tide tide.co | Banking | 1,001–5,000 | United Kingdom |
London Business School london.edu | Higher Education | 501–1,000 | United Kingdom |
Stanford University Graduate School of Business gsb.stanford.edu | K-12 & Higher Education | 201–500 | United States |
Apollo Global Management, Inc. apollo.com | Asset & Wealth Management | 1,001–5,000 | United States |
Elastic elastic.co | Developer Tools & Platforms | 1,001–5,000 | United States |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Miro miro.com | Productivity & Collaboration Tools | 1,001–5,000 | United States |
Eurofirms Group | People first eurofirms.com | HR, Staffing & Recruiting | 1,001–5,000 | Spain |
UC San Diego ucsd.edu | Higher Education | 10,001+ | United States |
insightsoftware insightsoftware.com | Enterprise Software | 1,001–5,000 | United States |
Farmácias Pague Menos paguemenos.com.br | Pharmaceuticals | 10,001+ | Brazil |
Coderhouse coderhouse.com | Education | 51–200 | Argentina |
Prestige Group prestigeconstructions.com | Real Estate Investment & Development | 1,001–5,000 | India |
Visual Capitalist t.mtrbio.com | Publishing & News | 11–50 | Canada |
The University of North Carolina at Chapel Hill unc.edu | Higher Education | 10,001+ | United States |
University of Colorado Boulder colorado.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Oxfam International oxfam.org | Nonprofits & NGOs | 51–200 | Kenya |
Universidade Presbiteriana Mackenzie mackenzie.br | Higher Education | 5,001–10,000 | Brazil |
Anheuser-Busch anheuser-busch.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United States |
Cobasi cobasi.com.br | Retail (physical / general) | 5,001–10,000 | Brazil |
FC Barcelona fcbarcelona.com | Fitness, Sports & Recreation | 201–500 | Spain |
Vuori vuoriclothing.com | Fashion & Apparel | 1,001–5,000 | United States |
University of Cincinnati uc.edu | K-12 & Higher Education | 5,001–10,000 | United States |
University of Ottawa uottawa.ca | Higher Education | 5,001–10,000 | Canada |
Qlik qlik.com | Data & Analytics | 1,001–5,000 | United States |
EDF (UK) edfenergy.com | Utilities & Power | 10,001+ | United Kingdom |
Chelsea Football Club chelseafc.com | Fitness, Sports & Recreation | 1,001–5,000 | United Kingdom |
The Manchester Metropolitan University mmu.ac.uk | K-12 & Higher Education | 1,001–5,000 | United Kingdom |
Ocean Conservancy oceanconservancy.org | Nonprofits & NGOs | 51–200 | United States |
Scholarship America scholarshipamerica.org | Nonprofits & NGOs | 51–200 | United States |
Miami Dade College mdc.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →How to check a site for the Spotify Ads tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for pixel.byspotify.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for pixel.byspotify.com.
Spotify advertisers: common questions
Is this the total number of Spotify advertisers?
No. We detected the Spotify Ads tag on 1,472 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Spotify?
In our comparison panel, 26% of sites with the AdSwizz tag also carry the Spotify Ads tag, against 1.0% of the full panel. Next come Snapchat Ads (10%), Nextdoor Ads (8%) and TikTok Ads (7%).
Which companies use Spotify for advertising?
They include GE Vernova, Votorantim Cimentos, International Rescue Committee, NPR and Falabella. The table on this page lists more.
How does Spotify compare to other ad platforms?
Within our 134,794-site tag-manager panel, Spotify ranks #13 of 14 major ad platforms by detected sites — ahead of Nextdoor Ads, behind Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads.
What is pixel.byspotify.com?
It serves Spotify pixel — the tag advertisers add so Spotify can measure ad clicks and conversions on their own site. Its presence means a site has set up Spotify Ads measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Spotify Ads tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "pixel.byspotify.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
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