Advertiser study · Affiliate · Nov 2026

Who advertises with Awin?

A study of 631 company websites with the Awin tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#1 of 3Among affiliate networks, ahead of impact.com and ShopMy.

Where adoption concentrates

4%of sites with the impact.com tag also carry the Awin tag, compared with 0% across the panel.

1,008,359
company websites analysed
631
domains with the Awin tag
#1
of 3 affiliate networks
same websites for every platform
26%
headquartered in United States

Where Awin ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Awin appears on 629 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Awin0.5%
  • Nextdoor Ads0.4%
Affiliate
  • Awin0.5%
  • impact.com0.3%
  • ShopMy0.0%

Who advertises with Awin

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Fashion & Apparel60 · 12%
  • Ecommerce & Online Retail59 · 11%
  • D2C / Consumer Brands58 · 11%
  • Retail (physical / general)55 · 11%
  • Hotels, Lodging & Travel40 · 7.7%
  • Home, Furniture & Décor32 · 6.1%
  • Events & Experiences32 · 6.1%
  • Beauty & Personal Care30 · 5.8%
  • Food & Beverage (CPG / manufacturing)25 · 4.8%
  • Marketplaces & Sharing Economy23 · 4.4%
By business model
  • B2C200 · 48%
  • B2B165 · 39%
  • D2C81 · 19%
  • Agency / Services76 · 18%
  • SaaS63 · 15%
  • Manufacturer61 · 14%
  • Ecommerce61 · 14%
  • Enterprise / Sales-led49 · 12%
By company size (employees)
  • 12 · <1%
  • 2–1041 · 7.4%
  • 11–50174 · 31%
  • 51–200160 · 29%
  • 201–50084 · 15%
  • 501–1,00036 · 6.5%
  • 1,001–5,00042 · 7.6%
  • 5,001–10,0006 · 1.1%
  • 10,001+10 · 1.8%
By headquarters country
  • United States139 · 26%
  • United Kingdom125 · 24%
  • Germany81 · 15%
  • Netherlands33 · 6.2%
  • Italy30 · 5.7%
  • Brazil26 · 4.9%
  • France24 · 4.5%
  • Spain13 · 2.5%
  • Canada10 · 1.9%
  • Switzerland6 · 1.1%

Which advertising audiences overlap most?

Sites with the impact.com tag are 8.8× as likely to carry the Awin tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.5%)
  • impact.com4.1% · 8.8×
  • Pinterest Ads3.8% · 8.2×
  • ShopMy3.1% · 6.6×
  • TikTok Ads2.9% · 6.2×
  • Spotify Ads2.7% · 5.9×
  • Snapchat Ads2.5% · 5.4×
  • Microsoft Ads1.9% · 4.2×
  • ChatGPT Ads (OpenAI)1.7% · 3.6×
  • Reddit Ads1.6% · 3.5×
  • Nextdoor Ads1.1% · 2.3×
  • X Ads1.0% · 2.2×
  • The Trade Desk0.8% · 1.8×
  • Meta Ads0.8% · 1.8×
  • Quora Ads0.7% · 1.5×
  • Google Ads0.5% · 1.1×
  • LinkedIn Ads0.4% · 0.9×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
C&A Brasil
cea.com.br
Retail (physical / general)10,001+Brazil
Seara
seara.com.br
Food & Beverage (CPG / manufacturing)10,001+Brazil
BSI
bsigroup.com
Management & Strategy Consulting1,001–5,000United Kingdom
Farmácias Pague Menos
paguemenos.com.br
Pharmaceuticals10,001+Brazil
Cobasi
cobasi.com.br
Retail (physical / general)5,001–10,000Brazil
Vuori
vuoriclothing.com
Fashion & Apparel1,001–5,000United States
EDF (UK)
edfenergy.com
Utilities & Power10,001+United Kingdom
Nothing
nothing.tech
Consumer Electronics501–1,000United Kingdom
Alison
alison.com
EdTech & E-Learning201–500Ireland
DIO
dio.me
E-Learning Providers51–200Brazil
KodeKloud
kodekloud.com
EdTech & E-Learning51–200Singapore
MadeiraMadeira
madeiramadeira.com.br
Home, Furniture & Décor1,001–5,000Brazil
Enpal
corporate.enpal.com
Renewable Energy & Cleantech5,001–10,000Germany
ENGIE Italia
engie.it
Utilities & Power1,001–5,000Italy
Golden Goose
goldengoose.com
Fashion & Apparel1,001–5,000Italy
Fast Shop S/A
fastshop.com.br
Retail (physical / general)1,001–5,000Brazil
BIMBA Y LOLA
bimbaylola.com
Fashion & Apparel1,001–5,000Spain
BancoBPM
gruppo.bancobpm.it
Banking10,001+Italy
EnBW Energie Baden-Württemberg AG
enbw.com
Utilities & Power10,001+Germany
Carrefour Italia
carrefour.it
Retail (physical / general)10,001+Italy
Liu Jo
liujo.com
Fashion & Apparel501–1,000Italy
G Adventures
gadventures.com
Hotels, Lodging & Travel1,001–5,000Canada
Financial Modeling Institute (FMI)
fminstitute.com
Training, Coaching & Vocational11–50Canada
Greene King
greeneking.co.uk
Restaurants & Food Service10,001+United Kingdom
Space NK
spacenk.com
Beauty & Personal Care501–1,000United Kingdom
Nexi Italy
nexi.it
Payments & Fintech1,001–5,000Italy
Fastweb
fastweb.it
Telecom & Connectivity1,001–5,000Italy
Océane
oceane.com.br
Beauty & Personal Care51–200Brazil
Librerie Feltrinelli
lafeltrinelli.it
Retail (physical / general)1,001–5,000Italy
Diadora
diadora.com
Fashion & Apparel201–500Italy
Marley Spoon
marleyspoon.com
Food & Beverage (CPG / manufacturing)1,001–5,000Germany
Royal Horticultural Society
rhs.org.uk
Nonprofits & NGOs501–1,000United Kingdom
Birchbox
birchbox.com
Beauty & Personal Care201–500United States
Jequiti Cosméticos
jequiti.com.br
Beauty & Personal Care201–500Brazil
United Colors of Benetton India
world.benetton.com
Fashion & Apparel201–500India
TALA
wearetala.com
Fashion & Apparel11–50United Kingdom
Triumph Group
triumph.com
Fashion & Apparel10,001+Switzerland
Zopa Bank
zopa.com
Banking501–1,000United Kingdom
Tungsten Automation
tungstenautomation.com
AI / ML1,001–5,000United States
Jaded London
jadedldn.com
Fashion & Apparel11–50United Kingdom
Explore the companies behind the study

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Awin advertisers: common questions

Is this the total number of Awin advertisers?

No. We detected the Awin tag on 631 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Awin?

In our comparison panel, 4% of sites with the impact.com tag also carry the Awin tag, against 0.5% of the full panel. Next come Pinterest Ads (4%), ShopMy (3%) and TikTok Ads (3%).

Which companies use Awin for advertising?

They include C&A Brasil, Seara, BSI, Farmácias Pague Menos and Cobasi. The table on this page lists more.

How does Awin compare to other ad platforms?

Within our 134,794-site tag-manager panel, Awin ranks #1 of 3 affiliate networks by detected sites — ahead of impact.com and ShopMy.

More advertiser studies

Put the research to work

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