Advertiser study · Affiliate · Nov 2026

Who advertises with impact.com?

A study of 536 company websites with the impact.com tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#2 of 3Among affiliate networks, ahead of ShopMy.

Where adoption concentrates

5%of sites with the ShopMy tag also carry the impact.com tag, compared with 0% across the panel.

1,008,359
company websites analysed
536
domains with the impact.com tag
#2
of 3 affiliate networks
same websites for every platform
68%
headquartered in United States

Where impact.com ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. impact.com appears on 389 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Nextdoor Ads0.4%
  • impact.com0.3%
Affiliate
  • Awin0.5%
  • impact.com0.3%
  • ShopMy0.0%

Who advertises with impact.com

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • D2C / Consumer Brands36 · 8.2%
  • Fashion & Apparel34 · 7.7%
  • Ecommerce & Online Retail30 · 6.8%
  • SaaS / Cloud28 · 6.4%
  • Events & Experiences27 · 6.2%
  • Consumer Electronics22 · 5%
  • Food & Beverage (CPG / manufacturing)22 · 5%
  • AI / ML22 · 5%
  • Retail (physical / general)21 · 4.8%
  • Financial Services (diversified)20 · 4.6%
By business model
  • B2C170 · 43%
  • B2B156 · 40%
  • D2C89 · 23%
  • SaaS72 · 18%
  • Agency / Services64 · 16%
  • Ecommerce58 · 15%
  • Subscription53 · 14%
  • Manufacturer44 · 11%
By company size (employees)
  • 16 · 1.3%
  • 2–1033 · 7%
  • 11–50128 · 27%
  • 51–200152 · 32%
  • 201–50067 · 14%
  • 501–1,00028 · 6%
  • 1,001–5,00043 · 9.1%
  • 5,001–10,0008 · 1.7%
  • 10,001+4 · <1%
By headquarters country
  • United States293 · 68%
  • United Kingdom41 · 9.5%
  • Canada20 · 4.6%
  • Australia14 · 3.2%
  • France10 · 2.3%
  • India8 · 1.9%
  • China5 · 1.2%
  • Spain5 · 1.2%
  • Sweden5 · 1.2%
  • United Arab Emirates4 · <1%

Which advertising audiences overlap most?

Sites with the ShopMy tag are 16.0× as likely to carry the impact.com tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.3%)
  • ShopMy4.6% · 16.0×
  • Spotify Ads3.0% · 10.5×
  • Snapchat Ads2.8% · 9.7×
  • Awin2.5% · 8.8×
  • Pinterest Ads2.4% · 8.2×
  • Nextdoor Ads2.4% · 8.1×
  • Reddit Ads2.3% · 8.0×
  • Quora Ads2.1% · 7.4×
  • TikTok Ads1.9% · 6.5×
  • The Trade Desk1.6% · 5.6×
  • ChatGPT Ads (OpenAI)1.5% · 5.3×
  • Microsoft Ads1.3% · 4.4×
  • X Ads1.2% · 4.1×
  • Meta Ads0.6% · 2.0×
  • LinkedIn Ads0.4% · 1.3×
  • Google Ads0.3% · 1.1×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
Fever
feverup.com
Events & Experiences1,001–5,000Spain
Motorola Mobility (a Lenovo Company)
motorola.com
Consumer Electronics1,001–5,000United States
OnePlus
oneplus.com
Consumer Electronics1,001–5,000China
Aman
careers.aman.com
Hotels, Lodging & Travel5,001–10,000Switzerland
Quince
quince.com
D2C / Consumer Brands1,001–5,000United States
Walmart Marketplace
marketplace.walmart.com
Ecommerce & Online Retail5,001–10,000United States
International Workplace Group plc
iwgplc.com
Property Management & Leasing10,001+Switzerland
Nextiva
nextiva.com
SaaS / Cloud1,001–5,000United States
Smartsheet
smartsheet.com
Enterprise Software1,001–5,000United States
99designs
99designs.com
Branding, Design & Creative Services201–500Australia
Amelia
soundhound.com
AI / ML1,001–5,000United States
Music & Arts
musicarts.com
Music & Audio5,001–10,000United States
365 Data Science
365datascience.com
E-Learning Providers11–50Bulgaria
Optus
optus.com.au
Telecom & Connectivity5,001–10,000Australia
EXPRESS
express.com
Fashion & Apparel5,001–10,000United States
Ariat International
ariat.com
Fashion & Apparel1,001–5,000United States
Noom
noom.com
Mental & Behavioral Health1,001–5,000United States
amika
loveamika.com
Beauty & Personal Care51–200United States
MOSCHINO
moschino.com
Fashion & Apparel1,001–5,000Italy
G Adventures
gadventures.com
Hotels, Lodging & Travel1,001–5,000Canada
Mutual of Omaha
mutualofomaha.com
Insurance & Insurtech1,001–5,000United States
Starz
starz.com
Broadcasting & Streaming501–1,000United States
Camping World
campingworld.com
Retail (physical / general)10,001+United States
GoTo
goto.com
SaaS / Cloud1,001–5,000United States
Ledger
ledger.com
Cybersecurity501–1,000France
Cricut
cricut.com
D2C / Consumer Brands501–1,000United States
CLEAR
clearme.com
Cybersecurity1,001–5,000United States
Creditsafe Technology
creditsafe.co.in
Data & Analytics201–500India
Belkin
belkin.com
Consumer Electronics1,001–5,000United States
Westgate Resorts
westgateresorts.com
Hotels, Lodging & Travel5,001–10,000United States
Lounge
loungeunderwear.com
Fashion & Apparel51–200United Kingdom
Daily Harvest
daily-harvest.com
Food & Beverage (CPG / manufacturing)51–200United States
NinjaOne
ninjaone.com
SaaS / Cloud1,001–5,000United States
ZOE
joinzoe.com
Digital Health & Telehealth51–200United Kingdom
365 Financial Analyst
365financialanalyst.com
EdTech & E-Learning11–50Bulgaria
Medical Solutions
medicalsolutions.com
HR, Staffing & Recruiting1,001–5,000United States
Fortnum & Mason
careers.fortnumandmason.com
Retail (physical / general)1,001–5,000United Kingdom
Novo
novo.co
Banking201–500United States
Federation of Small Businesses (FSB)
fsb.org.uk
Photography201–500United Kingdom
TextNow
textnow.com
Telecom & Connectivity51–200Canada
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impact.com advertisers: common questions

Is this the total number of impact.com advertisers?

No. We detected the impact.com tag on 536 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use impact.com?

In our comparison panel, 5% of sites with the ShopMy tag also carry the impact.com tag, against 0.3% of the full panel. Next come Spotify Ads (3%), Snapchat Ads (3%) and Awin (3%).

Which companies use impact.com for advertising?

They include Fever, Motorola Mobility (a Lenovo Company), OnePlus, Aman and Quince. The table on this page lists more.

How does impact.com compare to other ad platforms?

Within our 134,794-site tag-manager panel, impact.com ranks #2 of 3 affiliate networks by detected sites — ahead of ShopMy, behind Awin.

More advertiser studies

Put the research to work

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