Who advertises with Taboola?
A study of 1,551 company websites with the Taboola tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#1 of 3Among native ad platforms, ahead of Outbrain and Teads.
35%of sites with the Outbrain tag also carry the Taboola tag, compared with 1% across the panel.
- 1,008,359
- company websites analysed
- 1,551
- domains with the Taboola tag
- #1
- of 3 native ad platforms same websites for every platform
- 31%
- headquartered in United States
Where Taboola ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Taboola appears on 1,547 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Taboola
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Outbrain tag are 30.2× as likely to carry the Taboola tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Outbrain35% · 30.2×
- Teads14% · 12.4×
- Quora Ads8.4% · 7.3×
- Spotify Ads7.3% · 6.3×
- Nextdoor Ads5.8% · 5.0×
- Snapchat Ads5.5% · 4.8×
- X Ads5.1% · 4.4×
- TikTok Ads5.0% · 4.4×
- Pinterest Ads4.9% · 4.3×
- ChatGPT Ads (OpenAI)4.0% · 3.5×
- Reddit Ads3.7% · 3.2×
- The Trade Desk3.5% · 3.0×
- Microsoft Ads3.2% · 2.8×
- Meta Ads2.1% · 1.8×
- LinkedIn Ads1.7% · 1.5×
- Google Ads1.2% · 1.1×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
FGV - Fundação Getulio Vargas fgv.br | K-12 & Higher Education | 1,001–5,000 | Brazil |
ACCIONA acciona.com | Renewable Energy & Cleantech | 10,001+ | Spain |
Valor Econômico S/A valor.globo.com | Publishing & News | 201–500 | Brazil |
Hero MotoCorp heromotocorp.com | Automotive & Mobility Manufacturing | 1,001–5,000 | India |
Rio Tinto riotinto.com | Oil, Gas & Mining | 10,001+ | United Kingdom |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
repsol repsol.com | Oil, Gas & Mining | 10,001+ | Spain |
University of Washington uw.edu | K-12 & Higher Education | 10,001+ | United States |
Greenpeace greenpeace.org | Nonprofits & NGOs | 1 | Netherlands |
Grant Thornton Bharat LLP grantthornton.in | Accounting & Tax | 10,001+ | India |
Docusign docusign.com | Legal Services & Legaltech | 5,001–10,000 | United States |
Datadog datadoghq.com | Developer Tools & Platforms | 1,001–5,000 | United States |
Bauducco bauducco.com.br | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Brazil |
Nakheel nakheel.com | Real Estate Investment & Development | 1,001–5,000 | United Arab Emirates |
ALO aloyoga.com | Fashion & Apparel | 501–1,000 | United States |
ACTION CONTRE LA FAIM actioncontrelafaim.org | Nonprofits & NGOs | 1,001–5,000 | France |
UiPath uipath.com | AI / ML | 1,001–5,000 | United States |
Huawei Consumer Business Group consumer.huawei.com | Consumer Electronics | 10,001+ | China |
Fever feverup.com | Events & Experiences | 1,001–5,000 | Spain |
Cyrela cyrela.com.br | Real Estate Investment & Development | 5,001–10,000 | Brazil |
HelloFresh hellofresh.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
Rakbank rakbank.ae | Banking | 1,001–5,000 | United Arab Emirates |
BSI bsigroup.com | Management & Strategy Consulting | 1,001–5,000 | United Kingdom |
Sonata Software sonata-software.com | IT Services & Consulting | 5,001–10,000 | India |
Prestige Group prestigeconstructions.com | Real Estate Investment & Development | 1,001–5,000 | India |
HDFC Life hdfclife.com | Insurance & Insurtech | 10,001+ | India |
Eletrobras eletrobras.com | Utilities & Power | 10,001+ | Brazil |
Wood Mackenzie woodmac.com | Data & Analytics | 1,001–5,000 | United Kingdom |
Anheuser-Busch anheuser-busch.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United States |
Biosev raizen.com | Farming & Agriculture | 10,001+ | Brazil |
DLF Limited dlf.in | Real Estate Investment & Development | 1,001–5,000 | India |
CIEL HR cielhr.com | HR, Staffing & Recruiting | 501–1,000 | India |
FC Barcelona fcbarcelona.com | Fitness, Sports & Recreation | 201–500 | Spain |
Banco Pichincha pichincha.com | Banking | 5,001–10,000 | Ecuador |
Air New Zealand airnewzealand.com | Passenger Transport & Mobility | 10,001+ | New Zealand |
Ninjacart ninjacart.com | Agtech & Food Tech | 1,001–5,000 | India |
Quince quince.com | D2C / Consumer Brands | 1,001–5,000 | United States |
Tata Housing Development Company Limited tatahousing.com | Real Estate Investment & Development | 501–1,000 | India |
Great Eastern greateasternlife.com | Insurance & Insurtech | 1,001–5,000 | Singapore |
Loblaw Companies Limited loblaw.ca | Grocery & Convenience | 10,001+ | Canada |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →Taboola advertisers: common questions
Is this the total number of Taboola advertisers?
No. We detected the Taboola tag on 1,551 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Taboola?
In our comparison panel, 35% of sites with the Outbrain tag also carry the Taboola tag, against 1.1% of the full panel. Next come Teads (14%), Quora Ads (8%) and Spotify Ads (7%).
Which companies use Taboola for advertising?
They include FGV - Fundação Getulio Vargas, ACCIONA, Valor Econômico S/A, Hero MotoCorp and Rio Tinto. The table on this page lists more.
How does Taboola compare to other ad platforms?
Within our 134,794-site tag-manager panel, Taboola ranks #1 of 3 native ad platforms by detected sites — ahead of Outbrain and Teads.
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