Advertiser study · Native · Nov 2026

Who advertises with Teads?

A study of 422 company websites with the Teads tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#3 of 3Among native ad platforms, behind Taboola and Outbrain.

Where adoption concentrates

6%of sites with the Outbrain tag also carry the Teads tag, compared with 0% across the panel.

1,008,359
company websites analysed
422
domains with the Teads tag
#3
of 3 native ad platforms
same websites for every platform
21%
headquartered in United States

Where Teads ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Teads appears on 422 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Nextdoor Ads0.4%
  • Teads0.3%
Native
  • Taboola1.1%
  • Outbrain0.6%
  • Teads0.3%

Who advertises with Teads

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Hotels, Lodging & Travel51 · 15%
  • Events & Experiences45 · 13%
  • Fashion & Apparel38 · 11%
  • Restaurants & Food Service28 · 8.2%
  • Retail (physical / general)26 · 7.6%
  • Arts, Culture & Live Entertainment24 · 7%
  • Nonprofits & NGOs21 · 6.2%
  • Automotive & Mobility Manufacturing19 · 5.6%
  • D2C / Consumer Brands17 · 5%
  • K-12 & Higher Education17 · 5%
By business model
  • B2C150 · 56%
  • B2B115 · 43%
  • Manufacturer55 · 21%
  • Retailer50 · 19%
  • D2C43 · 16%
  • Agency / Services28 · 10%
  • SaaS21 · 7.8%
  • Ecommerce18 · 6.7%
By company size (employees)
  • 12 · <1%
  • 2–1010 · 2.7%
  • 11–5061 · 16%
  • 51–20080 · 22%
  • 201–50054 · 15%
  • 501–1,00039 · 11%
  • 1,001–5,00078 · 21%
  • 5,001–10,00017 · 4.6%
  • 10,001+29 · 7.8%
By headquarters country
  • United States71 · 21%
  • United Kingdom41 · 12%
  • France36 · 11%
  • Italy32 · 9.4%
  • United Arab Emirates16 · 4.7%
  • Spain14 · 4.1%
  • Switzerland13 · 3.8%
  • Germany12 · 3.5%
  • Netherlands9 · 2.6%
  • Australia8 · 2.4%

Which advertising audiences overlap most?

Sites with the Outbrain tag are 18.5× as likely to carry the Teads tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.3%)
  • Outbrain5.8% · 18.5×
  • Taboola3.9% · 12.4×
  • Snapchat Ads3.8% · 12.1×
  • Spotify Ads3.6% · 11.6×
  • Pinterest Ads2.1% · 6.8×
  • The Trade Desk2.1% · 6.7×
  • TikTok Ads2.1% · 6.6×
  • X Ads1.8% · 5.8×
  • Reddit Ads1.5% · 4.8×
  • Quora Ads1.2% · 3.9×
  • Microsoft Ads1.2% · 3.8×
  • ChatGPT Ads (OpenAI)1.1% · 3.6×
  • Nextdoor Ads0.7% · 2.3×
  • Meta Ads0.6% · 2.0×
  • LinkedIn Ads0.5% · 1.7×
  • Google Ads0.3% · 1.0×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
NielsenIQ
niq.com
Market Research & Insights10,001+United States
Philip Morris International
pmi.com
Diversified / Other Manufacturing10,001+Switzerland
Eni
eni.com
Oil, Gas & Mining10,001+Italy
C&A Brasil
cea.com.br
Retail (physical / general)10,001+Brazil
Discovery Limited
discovery.co.za
Insurance & Insurtech5,001–10,000South Africa
BALENCIAGA
balenciaga.com
Fashion & Apparel1,001–5,000France
OPPO
oppo.com
Consumer Electronics10,001+China
Aston Martin Lagonda Ltd
astonmartin.com
Automotive & Mobility Manufacturing1,001–5,000United Kingdom
ITC Hotels Limited
itchotels.com
Hotels, Lodging & Travel10,001+India
Huawei Consumer Business Group
consumer.huawei.com
Consumer Electronics10,001+China
Philippine Airlines
philippineairlines.com
Aviation & Aerospace Services5,001–10,000Philippines
GEMS Education
gemseducation.com
Education Administration Programs10,001+United Arab Emirates
Fever
feverup.com
Events & Experiences1,001–5,000Spain
Van Cleef & Arpels
vancleefarpels.com
Fashion & Apparel1,001–5,000France
Motorola Mobility (a Lenovo Company)
motorola.com
Consumer Electronics1,001–5,000United States
JDE Peet's
jdepeets.com
Food & Beverage (CPG / manufacturing)10,001+Netherlands
AVEVA
aveva.com
Enterprise Software5,001–10,000United Kingdom
Saga Falabella
falabella.com.pe
Retail (physical / general)5,001–10,000Peru
Wounded Warrior Project
woundedwarriorproject.org
Nonprofits & NGOs501–1,000United States
NHC
nhc.sa
Real Estate Investment & Development501–1,000Saudi Arabia
Enterprise
enterprisemobility.com
Passenger Transport & Mobility10,001+United States
Appian
appian.com
Enterprise Software1,001–5,000United States
Modon
modon.com
Real Estate Investment & Development5,001–10,000United Arab Emirates
XPENG
xpeng.com
Automotive & Mobility Manufacturing10,001+China
ICAEW
icaew.com
Accounting501–1,000United Kingdom
etisalat
eand.com
Telecom & Connectivity10,001+United Arab Emirates
Alexander McQueen
alexandermcqueen.com
Fashion & Apparel1,001–5,000United Kingdom
Heriot-Watt University
hw.ac.uk
Higher Education1,001–5,000United Kingdom
Northumbria University
northumbria.ac.uk
Higher Education1,001–5,000United Kingdom
Stella McCartney
stellamccartney.com
Fashion & Apparel501–1,000United Kingdom
Simon-Kucher
simon-kucher.com
Management & Strategy Consulting1,001–5,000Germany
SEAT S.A.
seat.com
Automotive & Mobility Manufacturing10,001+Spain
Tenable
tenable.com
Cybersecurity1,001–5,000United States
Juventus Football Club
juventus.com
Fitness, Sports & Recreation501–1,000Italy
ENGIE Italia
engie.it
Utilities & Power1,001–5,000Italy
La Costeña
lacostena.com.mx
Food & Beverage (CPG / manufacturing)1,001–5,000Mexico
Longchamp
longchamp.com
Fashion & Apparel1,001–5,000France
The Access Group
theaccessgroup.com
Enterprise Software5,001–10,000United Kingdom
Mecalux
mecalux.com
Warehousing & Fulfillment1,001–5,000Spain
EXPRESS
express.com
Fashion & Apparel5,001–10,000United States
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Teads advertisers: common questions

Is this the total number of Teads advertisers?

No. We detected the Teads tag on 422 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Teads?

In our comparison panel, 6% of sites with the Outbrain tag also carry the Teads tag, against 0.3% of the full panel. Next come Taboola (4%), Snapchat Ads (4%) and Spotify Ads (4%).

Which companies use Teads for advertising?

They include NielsenIQ, Philip Morris International, Eni, C&A Brasil and Discovery Limited. The table on this page lists more.

How does Teads compare to other ad platforms?

Within our 134,794-site tag-manager panel, Teads ranks #3 of 3 native ad platforms by detected sites, behind Taboola and Outbrain.

More advertiser studies

Put the research to work

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