Who advertises with Adform?
A study of 527 company websites with the Adform tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#13 of 19Among DSP and programmatic platforms, ahead of Viant, Feathr and GroundTruth.
8%of sites with the RTB House tag also carry the Adform tag, compared with 0% across the panel.
- 1,008,359
- company websites analysed
- 527
- domains with the Adform tag
- #13
- of 19 DSP and programmatic platforms same websites for every platform
- 13%
- headquartered in Finland
Where Adform ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Adform appears on 523 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Adform
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the RTB House tag are 20.8× as likely to carry the Adform tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- RTB House8.1% · 20.8×
- Xandr Invest3.7% · 9.5×
- Snapchat Ads2.8% · 7.2×
- Criteo2.6% · 6.8×
- Google DV3602.2% · 5.6×
- TikTok Ads1.9% · 4.9×
- Quantcast1.8% · 4.5×
- Yahoo DSP1.7% · 4.3×
- Pinterest Ads1.6% · 4.1×
- MediaMath1.5% · 4.0×
- Spotify Ads1.2% · 3.1×
- Microsoft Ads1.1% · 2.9×
- X Ads1.0% · 2.7×
- ChatGPT Ads (OpenAI)1.0% · 2.5×
- Meta Ads0.8% · 2.0×
- Reddit Ads0.7% · 1.9×
- LinkedIn Ads0.7% · 1.8×
- AppLovin Axon0.6% · 1.6×
- The Trade Desk0.5% · 1.4×
- StackAdapt0.5% · 1.3×
- Viant0.5% · 1.2×
- Google Ads0.4% · 1.0×
- Quora Ads0.2% · 0.5×
- Beeswax0.2% · 0.5×
- Amazon DSP0.2% · 0.5×
- Nextdoor Ads0.2% · 0.5×
- Basis0.2% · 0.5×
- AdRoll0.1% · 0.3×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Eni eni.com | Oil, Gas & Mining | 10,001+ | Italy |
International Rescue Committee rescue.org | Nonprofits & NGOs | 10,001+ | United States |
SBM Offshore sbmoffshore.com | Oil, Gas & Mining | 5,001–10,000 | Netherlands |
Pirelli pirelli.com | Automotive & Mobility Manufacturing | 10,001+ | Italy |
Garanti BBVA garantibbva.com.tr | Banking | 10,001+ | Türkiye |
HelloFresh hellofresh.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
IE Business School ie.edu | K-12 & Higher Education | 501–1,000 | Spain |
Banco Pichincha pichincha.com | Banking | 5,001–10,000 | Ecuador |
ZEISS India zeiss.co.in | Hardware, Semiconductors & IoT | 1,001–5,000 | India |
Sartorius sartorius.com | Biotech & Life Sciences | 10,001+ | Germany |
University of Southampton southampton.ac.uk | Higher Education | 5,001–10,000 | United Kingdom |
HU University of Applied Sciences Utrecht (Hogeschool Utrecht) hu.nl | K-12 & Higher Education | 1,001–5,000 | Netherlands |
Royal Jordanian rj.com | Aviation & Aerospace Services | 1,001–5,000 | Jordan |
The University of Salford salford.ac.uk | K-12 & Higher Education | 1,001–5,000 | United Kingdom |
Dr. Oetker oetker.com | Food & Beverage (CPG / manufacturing) | 10,001+ | Germany |
The Football Association thefa.com | Fitness, Sports & Recreation | 501–1,000 | United Kingdom |
ENGIE Italia engie.it | Utilities & Power | 1,001–5,000 | Italy |
Square Enix square-enix-games.com | Gaming & Esports | 1,001–5,000 | United Kingdom |
Aalto University aalto.fi | Higher Education | 5,001–10,000 | Finland |
Universidad Pontificia Comillas comillas.edu | Higher Education | 1,001–5,000 | Spain |
Brunel University of London brunel.ac.uk | Higher Education | 1,001–5,000 | United Kingdom |
Abbott | Diagnostics corelaboratory.abbott | Medical Devices & Diagnostics | 10,001+ | United States |
Ayvens ayvens.com | Passenger Transport & Mobility | 10,001+ | — |
RIBA riba.org | Architecture & Design | 201–500 | United Kingdom |
Škoda Auto skoda-career.com | Automotive & Mobility Manufacturing | 10,001+ | Czechia |
Dublin City University dcu.ie | K-12 & Higher Education | 1,001–5,000 | Ireland |
University of Kent kent.ac.uk | Higher Education | 1,001–5,000 | United Kingdom |
BancoBPM gruppo.bancobpm.it | Banking | 10,001+ | Italy |
Swansea University / Prifysgol Abertawe swansea.ac.uk | Higher Education | 1,001–5,000 | United Kingdom |
ACEA acea.it | Utilities & Power | 5,001–10,000 | Italy |
Wavin wavin.com | Building Materials | 10,001+ | Netherlands |
Netcompany-Intrasoft netcompany-intrasoft.com | IT Services & Consulting | 1,001–5,000 | Luxembourg |
EnBW Energie Baden-Württemberg AG enbw.com | Utilities & Power | 10,001+ | Germany |
Carrefour Italia carrefour.it | Retail (physical / general) | 10,001+ | Italy |
Teesside University tees.ac.uk | K-12 & Higher Education | 1,001–5,000 | United Kingdom |
Liu Jo liujo.com | Fashion & Apparel | 501–1,000 | Italy |
Australian Catholic University acu.edu.au | K-12 & Higher Education | 1,001–5,000 | Australia |
Onedio.com onedio.com | Internet Media & Social Platforms | 51–200 | Türkiye |
Carl Zeiss do Brasil Ltda. zeiss.com.br | Hardware, Semiconductors & IoT | 201–500 | Brazil |
University of Northampton northampton.ac.uk | K-12 & Higher Education | 1,001–5,000 | United Kingdom |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
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Is this the total number of Adform advertisers?
No. We detected the Adform tag on 527 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Adform?
In our comparison panel, 8% of sites with the RTB House tag also carry the Adform tag, against 0.4% of the full panel. Next come Xandr Invest (4%), Snapchat Ads (3%) and Criteo (3%).
Which companies use Adform for advertising?
They include Eni, International Rescue Committee, SBM Offshore, Pirelli and Garanti BBVA. The table on this page lists more.
How does Adform compare to other ad platforms?
Within our 134,794-site tag-manager panel, Adform ranks #13 of 19 DSP and programmatic platforms by detected sites — ahead of Viant, Feathr, GroundTruth, RTB House and MediaMath, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
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