Who advertises with Amazon DSP?
A study of 539 company websites with the Amazon DSP tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#11 of 19Among DSP and programmatic platforms, ahead of Beeswax, Adform and Viant.
26%of sites with the Basis tag also carry the Amazon DSP tag, compared with 0% across the panel.
- 1,008,359
- company websites analysed
- 539
- domains with the Amazon DSP tag
- #11
- of 19 DSP and programmatic platforms same websites for every platform
- 87%
- headquartered in United States
Where Amazon DSP ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Amazon DSP appears on 539 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Amazon DSP
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Basis tag are 64.2× as likely to carry the Amazon DSP tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Basis26% · 64.2×
- Yahoo DSP14% · 35.9×
- Beeswax5.7% · 14.2×
- The Trade Desk5.6% · 14.0×
- Pinterest Ads5.0% · 12.6×
- GroundTruth4.7% · 11.8×
- Viant4.2% · 10.6×
- Xandr Invest3.8% · 9.6×
- Google DV3603.5% · 8.7×
- MediaMath3.4% · 8.5×
- StackAdapt3.1% · 7.7×
- Reddit Ads3.0% · 7.4×
- Criteo2.9% · 7.3×
- AppLovin Axon2.5% · 6.3×
- Simpli.fi2.4% · 6.0×
- Snapchat Ads2.3% · 5.7×
- Spotify Ads2.3% · 5.7×
- RTB House1.9% · 4.9×
- TikTok Ads1.9% · 4.7×
- Nextdoor Ads1.8% · 4.5×
- Quantcast1.3% · 3.3×
- AdRoll1.1% · 2.8×
- Microsoft Ads1.1% · 2.7×
- X Ads0.9% · 2.2×
- Meta Ads0.8% · 2.0×
- ChatGPT Ads (OpenAI)0.6% · 1.4×
- Google Ads0.5% · 1.1×
- Quora Ads0.3% · 0.9×
- Feathr0.3% · 0.6×
- LinkedIn Ads0.2% · 0.6×
- Adform0.2% · 0.5×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
ASUS asus.com | Hardware, Semiconductors & IoT | 10,001+ | Taiwan |
Major League Baseball (MLB) mlb.com | Fitness, Sports & Recreation | 1,001–5,000 | United States |
Universal Pictures universalpictures.com | Film, Video & Production | 10,001+ | United States |
Banco Pichincha pichincha.com | Banking | 5,001–10,000 | Ecuador |
Coppel coppel.com | Retail (physical / general) | 10,001+ | Mexico |
Nu México nu.com.mx | Payments & Fintech | 1,001–5,000 | Mexico |
Navan navan.com | Hotels, Lodging & Travel | 1,001–5,000 | United States |
The Honest Company honest.com | Beauty & Personal Care | 201–500 | United States |
Little Caesars Pizza littlecaesars.com | Restaurants & Food Service | 10,001+ | United States |
Ivy Tech Community College ivytech.edu | K-12 & Higher Education | 5,001–10,000 | United States |
Longchamp longchamp.com | Fashion & Apparel | 1,001–5,000 | France |
Hachette Book Group hachettebookgroup.com | Publishing & News | 1,001–5,000 | United States |
University of New Hampshire unh.edu | Higher Education | 1,001–5,000 | United States |
ChargePoint chargepoint.com | EV Charging & Infrastructure | 1,001–5,000 | United States |
IMA | Institute of Management Accountants imanet.org | Accounting & Tax | 51–200 | United States |
ViewSonic viewsonic.com | Consumer Electronics | 1,001–5,000 | United States |
Air Transat airtransat.com | Aviation & Aerospace Services | 5,001–10,000 | Canada |
Murdoch University murdoch.edu.au | Higher Education | 1,001–5,000 | Australia |
Ultimate Fighting Championship ufc.com | Arts, Culture & Live Entertainment | 201–500 | — |
ASPCA aspca.org | Nonprofits & NGOs | 501–1,000 | United States |
New Era Cap neweracap.com | Fashion & Apparel | 1,001–5,000 | United States |
College of DuPage cod.edu | Higher Education | 1,001–5,000 | United States |
Starz starz.com | Broadcasting & Streaming | 501–1,000 | United States |
Spindrift Beverage Co, Inc. drinkspindrift.com | Food & Beverage (CPG / manufacturing) | 51–200 | United States |
iRobot irobot.com | Consumer Electronics | 501–1,000 | United States |
Belkin belkin.com | Consumer Electronics | 1,001–5,000 | United States |
Salon Line Brasil salonline.com.br | Beauty & Personal Care | 1,001–5,000 | Brazil |
Enercare Inc. enercare.ca | HVAC & Refrigeration | 1,001–5,000 | Canada |
Adelphi University adelphi.edu | Higher Education | 1,001–5,000 | United States |
Canadian Blood Services blood.ca | Nonprofits & NGOs | 1,001–5,000 | Canada |
Toyota UAE toyota.ae | Automotive & Mobility Manufacturing | 10,001+ | United Arab Emirates |
Canadian Cancer Society cancer.ca | Nonprofits & NGOs | 501–1,000 | Canada |
Roosevelt University roosevelt.edu | Higher Education | 501–1,000 | United States |
Kwantlen Polytechnic University kpu.ca | Higher Education | 1,001–5,000 | Canada |
Best Friends Animal Society network.bestfriends.org | Nonprofits & NGOs | 501–1,000 | United States |
F45 Training f45training.com | Fitness, Sports & Recreation | 51–200 | United States |
University of Maryland - Robert H. Smith School of Business rhsmith.umd.edu | Higher Education | 501–1,000 | United States |
Fleming College flemingcollege.ca | K-12 & Higher Education | 1,001–5,000 | Canada |
Champion Petfoods championpetfoods.com | Food & Beverage (CPG / manufacturing) | 501–1,000 | Canada |
IMAGE Skincare imageskincare.com | Beauty & Personal Care | 51–200 | United States |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →How to check a site for the Amazon DSP tag
- Open the site in Chrome and open DevTools (⌥⌘I on Mac, Ctrl+Shift+I on Windows), then the Network tab.
- Reload and filter for s.amazon-adsystem.com. A request to it means the tag is live on that page.
- Not there? It may only fire on conversion pages, or sit inside Google Tag Manager. Search the container’s tags (or the gtm.js response) for s.amazon-adsystem.com.
Amazon DSP advertisers: common questions
Is this the total number of Amazon DSP advertisers?
No. We detected the Amazon DSP tag on 539 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Amazon DSP?
In our comparison panel, 26% of sites with the Basis tag also carry the Amazon DSP tag, against 0.4% of the full panel. Next come Yahoo DSP (14%), Beeswax (6%) and The Trade Desk (6%).
Which companies use Amazon DSP for advertising?
They include ASUS, Major League Baseball (MLB), Universal Pictures, Banco Pichincha and Coppel. The table on this page lists more.
How does Amazon DSP compare to other ad platforms?
Within our 134,794-site tag-manager panel, Amazon DSP ranks #11 of 19 DSP and programmatic platforms by detected sites — ahead of Beeswax, Adform, Viant, Feathr and GroundTruth, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
What is s.amazon-adsystem.com?
It serves advertiser pixel (c. = publisher apstag, excluded) — the tag advertisers add so Amazon DSP can measure ad clicks and conversions on their own site. Its presence means a site has set up Amazon DSP measurement; it does not tell you how much, or whether, they are currently spending.
How can I check if a website has the Amazon DSP tag?
Open the site in Chrome, open DevTools → Network, reload, and filter for "s.amazon-adsystem.com". A request to it means the tag is live on that page. If the site uses Google Tag Manager, the tag can also sit inside the container and fire only on certain pages.
More advertiser studies
Put the research to work
Selling to Amazon DSP advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.