Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with AppLovin?

A study of 364 company websites with the AppLovin Axon tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#19 of 19Among DSP and programmatic platforms, behind GroundTruth, RTB House and MediaMath.

Where adoption concentrates

2%of sites with the RTB House tag also carry the AppLovin Axon tag, compared with 0% across the panel.

1,008,359
company websites analysed
364
domains with the AppLovin Axon tag
#19
of 19 DSP and programmatic platforms
same websites for every platform
83%
headquartered in United States

Where AppLovin ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. AppLovin appears on 159 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Nextdoor Ads0.4%
  • AppLovin Axon0.1%
DSPs & programmatic
  • Google DV3607.1%
  • The Trade Desk3.9%
  • StackAdapt3.2%
  • AdRoll1.7%
  • Simpli.fi1.6%
  • Xandr Invest1.3%
  • Criteo1.2%
  • Yahoo DSP0.9%
  • Quantcast0.5%
  • Basis0.4%
  • Amazon DSP0.4%
  • Beeswax0.4%
  • Adform0.4%
  • Viant0.3%
  • Feathr0.3%
  • GroundTruth0.3%
  • RTB House0.3%
  • MediaMath0.2%
  • AppLovin Axon0.1%

Who advertises with AppLovin

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • D2C / Consumer Brands97 · 33%
  • Wellness, Fitness & Alternative43 · 15%
  • Fashion & Apparel42 · 14%
  • Beauty & Personal Care42 · 14%
  • Ecommerce & Online Retail41 · 14%
  • Food & Beverage (CPG / manufacturing)26 · 8.8%
  • Home, Furniture & Décor25 · 8.5%
  • IT Services & Consulting13 · 4.4%
  • SaaS / Cloud13 · 4.4%
  • Medical Devices & Diagnostics13 · 4.4%
By business model
  • D2C103 · 47%
  • B2C74 · 34%
  • Ecommerce66 · 30%
  • B2B53 · 24%
  • Agency / Services45 · 21%
  • SaaS31 · 14%
  • Manufacturer28 · 13%
  • Subscription28 · 13%
By company size (employees)
  • 12 · <1%
  • 2–1065 · 19%
  • 11–50150 · 45%
  • 51–20077 · 23%
  • 201–50021 · 6.3%
  • 501–1,0009 · 2.7%
  • 1,001–5,0008 · 2.4%
  • 10,001+3 · <1%
By headquarters country
  • United States227 · 83%
  • Canada8 · 2.9%
  • India7 · 2.6%
  • China4 · 1.5%
  • United Kingdom4 · 1.5%
  • France3 · 1.1%
  • Australia3 · 1.1%
  • Lithuania2 · <1%
  • Germany2 · <1%
  • Croatia1 · <1%

Which advertising audiences overlap most?

Sites with the RTB House tag are 16.5× as likely to carry the AppLovin Axon tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.1%)
  • RTB House1.9% · 16.5×
  • Nextdoor Ads1.8% · 15.3×
  • Snapchat Ads1.6% · 13.7×
  • Criteo1.2% · 10.6×
  • Quantcast1.2% · 9.9×
  • Pinterest Ads1.2% · 9.9×
  • TikTok Ads1.0% · 8.1×
  • Beeswax0.8% · 6.4×
  • Amazon DSP0.7% · 6.3×
  • Reddit Ads0.7% · 6.1×
  • ChatGPT Ads (OpenAI)0.7% · 6.0×
  • Yahoo DSP0.7% · 6.0×
  • Quora Ads0.6% · 5.2×
  • The Trade Desk0.6% · 4.8×
  • X Ads0.5% · 4.4×
  • Xandr Invest0.5% · 4.0×
  • Microsoft Ads0.4% · 3.8×
  • AdRoll0.4% · 3.2×
  • Spotify Ads0.4% · 3.2×
  • MediaMath0.3% · 2.6×
  • Google DV3600.2% · 1.9×
  • StackAdapt0.2% · 1.8×
  • Meta Ads0.2% · 1.6×
  • Adform0.2% · 1.6×
  • Simpli.fi0.1% · 1.2×
  • Google Ads0.1% · 1.1×
  • LinkedIn Ads0.1% · 0.6×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
HelloFresh
hellofresh.com
Food & Beverage (CPG / manufacturing)10,001+Germany
Quince
quince.com
D2C / Consumer Brands1,001–5,000United States
RAK Ceramics
rakceramics.com
Building Materials10,001+United Arab Emirates
Ariat International
ariat.com
Fashion & Apparel1,001–5,000United States
Wispr Flow
wisprflow.ai
AI / ML51–200United States
OSEA Malibu
oseamalibu.com
Beauty & Personal Care51–200United States
Malwarebytes
malwarebytes.com
Cybersecurity501–1,000United States
Skylight
skylightframe.com
Consumer Electronics51–200United States
Fashion Nova
fashionnova.com
Fashion & Apparel1,001–5,000United States
HomeBuddy
homebuddy.com
Marketplaces & Sharing Economy51–200Switzerland
Comfrt
comfrt.com
Fashion & Apparel51–200—
Loop Earplugs
loopearplugs.com
D2C / Consumer Brands201–500Belgium
Uproot Clean
uprootclean.com
D2C / Consumer Brands2–10United States
Sunday
getsunday.com
D2C / Consumer Brands51–200United States
Home Chef
homechef.com
Food & Beverage (CPG / manufacturing)1,001–5,000United States
Wild
wearewild.com
Beauty & Personal Care51–200United Kingdom
ALEX AND ANI
alexandani.com
Fashion & Apparel11–50United States
Beekman 1802
beekman1802.com
Beauty & Personal Care51–200United States
Aura
aura.com
Cybersecurity201–500United States
Graza
graza.co
Food & Beverage (CPG / manufacturing)11–50—
Naked & Thriving
nakedandthriving.com
Beauty & Personal Care11–50United States
Evvy
evvy.com
Digital Health & Telehealth11–50United States
EllaOla
ellaola.com
D2C / Consumer Brands11–50—
Plaud
plaud.ai
AI / ML501–1,000United States
Cirkul
drinkcirkul.com
Food & Beverage (CPG / manufacturing)501–1,000United States
Autobrush
tryautobrush.com
Beauty & Personal Care11–50United States
RMS Beauty
rmsbeauty.com
Beauty & Personal Care11–50United States
Fièra
fieracosmetics.com
Beauty & Personal Care11–50Canada
Lumen
lumen.me
Medical Devices & Diagnostics51–200Israel
Freebird
myfreebird.com
D2C / Consumer Brands51–200United States
Macropay
macropay.mx
Lending & Credit1,001–5,000Mexico
Posh Peanut®️
poshpeanut.com
Fashion & Apparel51–200United States
Zen Media
zenmedia.com
PR & Communications2–10United States
George Dimov, CPA
dimovtax.com
Medical Devices & Diagnostics11–50United States
Dog is Human
dogishuman.com
Pet Services2–10United States
Gaia, Inc.
gaia.com
Broadcasting & Streaming51–200United States
iRESTORE
irestorelaser.com
Wellness, Fitness & Alternative11–50United States
ATM GAMING
atmgaming.com
Gaming & Esports11–50France
Alinea Invest
alinea-invest.com
Asset & Wealth Management11–50United States
WorkMagic
workmagic.io
Performance / Growth / Adtech11–50—
Explore the companies behind the study

Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.

Book a call →

AppLovin advertisers: common questions

Is this the total number of AppLovin advertisers?

No. We detected the AppLovin Axon tag on 364 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use AppLovin?

In our comparison panel, 2% of sites with the RTB House tag also carry the AppLovin Axon tag, against 0.1% of the full panel. Next come Nextdoor Ads (2%), Snapchat Ads (2%) and Criteo (1%).

Which companies use AppLovin for advertising?

They include HelloFresh, Quince, RAK Ceramics, Ariat International and Wispr Flow. The table on this page lists more.

How does AppLovin compare to other ad platforms?

Within our 134,794-site tag-manager panel, AppLovin ranks #19 of 19 DSP and programmatic platforms by detected sites, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.

More advertiser studies

Put the research to work

Selling to AppLovin advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.