Who advertises with Basis?
A study of 568 company websites with the Basis tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#10 of 19Among DSP and programmatic platforms, ahead of Amazon DSP, Beeswax and Adform.
27%of sites with the Amazon DSP tag also carry the Basis tag, compared with 0% across the panel.
- 1,008,359
- company websites analysed
- 568
- domains with the Basis tag
- #10
- of 19 DSP and programmatic platforms same websites for every platform
- 94%
- headquartered in United States
Where Basis ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Basis appears on 561 of these sites. Snapshot: 1 Nov 2026.
Who advertises with Basis
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Amazon DSP tag are 64.2× as likely to carry the Basis tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Amazon DSP27% · 64.2×
- Yahoo DSP12% · 29.7×
- The Trade Desk4.5% · 10.9×
- MediaMath4.3% · 10.4×
- Viant4.0% · 9.6×
- Pinterest Ads3.6% · 8.6×
- Simpli.fi3.4% · 8.2×
- Nextdoor Ads3.1% · 7.4×
- Google DV3603.0% · 7.2×
- GroundTruth2.9% · 6.9×
- Beeswax2.8% · 6.8×
- Reddit Ads2.7% · 6.5×
- StackAdapt2.5% · 6.1×
- Xandr Invest2.3% · 5.5×
- Feathr2.0% · 4.9×
- Quantcast1.8% · 4.2×
- Spotify Ads1.7% · 4.2×
- Snapchat Ads1.5% · 3.7×
- TikTok Ads1.2% · 2.8×
- AdRoll1.1% · 2.6×
- X Ads1.0% · 2.4×
- Criteo1.0% · 2.4×
- Meta Ads0.8% · 2.0×
- Microsoft Ads0.8% · 1.9×
- RTB House0.6% · 1.3×
- Quora Ads0.5% · 1.3×
- LinkedIn Ads0.5% · 1.2×
- Google Ads0.5% · 1.1×
- ChatGPT Ads (OpenAI)0.3% · 0.6×
- Adform0.2% · 0.5×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
GE HealthCare gehealthcare.com | Medical Devices & Diagnostics | 10,001+ | United States |
YPF ypf.com | Oil, Gas & Mining | 10,001+ | Argentina |
ADP adp.com | HR, Staffing & Recruiting | 10,001+ | United States |
Aston Martin Lagonda Ltd astonmartin.com | Automotive & Mobility Manufacturing | 1,001–5,000 | United Kingdom |
Danfoss danfoss.com | Industrial Machinery & Equipment | 10,001+ | Denmark |
Cohesity cohesity.com | SaaS / Cloud | 5,001–10,000 | United States |
Porvenir Pensiones y Cesantías porvenir.com.co | Asset & Wealth Management | 1,001–5,000 | Colombia |
EDP edp.com | Utilities & Power | 10,001+ | Portugal |
Tyson Foods tysonfoods.com | Food & Beverage (CPG / manufacturing) | 10,001+ | United States |
University of North Texas unt.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Aljazira Bank | بنك الجزيرة aljazirabank.com.sa | Banking | 1,001–5,000 | Saudi Arabia |
Allied Universal aus.com | Facilities & Building Services | 10,001+ | United States |
University of South Carolina sc.edu | Higher Education | 10,001+ | United States |
Colt Technology Services colt.net | Telecom & Connectivity | 5,001–10,000 | United Kingdom |
Harvard Kennedy School hks.harvard.edu | K-12 & Higher Education | 201–500 | United States |
EDP Brasil brasil.edp.com | Utilities & Power | 1,001–5,000 | Brazil |
EL TIEMPO Casa Editorial eltiempo.com | Publishing & News | 1,001–5,000 | Colombia |
Southern Illinois University, Carbondale siu.edu | Higher Education | 5,001–10,000 | United States |
Vistage Worldwide, Inc. vistage.com | Management & Strategy Consulting | 501–1,000 | United States |
The University of Akron uakron.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Missouri State University missouristate.edu | K-12 & Higher Education | 1,001–5,000 | United States |
Oakland University oakland.edu | Higher Education | 1,001–5,000 | United States |
ViewSonic viewsonic.com | Consumer Electronics | 1,001–5,000 | United States |
St. John's University stjohns.edu | Higher Education | 5,001–10,000 | United States |
Giant Eagle, Inc. jobs.gianteagle.com | Grocery & Convenience | 10,001+ | United States |
Mutual of Omaha mutualofomaha.com | Insurance & Insurtech | 1,001–5,000 | United States |
World Courier worldcourier.com | Freight, Trucking & Logistics | 1,001–5,000 | United Kingdom |
Advanced Energy advancedenergy.com | Electrical & Electronics Manufacturing | 10,001+ | United States |
Seattle University seattleu.edu | Higher Education | 501–1,000 | United States |
Girl Scouts of the USA girlscouts.org | Nonprofits & NGOs | 201–500 | United States |
World Relief worldrelief.org | Nonprofits & NGOs | 1,001–5,000 | United States |
Rosendin rosendin.com | Construction & Contracting | 10,001+ | United States |
Macomb Community College macomb.edu | Higher Education | 1,001–5,000 | United States |
Crisis Text Line crisistextline.org | Mental & Behavioral Health | 201–500 | United States |
National Business Aviation Association nbaa.org | Aviation & Aerospace Services | 51–200 | United States |
Basis basis.com | Performance / Growth / Adtech | 501–1,000 | United States |
HarbourVest Partners harbourvest.com | Venture Capital & Private Equity | 1,001–5,000 | United States |
MUSC Health muschealth.org | Hospitals & Health Systems | 10,001+ | United States |
International Leadership of Texas iltexas.org | K-12 & Higher Education | 1,001–5,000 | United States |
Sun & Sand Sports sssports.com | Retail (physical / general) | 1,001–5,000 | — |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →Basis advertisers: common questions
Is this the total number of Basis advertisers?
No. We detected the Basis tag on 568 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use Basis?
In our comparison panel, 27% of sites with the Amazon DSP tag also carry the Basis tag, against 0.4% of the full panel. Next come Yahoo DSP (12%), The Trade Desk (5%) and MediaMath (4%).
Which companies use Basis for advertising?
They include GE HealthCare, YPF, ADP, Aston Martin Lagonda Ltd and Danfoss. The table on this page lists more.
How does Basis compare to other ad platforms?
Within our 134,794-site tag-manager panel, Basis ranks #10 of 19 DSP and programmatic platforms by detected sites — ahead of Amazon DSP, Beeswax, Adform, Viant and Feathr, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
More advertiser studies
Put the research to work
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