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Advertiser study · DSPs & programmatic · Nov 2026

Who advertises with Feathr?

A study of 416 company websites with the Feathr tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.

An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.

Where it ranks

#15 of 19Among DSP and programmatic platforms, ahead of GroundTruth, RTB House and MediaMath.

Where adoption concentrates

1%of sites with the AdRoll tag also carry the Feathr tag, compared with 0% across the panel.

1,008,359
company websites analysed
416
domains with the Feathr tag
#15
of 19 DSP and programmatic platforms
same websites for every platform
95%
headquartered in United States

Where Feathr ranks

Share of the 134,794 sites in our tag-manager panel with each platform’s tag. Feathr appears on 394 of these sites. Snapshot: 1 Nov 2026.

Major ad channels
  • Google Ads82%
  • Meta Ads45%
  • LinkedIn Ads31%
  • Microsoft Ads18%
  • TikTok Ads7.2%
  • Reddit Ads5.6%
  • ChatGPT Ads (OpenAI)5.0%
  • X Ads4.9%
  • The Trade Desk3.9%
  • Pinterest Ads3.4%
  • Snapchat Ads2.0%
  • Quora Ads1.1%
  • Spotify Ads1.0%
  • Nextdoor Ads0.4%
  • Feathr0.3%
DSPs & programmatic
  • Google DV3607.1%
  • The Trade Desk3.9%
  • StackAdapt3.2%
  • AdRoll1.7%
  • Simpli.fi1.6%
  • Xandr Invest1.3%
  • Criteo1.2%
  • Yahoo DSP0.9%
  • Quantcast0.5%
  • Basis0.4%
  • Amazon DSP0.4%
  • Beeswax0.4%
  • Adform0.4%
  • Viant0.3%
  • Feathr0.3%
  • GroundTruth0.3%
  • RTB House0.3%
  • MediaMath0.2%
  • AppLovin Axon0.1%

Who advertises with Feathr

The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.

By sector
  • Civic, Religious & Membership127 · 34%
  • Nonprofits & NGOs90 · 24%
  • Social & Family Services48 · 13%
  • Events & Experiences39 · 10%
  • Public Health33 · 8.8%
  • Training, Coaching & Vocational20 · 5.4%
  • Arts, Culture & Live Entertainment19 · 5.1%
  • Publishing & News19 · 5.1%
  • K-12 & Higher Education17 · 4.6%
  • Research & Think Tanks15 · 4%
By business model
  • B2B210 · 72%
  • B2C54 · 19%
  • Agency / Services53 · 18%
  • Subscription27 · 9.3%
  • Enterprise / Sales-led26 · 9%
  • Manufacturer15 · 5.2%
  • SaaS15 · 5.2%
  • Distributor / Wholesale13 · 4.5%
By company size (employees)
  • 12 · <1%
  • 2–1041 · 10%
  • 11–50170 · 43%
  • 51–200119 · 30%
  • 201–50036 · 9.1%
  • 501–1,00010 · 2.5%
  • 1,001–5,00012 · 3%
  • 5,001–10,0001 · <1%
  • 10,001+4 · 1%
By headquarters country
  • United States367 · 95%
  • Canada4 · 1%
  • United Kingdom4 · 1%
  • Germany3 · <1%
  • United Arab Emirates1 · <1%
  • Saudi Arabia1 · <1%
  • India1 · <1%
  • Mexico1 · <1%
  • Netherlands1 · <1%
  • South Africa1 · <1%

Which advertising audiences overlap most?

Sites with the AdRoll tag are 5.1× as likely to carry the Feathr tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.

Sites with both platforms’ tagsFull-panel average (0.3%)
  • AdRoll1.5% · 5.1×
  • Basis1.4% · 4.9×
  • StackAdapt1.2% · 4.1×
  • Yahoo DSP0.8% · 2.7×
  • Beeswax0.8% · 2.6×
  • Quantcast0.7% · 2.5×
  • Xandr Invest0.7% · 2.4×
  • The Trade Desk0.7% · 2.3×
  • X Ads0.7% · 2.2×
  • Simpli.fi0.5% · 1.9×
  • Snapchat Ads0.5% · 1.8×
  • Google DV3600.5% · 1.6×
  • Reddit Ads0.5% · 1.5×
  • LinkedIn Ads0.4% · 1.3×
  • Meta Ads0.3% · 1.1×
  • Spotify Ads0.3% · 1.0×
  • TikTok Ads0.3% · 0.9×
  • Quora Ads0.3% · 0.9×
  • Microsoft Ads0.3% · 0.9×
  • Viant0.2% · 0.8×
  • Google Ads0.2% · 0.7×
  • Amazon DSP0.2% · 0.6×
  • Nextdoor Ads0.2% · 0.6×
  • Pinterest Ads0.1% · 0.4×
  • ChatGPT Ads (OpenAI)0.1% · 0.4×

The companies behind the tags

40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.

CompanyIndustrySizeHQ
GFT Technologies
gft.com
IT Services & Consulting10,001+Germany
The Linux Foundation
linuxfoundation.org
Developer Tools & Platforms201–500United States
National Association of Home Builders
nahb.org
Civic, Religious & Membership201–500United States
The American Institute of Architects (AIA)
aia.org
Architecture & Design51–200United States
American Dental Association
ada.org
Nonprofits & NGOs201–500United States
Academy of Nutrition and Dietetics
eatright.org
Civic, Religious & Membership51–200United States
American Counseling Association
counseling.org
Civic, Religious & Membership51–200—
The Institute of Internal Auditors
theiia.org
Civic, Religious & Membership201–500United States
AACN (American Association of Critical-Care Nurses)
aacn.org
Civic, Religious & Membership51–200United States
American Banker
americanbanker.com
Publishing & News201–500United States
Associated General Contractors of America
agc.org
Construction & Contracting51–200United States
Public Relations Society of America (PRSA)
prsa.org
PR & Communications11–50United States
SUSE
suse.com
Enterprise Software1,001–5,000Germany
Institute of Food Technologists (IFT)
ift.org
Agtech & Food Tech51–200United States
ASHRAE
ashrae.org
HVAC & Refrigeration51–200United States
Content Marketing Institute
contentmarketinginstitute.com
Social & Influencer / Content11–50United States
American Public Health Association
apha.org
Public Health51–200United States
Society for Neuroscience
sfn.org
Research & Think Tanks51–200United States
TESOL International Association
tesol.org
Civic, Religious & Membership11–50United States
American Hospital Association
aha.org
Hospitals & Health Systems201–500United States
National Automobile Dealers Association (NADA)
nadashow.org
Passenger Transport & Mobility201–500United States
CFA Society India
cfasocietyindia.org
Civic, Religious & Membership11–50India
American Pharmacists Association
pharmacist.com
Civic, Religious & Membership51–200United States
Make-A-Wish America
wish.org
Nonprofits & NGOs1,001–5,000United States
Infectious Diseases Society of America
idsociety.org
Public Health11–50United States
American Alliance of Museums
aam-us.org
Civic, Religious & Membership11–50United States
American Academy of Ophthalmology
aao.org
Nonprofits & NGOs51–200United States
ISG (Information Services Group)
isg-one.com
IT Services & Consulting1,001–5,000United States
American Association for Cancer Research
aacr.org
Nonprofits & NGOs201–500United States
PIHRA
pihra.org
HR, Staffing & Recruiting2–10United States
ACRP - Association of Clinical Research Professionals
acrpnet.org
Civic, Religious & Membership11–50United States
American Clean Power Association (ACP)
cleanpower.org
Renewable Energy & Cleantech51–200United States
WorldatWork
worldatwork.org
HR, Staffing & Recruiting51–200United States
National Alliance for Care at Home
allianceforcareathome.org
Home & Elder Care11–50United States
American Organization for Nursing Leadership (AONL)
aonl.org
Nonprofits & NGOs11–50United States
Specialty Coffee Association
sca.coffee
Civic, Religious & Membership51–200United States
Supermarket News
supermarketnews.com
Publishing & News11–50United States
International Center of Photography
icp.org
Arts, Culture & Live Entertainment51–200United States
American Academy of Orthopaedic Surgeons (AAOS)
aaos.org
Civic, Religious & Membership201–500United States
Pharmacy Technician Certification Board (PTCB)
ptcb.org
Training, Coaching & Vocational11–50United States
Explore the companies behind the study

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Feathr advertisers: common questions

Is this the total number of Feathr advertisers?

No. We detected the Feathr tag on 416 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.

Which advertisers are most likely to also use Feathr?

In our comparison panel, 1% of sites with the AdRoll tag also carry the Feathr tag, against 0.3% of the full panel. Next come Basis (1%), StackAdapt (1%) and Yahoo DSP (1%).

Which companies use Feathr for advertising?

They include GFT Technologies, The Linux Foundation, National Association of Home Builders, The American Institute of Architects (AIA) and American Dental Association. The table on this page lists more.

How does Feathr compare to other ad platforms?

Within our 134,794-site tag-manager panel, Feathr ranks #15 of 19 DSP and programmatic platforms by detected sites — ahead of GroundTruth, RTB House, MediaMath and AppLovin Axon, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.

More advertiser studies

Google DV360 advertisersDSPs & programmatic9,589 advertiser sitesThe Trade Desk advertisersDSPs & programmatic5,563 advertiser sitesStackAdapt advertisersDSPs & programmatic4,547 advertiser sitesAdRoll advertisersDSPs & programmatic2,353 advertiser sitesSimpli.fi advertisersDSPs & programmatic2,200 advertiser sitesCriteo advertisersDSPs & programmatic2,065 advertiser sitesXandr Invest advertisersDSPs & programmatic1,820 advertiser sitesYahoo DSP advertisersDSPs & programmatic1,437 advertiser sites

Put the research to work

Selling to Feathr advertisers — as a platform, agency or ad-tech vendor? Talk to us about finding the companies and marketing teams that fit your business.

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