Who advertises with RTB House?
A study of 468 company websites with the RTB House tag. We look at who they are, the other advertising platforms they use, and how they break down by sector, size and geography.
An observed sample, not a global advertiser count. Tag installation indicates measurement setup; it does not establish active spending.
#17 of 19Among DSP and programmatic platforms, ahead of MediaMath and AppLovin Axon.
11%of sites with the Criteo tag also carry the RTB House tag, compared with 0% across the panel.
- 1,008,359
- company websites analysed
- 468
- domains with the RTB House tag
- #17
- of 19 DSP and programmatic platforms same websites for every platform
- 14%
- headquartered in United States
Where RTB House ranks
Share of the 134,794 sites in our tag-manager panel with each platform’s tag. RTB House appears on 359 of these sites. Snapshot: 1 Nov 2026.
Who advertises with RTB House
The companies we could match to detected domains. Each breakdown uses profiles with a known value for that field. Sector and business-model categories can overlap.
Which advertising audiences overlap most?
Sites with the Criteo tag are 43.2× as likely to carry the RTB House tag as the average site in our panel. This is a snapshot of overlap, not a measure of adoption speed.
- Criteo11% · 43.2×
- Adform5.5% · 20.8×
- AppLovin Axon4.4% · 16.5×
- Pinterest Ads2.8% · 10.6×
- TikTok Ads2.3% · 8.6×
- Snapchat Ads1.9% · 7.2×
- Xandr Invest1.9% · 7.0×
- Google DV3601.8% · 6.6×
- Spotify Ads1.7% · 6.6×
- ChatGPT Ads (OpenAI)1.5% · 5.5×
- Yahoo DSP1.4% · 5.3×
- Amazon DSP1.3% · 4.9×
- Microsoft Ads1.1% · 4.1×
- X Ads0.9% · 3.2×
- Quantcast0.7% · 2.8×
- The Trade Desk0.6% · 2.4×
- Meta Ads0.5% · 2.0×
- Reddit Ads0.5% · 1.8×
- Beeswax0.4% · 1.4×
- Nextdoor Ads0.4% · 1.4×
- Basis0.4% · 1.3×
- Quora Ads0.3% · 1.3×
- StackAdapt0.3% · 1.2×
- MediaMath0.3% · 1.2×
- AdRoll0.3% · 1.1×
- Google Ads0.3% · 1.1×
- LinkedIn Ads0.2% · 0.7×
- Simpli.fi0.0% · 0.2×
The companies behind the tags
40 matched company profiles, ordered by LinkedIn following. Inclusion indicates a detected tag, not a confirmed active campaign.
| Company | Industry | Size | HQ |
|---|---|---|---|
Cacau Show cacaushow.com.br | Food & Beverage (CPG / manufacturing) | 10,001+ | Brazil |
Inter inter.co | Banking | 1,001–5,000 | Brazil |
C&A Brasil cea.com.br | Retail (physical / general) | 10,001+ | Brazil |
Falabella falabella.com | Retail (physical / general) | 1,001–5,000 | Chile |
OPPO oppo.com | Consumer Electronics | 10,001+ | China |
Pharma Jobs (Pharma Wisdom Jobs) pharmawisdom.co.in | HR, Staffing & Recruiting | 2–10 | India |
Bauducco bauducco.com.br | Food & Beverage (CPG / manufacturing) | 5,001–10,000 | Brazil |
Farmácias Pague Menos paguemenos.com.br | Pharmaceuticals | 10,001+ | Brazil |
Reebok reebok.com | Fashion & Apparel | 1,001–5,000 | United States |
Oman Air omanair.com | Aviation & Aerospace Services | 5,001–10,000 | Oman |
Sodimac Colombia homecenter.com.co | Retail (physical / general) | 5,001–10,000 | Colombia |
Employment Hero employmenthero.com | HR, Staffing & Recruiting | 501–1,000 | Australia |
Saga Falabella falabella.com.pe | Retail (physical / general) | 5,001–10,000 | Peru |
Spinny spinny.com | Marketplaces & Sharing Economy | 1,001–5,000 | India |
Coppel coppel.com | Retail (physical / general) | 10,001+ | Mexico |
Entel entel.cl | Telecom & Connectivity | 1,001–5,000 | Chile |
takealot.com takealot.com | Ecommerce & Online Retail | 1,001–5,000 | South Africa |
EDF (UK) edfenergy.com | Utilities & Power | 10,001+ | United Kingdom |
eXtra (United Electronics Co.) extra.com | Consumer Electronics | 1,001–5,000 | Saudi Arabia |
Koton koton.com | Fashion & Apparel | 5,001–10,000 | Türkiye |
MadeiraMadeira madeiramadeira.com.br | Home, Furniture & Décor | 1,001–5,000 | Brazil |
REVOLVE revolve.com | Fashion & Apparel | 501–1,000 | United States |
Pestana Hotel Group pestana.com | Hotels, Lodging & Travel | 5,001–10,000 | — |
The Sleep Company thesleepcompany.in | Home, Furniture & Décor | 1,001–5,000 | India |
Enpal corporate.enpal.com | Renewable Energy & Cleantech | 5,001–10,000 | Germany |
ENGIE Italia engie.it | Utilities & Power | 1,001–5,000 | Italy |
Golden Goose goldengoose.com | Fashion & Apparel | 1,001–5,000 | Italy |
Longchamp longchamp.com | Fashion & Apparel | 1,001–5,000 | France |
Fast Shop S/A fastshop.com.br | Retail (physical / general) | 1,001–5,000 | Brazil |
Koçtaş koctas.com.tr | Retail (physical / general) | 1,001–5,000 | Türkiye |
Dot & Key Skincare dotandkey.com | Beauty & Personal Care | 51–200 | India |
EL TIEMPO Casa Editorial eltiempo.com | Publishing & News | 1,001–5,000 | Colombia |
Sacoor Brothers sacoorbrothers.com | Fashion & Apparel | 501–1,000 | Portugal |
Bayut.com bayut.com | Real Estate (brokerage & services) | 201–500 | United Arab Emirates |
Ounass ounass.ae | Ecommerce & Online Retail | 501–1,000 | United Arab Emirates |
Ariat International ariat.com | Fashion & Apparel | 1,001–5,000 | United States |
LIXIL lixil.com | Building Materials | 10,001+ | Japan |
Boutiqaat boutiqaat.com | Ecommerce & Online Retail | 1,001–5,000 | Kuwait |
Public Storage publicstorage.com | Property Management & Leasing | 5,001–10,000 | United States |
Sallve sallve.com.br | Beauty & Personal Care | 51–200 | Brazil |
Find relevant companies by sector, size and location, then identify the marketing leaders to contact. We can walk you through the available records.
Book a call →company_tech on gtm.dev →RTB House advertisers: common questions
Is this the total number of RTB House advertisers?
No. We detected the RTB House tag on 468 domains among 1,008,359 company websites analysed. This is an observed sample of companies and startups, not an estimate of the platform's whole advertiser base.
Which advertisers are most likely to also use RTB House?
In our comparison panel, 11% of sites with the Criteo tag also carry the RTB House tag, against 0.3% of the full panel. Next come Adform (6%), AppLovin Axon (4%) and Pinterest Ads (3%).
Which companies use RTB House for advertising?
They include Cacau Show, Inter, C&A Brasil, Falabella and OPPO. The table on this page lists more.
How does RTB House compare to other ad platforms?
Within our 134,794-site tag-manager panel, RTB House ranks #17 of 19 DSP and programmatic platforms by detected sites — ahead of MediaMath and AppLovin Axon, behind Google DV360, The Trade Desk, StackAdapt, AdRoll and Simpli.fi.
More advertiser studies
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